Since parting ways with Timberland and becoming independent again
back in January, we've been slowly but surely changing the way we
do things. We've spent less time sweating over Powerpoint presentations
and more time getting muddy on our bikes or running in the hills.
We've also had some of the most exciting product meetings any of us
remember, and we're working on some big improvements to our
website with some new digital projects too.
A lot of these changes won't start to show up until next year, and right
now we still have a lot of SS12 stock that was bought back when we
were a tiny part of a huge corporation. In those days, we would submit
our carefully considered buy plan, but by the time it got back to us it
had always grown by about 40% and we ended up with too much.
So you'll probably notice a few offers landing in your inbox over the
next month or so as we clear all that stock out of the warehouse.
But after that, we are done with making too much. Next time around,
for SS13, we will buy only what we think we can sell and grow at our own pace.
So if you want a bargain, buy it now,
because we're hoping this will be our last big sale.
Small is good.