Our new men’s Rancher jean has just arrived. And we've made using a special 'broken twill' denim.
Popularized by rodeo riders back in the 1960s, broken twill is a style of weave famous for it's unique zigzag pattern; invented to combat the twisting effect you can get with regular denim.
If you're a denim geek, you'll know that traditionally a twill is woven either to the right hand or the left hand, which can cause tension in the fabric. It's that tension which can make the outside seam of a regular jean twist around to the front or back,
after it's washed.
A broken twill weave contains no distinctive direction though. Instead, alternating right and left in an intentionally random zig-zag pattern. This texture gives the denim a more balanced construction and eliminates the twisted leg effect. It will also give your jeans a wonderfully irregular, streaky fade pattern as they age. And as a bonus, it also makes them softer than a traditional jean too.
Sounds pretty good to us. Then again, who are we to argue
with a bunch of cowboys anyway?