If you were to go into a clothing factory and have a look around, you’d see the huge amount of wastage that occurs during the manufacture of clothing for all those brands out there.
There’s tonnes of the stuff – cotton off-cuts and scraps all over the factory floor. And you can probably hazard a guess as to what most of them do with it too... that’s right, they bin it and send it all to a landfill site. Good cotton going to waste for no reason.
We wondered what could be done with that old junk material. We figured we should try to make something new with it. So we worked with the factory to fix this.
Now we are able to take all the cotton waste from those other brands and we recycle it. Those scraps are mulched into something that resembles cotton wool, ready for re-spinning into a new recycled cotton yarn, which can be made into new garments.
And interestingly, because it’s a mix of all different grades of cotton, it gives our recycled cotton pieces an irregular and washed out look and a really cosy soft hand feel.
The irony is that most of the companies who are throwing their old cotton away actually have to use harsh chemicals and processes to achieve that look. All we do is sweep up and use what they throw away.