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Get out the calendar and circle the weekend of October 1st & 2nd. The howies Coed y Brenin Enduro is a brand new event, happening, at....yes...Coed y Brenin forest park.

We've teamed up again with Summit Cycles, the crew who brought you the Dyfi Enduro and created this brand new event in the UK’s most famous mountain biking forest.

The route will be played close to our chest, but we promise it's going it's going to be a great mix of trails you know and some stretches that rarely get seen or ridden.

Unlike Dyfi forest there are lots of options on linking trails in CyB, so you'll have two routes for you to choose from - 30km & 60km each. Both promise awesome riding, great feed stations, and a twist of that howies Dyfi enduro weirdness.

Remember though, it's an endurance challenge, not a race (although times are recorded..), so you can go as fast, or slow, as you like.

howies are contributing a bundle of gear which will be awarded at random as riders cross the finish line. We're also doing an event T-shirt, which you can grab at signup.

Registration dates TBA, but if it's anything like the Dyfi, places will go fast!

So, if you're interested in riding some superb technical single-track in the famous Coed y Brenin, you'll want to keep your eyes peeled.

howies are hiring

  • Posted by ruben
  • 28 July 2011


Thanks for your interest but applications are now closed. We'll be in touch with everyone who's applied shortly

We're a small company with big plans.

Right now we're working to launch an exciting new ecommerce website
this Autumn and starting to roll out the brand to Europe and beyond.

This pivotal point in our growth is a great time to join us.

There's a lot to do, and to help us grow, we're looking for a
couple of believers to join the tiny hard working team in full time roles at
howies HQ here in Cardigan Bay, West Wales.

We need more shoulders for the work to fall on.

Role: Inventory Accountant

We're looking for a full time inventory accountant to join the team at howies HQ in Cardigan, West Wales.

We pay great care and attention to the product we make, and you will to take responsibility for the administration of all our products and other inventory items through their life-cycles from supplier dispatch right through to sale.

You will be responsible for ensuring that inventory is correctly and accurately administered, accounted for and reported on.

You will work within our finance department reporting to our Finance Analyst, Nathan.

To be considered for the role, you will need to have strong core accounting skills, and an intermediate/advanced knowledge of Excel. You'll also need experience of working with computerised financial and inventory systems.

You'll need to be a methodical, analytical thinking type of person with good attention to detail and strong communication skills.

Previous experience within a similar role and an accounting qualification would be beneficial.

You can find more detail on duties and responsibilities for this role here.


Salary commensurate with experience. Other details will be provided upon request.

Role: Assistant Garment Coordinator

We're looking for a full time Assistant Garment Coordinator to join the team at howies HQ in Cardigan, West Wales.

We take great care and attention making our products so you will need an eagle eye and elves fingers.

Your role will be to support Louise, our Garment Technician, and the design team in the development of howies product ranges.

You will assist in the fitting and checking of samples and seals at all stages of development for wovens and knits.

You will also work to assist the design team in the creation of accurate and detailed 1st prototype specs and to update style files detailing all trims fabrications and measurements.

You will work to deliver the style files to suppliers in written and visual format, and to manage the critical paths to ensure all samples run to deadlines.

Other areas of responsibility will include organising samples for photoshoots, keeping all fabric information updated and filed in our production library.

To be considered for the role, you will need to be good at working with Excel, Word and Adobe Photoshop / Illustrator.  You will also need to have impeccable attention to detail, be good at communicating with others in person and in writing and have strong problem solving skills.

You will need to be well organised and comfortable managing workloads and meeting deadlines.

Previous hands on experience working in garment fit and production is strongly preferred, as is a good understanding of garment construction.

You can find more detail on duties and responsibilities for this role here.


Salary commensurate with experience. Other details will be provided upon request.

great bloke, nice rider, our rider

  • Posted by ade
  • 28 July 2011

Will Jackson rides BMX, and we sponsor him along with We The People.

Here is a video of him talking and riding.

Take 10 minutes to watch.

Since we last blogged about the SAS raffle, the target this year has been set at £25,000 - not £20,000.

SAS are swinging by at the end of the week to drop off some books of tickets and we'll need your help to sell them to friends and family. It's not all hard graft though. I reckon that the final list of prizes should wet your appetite and help make the sales needed to reach our ambitious target.

Prizes include:

A £2000 howies voucher.

A beautiful handmade wooden Otter single fin.

A fantastic custom-made Foffa single speed bike

As well as loads more amazing prizes!

We'll be putting books of tickets in all our parcels (along with some stickers to sweeten the deal) soon.

If you can't wait and want tickets now, get in touch with Pete at [email protected] or call him on 01872 555958.

Plus, if the prizes alone don't sway you, the person who sells the most tickets wins a luxury eco-break for two at the fantastic Bedruthan Steps Hotel in Cornwall.

Good Advice

  • Posted by alex
  • 26 July 2011


Good Advice

Very, Very Wet and Muddy

  • Posted by alex
  • 25 July 2011

Thanks to Will, who dropped us a line with a link to this video after some wet riding in the Lake District.

You might have spotted some of our base layers in the video and we're happy to report "they did the business...(as usual)" for Will and Tom.

Always nice to know we can keep you warm and dry (on the inside at least!).

Sale Time

  • Posted by emma
  • 19 July 2011


We are burning the midnigt oil to get your sale order processed, picked, packed and onto the delivery van.

Please bear with us if your order is taking a little while longer than usual to be despatched.

There are still some real bargains to be snapped up.

Keep checking back on the howies site as we have returns all the time so some sold out items do magically appear back in stock.

creative types

we've had an amazing response to the post about searching for artists to fill our gallery, we will try and get back to you all but it will be on a first come first served basis so please bear with us, we will get to you eventually.

many thanks to everyone who got in touch, you will hear from us soon!

The Blue Mile

  • Posted by hollie
  • 14 July 2011

Photographer Jurgen Freund has spent the last 18 months photographing the beautiful underwater world known the Coral triangle (an area covering the Philippines, Malaysia & Indonesia, down to Papua New Guinea and the Solomon Islands) as part of WWF's Blue Mile campaign (-that's the WWF as in the 'panda' one, not the Wrestling one....)

The aim of the campaign is to highlight how beautiful and diverse marine life is, reminding people about the effects climate change and pollution will have on this very vulnerable environment and the creatures that call it home.

There will be a fund raising event held by WWF in North London on september the 4th where people are encouraged to swim or paddle one mile, but they want people all up and down the county to hold their own events too. Click here for more information on that.

SAS (surfers against sewage) are also running their fundraiser too, click here to take a look at Ade's blog from a little while ago and see how you can help on shores a little closer to home.

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