Will Jackson one of our BMX team riders dropped into the office. He is camping with his wife and child (and one baby yet to be delivered) for the week. He left the bike at home cause the car was brim full.
We sponsor Will not just because he is a great rider but because he fits our brand ethics and catching up with him for an hour yesterday we had a great chat about the soul of biking. I was chatting as a mountain/road biker and will BMX, but the bit in the middle was still shared experience
His love is to explore places and people by riding his BMX on the streets of places he doesn't know.
We will be doing some stuff with Will next year.