Every time a new issue of The Ride journal lands on my desk, it gets in the way of Work for a while.
See, I love bikes more than almost anything. (A certain someone would kill me if I worded that wrong.)
But it's not just the machines themselves, it's everything that bikes mean to the people who ride them.
It's the places, the stories, the friendships, the agony and the joy that owning a bike can bring you.
Bikes are so much more than 'just bikes.' And that's what The Ride is all about.
I'm off to put the kettle on.
You can also pick The Ride up in our Carnaby St. and Bristol shops