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Free Porridge

  • Posted by alex
  • 10 May 2013
  • Dorset Cereals Porridge

Our Porridge tees have been making a bit of a stir (sorry) amongst breakfast enthusiasts. In fact it's our best-selling tee of the year.

Our friends at Dorset Cereals love it too and have given us a few boxes of their porridge to give away for you oat lovers.

So, for a lucky few who order a Porridge tee this weekend, we'll be putting a box of their tasty porridge in with your t-shirt.

As always, first come, first served.

Update: We're all out of Porridge now.

Men's Porridge T-Shirt >
Women's Porridge T-Shirt >

howies Porridge organi cotton t-shirts

Dyfi 2013 - Cramp or Glory

  • Posted by ruben
  • 9 May 2013
  • Dyfi_1
  • Dyfi_2
  • Dyfi_3

On Sunday, we made our annual pilgrimage to Machynlleth for the 12th annual Dyfi Enduro. A mountain bike event like no other. The course is tough, but rewards hard work with some of the best (if occasionally terrifying) descents and singletrack sections around.

For Ade and I it's become a bit of a yearly battle for the title of "fastest howies rider." In 2011 I beat him for the first time but the result was questionable as he'd dragged himself round suffering from some kind of manflu. I was left hungry for a more honest win. In 2012 we battled it out within sight of each other the whole way around but I wasn't able to close the gap and finished 10 minutes slower.

This year, with us both feeling equally unprepared, we rolled out from the start line through town and into the hills. With 800 riders jostling for position, I soon lost track of where Ade was in the pack, but knew he was ahead. I kept my head down and pushed on at a steady pace.

The miles passed. The uphill ones slowly, the downhill ones fast. I was losing hope of catching up until 2/3rds in, I rounded a bend and reached the feed station. Ade was there. My spirits lifted out of my tired feet. Maybe it's possible after all! I hurried to fill my bottle and grab a banana before heading off. Just ahead.

Now the mood of ride changed. For one thing, I had Somewhere Over The Rainbow stuck in my head after Ade had let me know it had been on his iPod. I pushed a little harder up the hill, trying to get a feel for how his legs were holding up. The gap opened a little but now cramp began to rise it's ugly head, snapping at our legs each time we slipped a wheel or dabbed a foot down. .

On the climb before last, I looked back and couldn't see Ade. I thought this was it. Turning into the last descent I was faced with a mire of rutted muddy tracks, I lost my wheels more than once and had to fight building cramps to keep things going in the right direction.

Dropping out of the descent onto the last bit of fire track, my chain came off. As I was trying to get it back on, I was passed by Ade. Laughing. I jumped back on the bike as quick as I could but with only 800 meters to go I knew there was little chance of closing the gap again. I finished 30 seconds after Ade. The closest honest gap yet.

Elsewhere in team howies, Chris had a great first time at Dyfi - finishing 7th of the short course riders and 4th in his category while Hazel rode an anonymous ride after forgetting to attach her race number before setting off.

At the end of the day, we all got what we really came for. The event mug to add to the collection. Post race brews never taste better than in those Dyfi mugs.

And what do I have to say about Ade's mirth while passing me with my chain woes?
Not much. I'll just let this video do the talking.

And here's a lovely little edit of the weekend from Will Sanders.

2013 Howies Dyfi Enduro on Pinkbike

A big thanks to Jon Brooke from rightplacerighttime for the photos of the weekend.
If you rode the Enduro, he's probably got some snaps of you too on his website.

howies Dyfi Enduro 2013

Ade-and-Ruben

howies Dyfi Enduro 2013

howies Dyfi Enduro 2013

howies Dyfi Enduro 2013

It's Dyfi Enduro Time

  • Posted by ruben
  • 26 April 2013

howies Dyfi Enduro - photo rightplacerighttime

Next weekend hundreds of mountainbikers from all across the UK will descend on the town of Machynlleth, nestled in the beautiful Dyfi valley, to participate in one of the highlights of the Welsh MTB calendar - The howies Dyfi Enduro, which after more than a decade has become the fastest selling and arguably most loved MTB event in the country.

