If you follow the Tour every year, like us, you will have waited a lifetime for a Brit to win it. If you're Bradley Wiggins, you've been training for it all your life.
We wanted to celebrate the amazing win and commissioned a limited edition tee "Sideburns of Glory", that became our fastest selling tee of all time.
For the week after the Tour, we chose to donate part of the proceeds from our cycling themed t-shirts to the Dave Rayner Fund, raising £5560.
Since 1996, The Dave Rayner Fund have supported hundreds of promising British cyclists. By issuing grants to cover training and racing costs, they bridge the gap into making a successful career from cycle racing in Europe and it's great to be able to donate such an unexpected sum.
The fund has supported the career progression for the likes of David Millar and Charly Wegelius and receives ongoing support from professional riders, such as Bradley Wiggins and Mark Cavendish.
There's going to be loads more British Cycling success on the TV over the next couple of weeks and some great tees to celebrate.