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The Best Seat In The House Isn’t Always In The House

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Colour so rich you can almost smell it.
Detail unmatched by any screen on Earth.
It’s like you can actually feel the wind prickle the sweat on your brow, 
as you plunge into the shade beneath the trees.
Because you can.
Real breeze.
Real sweat.
Real shade.
Real trees.
It’s a High Definition, Surround Sound experience like no other.
There’s only one thing better than a 3D IMAX Technicolor sunrise.
A real sunrise.
Ladies and gentlemen, take your seats.
The show is about to begin.

Mike Reed

Illustration: Jenny Bowers