I want to tell you why I think The Do Lectures are important.

And I want to tell you how over the next decade they will become one of the most important set of talks in the world. And yet there’s little evidence to suggest that’s possible right now.

To that end I want to tell you about a book that I have never read.

And the two things it taught me.

(Bare with me, the dots will connect.)

The book was called What Make’s Sammy Run.

It’s about the drive of someone who started at the bottom.

And how he worked his way up to the top.

And although a fictional character, I always wondered what drove him.

What made him run? Something had set him off. But what exactly? This ‘Something’ had always interested me.

Just by being told the story of the book had inspired me without ever reading it. But the idea that you could start at the bottom and work your way up just through hard-work, never left me.

This was my first learning. I had discovered the power of story telling. And how people’s stories can release the handbrake in our minds.

This was the reason Clare and myself started The Do lectures. To bring these remarkable storytellers together in one place to inspire the rest of us. To release lots of handbrakes.

But going back to the book for a minute, I don’t think he was about just hard-work and persistence. I think there was a little more to it.

My take on it is this, I don’t think he ever dreamt of just being a runner. I believe as he ran, he took his dream of running the whole thing along with him.

Indeed it was this dream that made him run. And this brings me to my second piece of learning from the book that I never read: The power of dreams.

What makes some people change things? What makes some people start something when the odds are so stacked against them? What keeps them going when others fall by the wayside? Well, my answer is because these people are dreamers. They have made it exist in their own head long before it exists in real life.

They use their vision of things to take them forward. Just like cats eyes in the road, their dream slowly guides them along the way.

And right now that is where we are at with The Do Lectures. We got the dream in our heads. And we are running.

We are going to create a set of talks over the next decade that will change things, create national debate on issues that are important to all of us from the environment to business to technology to design to education to food to play.

It will become an amazing resource for the Doers of the world both in terms of inspiration and, just as importantly, the plain nuts and bolts practical stuff of how to do this or that.

The first Do Lectures felt like being at the start of something. Like being at the first Glastonbury. But a Glastonbury for talks rather than music.

And now before this September’s talks start, the website should have received over 100,000 visits from over 3000 cities in over 100 countries. It’s still small in comparison to some. But all great things start out small.

So right now we are busy trying to find a sponsor and trying to raise donations too. We are doing that thing of jumping off the edge of the cliff and building our wings on the way down. But that’s what Doers do.

They tell stories. They dream a lot. But at the end of the day, they make things happen.

If you would like to make a small Do-nation, please Do.

Help us run.

David Hieatt

Co-founder of the Do lectures.

www.thedolectures.co.uk