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We are howies

We are howies, a small active clothing company based in Cardigan Bay
on the west coast of Wales.

We make men’s and women’s clothing for the sports we love – biking,
running and the outdoors, as well as for our day to day lives.

We believe in a thing called quality. We believe that making a product
which lasts longer is better for the environment.

And we believe in making our stuff in a low impact way. So our t-shirts, sweatshirts and jeans are made from organic cotton and no silly stuff.
After all, that just seems like common sense to us.

We hate having our picture taken, so we did these self portraits instead.


ade

Ade
Head of lots of things, The Ginger Ninja.
Known for his swanee whistle
skills, devilishly fast cycling legs
and acclaimed victory in the 2013
Father’s Egg & Spoon sportsday race.

alex

Alex
Alex tinkers with the website and sends out our emails. Pretty nifty with Photoshop.
Beast of a cyclist. Belt buckle aficionado.

chris

Chris
When he’s not running our Cardigan
shop, he’s running up mountains.
Caffeine-based lifeform.
Extreme hugger. Canada fan.

emma

Emma
Heads up our Customer Services Dept.
She puts wrongs right, answers your
questions and keeps everyone happy.
Noise frequency: 1012 MHz at 140 Db
(equal to that of a pneumatic drill)

hazel

Hazel
Mistress of two wheels. When she’s not
designing our clothing, she’s probably
on a bike, or surfing, or running, or
swimming, or doing yoga, or spin, or...
She’s a good egg, this one.

james e

James E
Wholesale man, lead striker and Player
of the Year for Goodwick FC.
Lover of booze. Runner (mostly
because of all the booze).

james w

James W
Picks and packs your orders.
Made his first cup of tea for his
co-workers in the warehouse this year.
Only took 5 years.
(Note: Not actually a chicken)

julia

Julia
Finance Department and Excel Black Belt.
Enthusiastic walker of doggy Juno.
Good shoes. Loves a holiday.
(Not as grumpy as shown)

louise

Louise
Garment Technologist. Production
Queen. Strikes terror in the hearts of
factory owners worldwide. Wise owl.
Secretly a very talented cartoonist.

mike

Tidy Mike
Printshop Man. Mike’s arms nearly fell
off once when he printed 600, 6 colour
Bradley Wiggins T-shirts in one stint.
The only howies employee to have ever
nearly set fire to the warehouse.

naomi

Naomi
Duchess Of Mailorder and all round hero.
Swims. Cycles. Runs. Does the best Frank
Butcher impressions this side of Walthamstow.

nathan

Nathan
Head Of Finance and mental arithmetic.
Nathan mixes his own breakfast cereal
and doesn’t want to know how Twitter
works. Often found asleep at his desk.
Can eat 5 fresh cream eclairs in one go.

pete

Pete
Head Of Creative Dept.
Trainer collector. Easily distracte

robin

Robin
Fish-whispering logistics guru. Masterful
storyteller. Ex-U.S millionaire playboy.
Black belt in Karate. We all eagerly await
the publication of his memoirs.

ruben

Ruben
Minimalist.

tomos

Tomos
AKA “The Nose”. Hobbies include
breakfast, lunch and dinner. Tom sorts out
returns and is the most accident prone
person here. 19 broken bones so far.