A Line in the Sand

  • Posted by pete
  • 28 February 2013

"Tomorrow feels like it will be a day where we continue to design and make the best product we can in the most considerate way, for the sports we do."

When we think of all the yesterdays howies has had (6,452 of them, to be exact) there’s a lot to be proud of. We’ve helped build a great brand, made some amazing product, produced all those incredible catalogues and we’ve made people think… all in a low impact way and all from this little corner of Cardigan Bay.

But we can’t just live in the past. So today, as I write this, Spring has come around again and it feels like those seventeen years have passed pretty quickly. We’ve bought our brand back off Timberland and we are at a point where we are in control again. We decide which direction we go and what defines us. Today is the day that the first of the products designed by Hazel and myself are starting to arrive. They look as good as they did in my head and that’s pretty exciting.

That leads us to think about our tomorrows and what we want to do with them. Tomorrow feels like it will be a day where we continue to design and make the best product we can in the most considerate way, for the sports we do.

Tomorrow is a day when we don’t let our little company get too big. A day where we continue to operate in Wales and we give shares to the people who work here. Tomorrow is a day to carry on making people think, to inspire them to get off the sofa and go outside, to run, to ride and to always make tea in a pot.

And, of course, to make the most of all their tomorrows.

Pete Davies
Head of Creative