Come rain or shine the course promises 60km of the best trails around and a fantastic atmosphere the whole weekend. Some long, long climbs are more than made up for by the stunning views and fast, whooping, white knuckle descents, mixed up with miles of fantastic singletrack and entertaining trailside shenanigans to take your mind off your tired legs.

In previous years the course has featured a brass band, a group of cheerleaders, a Welsh rock band, Darth Vader and a Star Wars ensemble reenacting battles from the movies, a wizard, a man playing a banjo and a wind and hailswept mountaintop rugby match. And every year there's a bar serving pints of beer just before the finish.

All in all, this adds up to our very favourite mountain bike event of the year and the excitement is starting to build in the office.

Ade, Hazel and I are starting to fine-tune our bikes. Bleeding brakes, oiling chains, choosing tyres. This year we're joined by our resident trail runner Chris, who manages the shop in Cardigan. He has borrowed a bike from a friend to see what all the fuss is about, although with a couple of 100 mile trail running races on his calendar we're half expecting him to shoulder the bike at the start and run the course.

This year the howies Dyfi Enduro is proud to be raising money for Aberdyfi Search & Rescue Team who will also be fundraising at the event on the day.

Follow the news on the Dyfi MTB events Facebook page.

We hope to see you there.

CLUNK-PING-PLUNK-CLANG

  • Posted by alex
  • 18 April 2013
It might be a slow, messy affair... but all that hard work is worth it in the end. It’s what gives a howies tee its soul.

One thing you can be sure of when you buy one of our printed organic cotton t-shirts, is that it was screenprinted by hand in our own little printshop, right here in Cardigan.

There’s no modern, automated print process here. And we don’t just push a button on a machine to print our t-shirts. Mass-production, it ain’t.

In fact, it’s safe to say, that just about the only thing that is automated in our printshop is the kettle.

Instead, we use an old-fashioned carousel, silk mesh screens and a bit of elbow grease. Tidy Mike prints each and everyone of them by hand, with the same level of skill, craftmanship and respect for the end product that they deserve.

It might be a slow, messy affair... but all that hard work is worth it in the end. It’s what gives a howies tee its soul.

Now, someone make Mike a cuppa.

New men's organic cotton T-shirts >
New women's organic cotton T-shirts >

Printshop howies silk screen

Printshop howies 8mm

Printshop howies inks

Printshop howies Yellow ink

Printshop howies big bird

Printshop howies #teamhowies posi

Printshop howies cowboys silkscreen

Printshop howies UHT screen

Printshop howies Tattoos

Printshop howies dryer sign

Our New Outback Jacket

  • Posted by alex
  • 11 April 2013
Schoeller 3XDRY water-resistant soft-shell with Merino wool bonded fleece inside - it keeps you dry from the outside, dry from the inside and it dries in a flash.

There's no such thing as bad weather. Just bad clothing.

Most of the weather we get in the UK is neither onething or the other. Some days it's bright and sunny, but freezing cold. Others, lovely and warm but chucking it down with rain. You can’t win.

The Outback jacket is our answer to thesedays. We've set out to design somethingthat feels and performs like a Merino wool base layer, but at the same time is wind and water-resistant.

So we've taken the same soft, itch free, anti-microbial Merino wool we use in our base layers and bonded it with a Schoeller 3XDRY softshell outer fabric. The Merino fleece wicks moisture away from your body, transporting it to the outer shell, which in turn lets it evaporate without letting any moisture in.

The result is a performance weatherproof jacket that keeps you dry from the outside, dry from the inside and dries in a flash.

Perfect for sport, the outdoors and those days when the weather just can't make up it's mind.

Outback-licorice-thumbs

howies Outback Softshell jacket - Men's Licorice

howies Outback Softshell jacket

howies Outback Softshell jacket

We've been putting the Outback through it's paces too. It's fast wicking Merino wool inner sends moisture to the 3XDRY outer really fast and in early spring downpours has kept the rain at bay on rides home.

