Why the Do Lectures matter?

  • Posted by howies
  • 27 July 2009

chairs BW

Why The Do Lectures matter?

And why becoming a member matters too?

We live in interesting times.

And we live in important times.

Most of the important business models have yet to be written.

Most of the ‘why didn’t I think of that’ answers for climate change have yet to be dreamt of.

Most of the important scientific or technological breakthroughs are just doodles on a notepad.

As well as interesting times, these are exciting times.

Necessity will make a good taskmaster. Crisis will make a good editor. Having finite resources will make us infinitely more creative with how we use them going forward.

Yup, interesting times.

And if consumers will have to change how they consume, and if business will have to change how they do business, then so will Government have to change how they govern.

Our system of having a four-year government for 100-year problems means tough decisions are rarely made. A manifesto designed to win votes isn’t the same as a manifesto designed to do what needs to be done for the safety of future generations.

And how we have treated this planet in the past will have to be different to how we treat it in the future. A tree helps produce oxygen, rain and sucks in carbon dioxide. Yet we only put a value to it once we cut it down. At the very same time as when it stops producing rain, when it stops producing oxygen and stops sucking in carbon dioxide.

Indeed these are interesting times.

We have to fill in a 3-page form to start an account with Fed Ex. Yet a badly run bank has to only fill in a 2-page form to get billions from the Government to shore up their bank.

Interesting times, indeed.

But rather than being a time to be down or despondent, this is the time for great change. And yes, there is much that needs changing. There is much to do.

But reassuringly the human mind is more creative than any computer will ever be. The answers will come from the brightest, stubborn-nest, and oddest of people.

And the thing that brings this oddball bunch together is that they are all stubborn dreamers. Brilliant enough to have the idea. Stubborn enough to make it happen.

Buckminster Fuller described the importance of vision best when he said, “ There is nothing in a caterpillar that tells you it's going to be a butterfly”. But as well as the vision, you need that grit determination to make your idea live.

That is what The Do Lectures is here to Do. It is a platform for the Doers of the world to tell us their stories. So they can inspire the rest of us to go do something amazing too. In simple farming terms, it is just manure for the field. It is here to help grow ideas.

The Do Lectures is not a business, but it has to pay its way in the world. Appropriately a set of talks with sustainability at its heart needs to be, well, yes, sustainable.

To that end, we sell tickets for the event so the rest of the world can see them the talks for free. Our aim this year is for a million people to see the talks. To me, that is a lot of ‘mind manure’ being spread around the world.

So does the Do Lectures matter? I believe they do. And maybe they matter more in these interesting times than any other time.

I believe that ‘mind manure’ sure needs spreading around.

So my last question today is would you become a member of The Do Lectures?

Memberships costs £50. You will receive 4 newsletters a year. Have the inside track on choosing speakers and be able to make suggestions too. Have first refusal on future tickets. Receive a Do Lectures 2009 T-shirt that has a chance of coming with a golden ticket to this years Do lectures.

But the biggest thing of all is just to feel part of it. To feel like you are doing something to make this happen. To become a doer too.

So if this is crowd funding in its truest form, we need the crowd to put their hands up and say ‘I’m in.’ ‘I think The Do Lectures matter. Here’s my £50.’

A simple email to Claire@thedolectures.co.uk will be enough to start this off.

David Hieatt