objectified

  • Posted by ruben
  • 23 January 2009

Objectified is an upcoming documentary about industrial design, directed by Gary Hustwit (who also did the Helvetica film).

It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability. It’s about our relationship to mass-produced objects and, by extension, the people who design them.

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