The jacket is super-stretchy too with contoured panels making movement easier and with two zipped map-sized hand pockets a zip chest pocket with a headphone port, this jacket is perfect for sport, the outdoors and those days when the weather can't make up it's mind. Which around here is most days.

Shop Men's Outback Softshell >
Shop Women's Outback Softshell >

Run Range

  • Posted by alex
  • 10 April 2013

You were born to run. Maybe not that fast. Maybe not that far. Maybe not as efficiently as the 60 year old woman who just overtook you. But you were born to get up off your backside and move. To fire up that those legs, for that simple, energy-giving, blood-pumping, sodium-bleeding, sofa-beating thing we call running.

New running range for Men and Women.

howies run range

howies run range

howies run range

howies run range

howies run range

howies run range

howies run range

howies run range

If I can bicycle, I bicycle

  • Posted by alex
  • 4 April 2013
  • howies Leadout Bibshorts

We bike to work and home again, evening rides and weekend jollies.
Getting covered in crap, cuts and grazes and aches and pains.
We love it. That's why we do it everyday.

Funny thing is, we've never really got around to making any serious kit for it...
Until now.

Our new Slipstream cycle jerseys (available in long sleeve and short sleeve) and our Leadout Bibshorts are made using seamless circular knit technology, meaning that they are precision built to fit your body, just like your own skin. They provide a snug fit that will go virtually unnoticed as you wear it.

The specialist machines are capable of knitting yarn into a single continuous tube shape. This means we make body panels in one piece, minimizing the need for seams - seams that could potentially cause irritating friction or chaffing on longer rides.

The circular knitting machines are also capable of varying patterns in the fabric as they knit too. This means that we can have different weaves on the same panel and precisely tailor them to match specific parts of the body. For instance, we have integrated lighter breathable panels in sweatier areas like the underarms and back, and woven more compression in around hems and places where you need a tighter fit. All this without the need for separate panels, seams and stitching.

This makes a truly comfortable, form-fitting garment with a minimalist design. Just like us humans.

howies cycling details

howies cycle range

howies cycle range

Easter Breakout

  • Posted by alex
  • 28 March 2013

howies Easter Breakout

We're taking the next few days off and heading out on some Easter Breakouts.

Chris is running the mountain ridges and forests of the Nantlle valley from Waunfawr to Beddgelert in north Wales.

Hazel is heading down Whitesands with a her parent and surfboards to brave the cold and score some waves.

Naomi is hoping for surf too - dipping in at Freshwater West for a deserted early morning surf in the West corner. Out for a hot brew and lunch. Back in early evening after a blood warming, coastal walk. And then a night around the woodstove, recounting the day’s adventures and laughs.

Emma is off with family to follow in the footsteps of pilgrims and walking some of the North Downs Way.

Ade will be running his favourite local trail; a 10 mile loop up and down small valleys with river crossings, pine forest and twisting single track.

Alex is conquering the Preseili's on the road bike (and hoping not to need a rain jacket).

Jules will be strolling along the beach at Llangrannog with her dog "Juno" and chatting to people from different walks of life.

While Tom will be fixing freezing and burst pipes on his Caddy in hopes to get out further afield.

Let us know what you're getting up to on your Easter Breakouts.

Come say hello

  • Posted by alex
  • 28 March 2013

Categories:

come say hello

Chris and Rich from our Cardigan High Street shop have been busy all week
ferrying boxes up from HQ for their Easter Sale.

They've got some great pieces in just for the Easter weekend;
lots of last in the box items, 1 offs, tees, jeans, jackets, Merino
and more. All Gold at Silver prices.

They also know some great trails to run and rides along the coast
that start from the shop, so if you're in town, pop in and say "hello".

They'll be open on:

Friday 10am - 4pm
Saturday 10am - 5pm
Sunday 10am - 4pm
Monday 10am - 4pm

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