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Author Archives: ade

meeting memories

  • Posted by ade
  • 24 August 2010


Sometimes on a big journey you need to take a break and take stock before you progress.

We had a pow wow today with nearly everyone in the office to discuss what we all thought our ticks and crosses have been over the last 14 years.

The people in the pic run the website, design the clothes, buy the clothes, find the factories, shape the words and pictures, land the clothes and check them, print every single one of our tees, pay the bills, service the customer and guard this brand everyday.

It was great to look back, to flick through all the catalogues we have made that usually spend days on our shelves.

And I felt all those good vibrations that photo's and uttered memories stir up.

And today's pause was a great reminder of why we are on this journey, what was great and what we left by the roadside.

Go get your company together and listen to it's voices and remember what you have all achieved. We spend a long time working and it's getting longer.

howies tyres are the right pressure, the chain is oiled, the sun is shining and everyone is pedalling.


slip silent through the city

  • Posted by ade
  • 3 August 2010


I got to London late last night, and the dark, the busy, the hoods stressed me slightly as I padded with all my worldly goods to my hotel.

I got up super early to run, and was a bit apprehensive about venturing out into the mele. But once out and running the reality of my location unfolded into a nice picture as I hacked out of Brixton into the map I had in my head. I found some peace in the i-pod and a steep hill where I could race bikers to the top.  I found a small park with old trees.

Then the sun rose, the day got hot and I headed back for breakfast and work.

Gotta loose a little weight next time I run that road.

map my way

  • Posted by ade
  • 30 July 2010



I really love maps.

Google maps, 1:25000, 1:50000, those drawn by friends to get you to where you want to go the way they know how to get there.

Looking at old maps that show the change of the landscape over time.

I love to pore over a map after a run or a ride, replaying the reality in my head as I retrace the journey mm by mm ticking off the landmarks.

Maps of flow process, of electrical circuits, migration, national territory, landscape, genetics, weather, floor plans and celestial all perfectly capture and represent the reality.

This one is on the floor in Temple meads railway station to show wheelchair users to the lift. It simply works.

long week

  • Posted by ade
  • 30 July 2010


We have been selling howies to a very small amount of stores in the UK, and we are going to take on a few more over the next few seasons.

So i have spent the week in london manchester and bristol meeting new shops.

We set up a show room in brixton to show people our spring summer samples, and despite not having done any selling for a while I have had real enjoyed meeting small independent shop owners about their business, their brand, their ideas and their lives.

I am back again next week for a full week again.

Might bring the bike next week.

green deliveries

  • Posted by ade
  • 30 July 2010



HQ sent me up some samples from Cardigan into London which arrived today.

The van is one of their eco-start fleet which means when they stop the engine turns off until the driver drops the clutch to pull away.

The driver hated it as the radio goes off as well.

Work in progress.

last minute decision

  • Posted by ade
  • 27 July 2010



ran this morning. 5 miles.

staying in portishead tonight but parents aren't back till late so gonna try running it.

10 miles or more.

here goes...

new stuff for next year

  • Posted by ade
  • 22 July 2010



two whole days spent in the shed looking at the first samples of the 2011 spring/summer range. kim, clare, georg, pete, simon, lisa, mel, kevin and me.

huge rain and hot sun came and went as we agreed on shirts, argued over dresses, went round in circles on blue/kermit/khaki, tried on stuff despite bad pants and bra day, scrutinised buttons, big or small stripes, sweated over branding, measured arm holes, laughed at the clangers and planned the theft of the brilliant stuff.

we got sandwiches and coffee delivered and ploughed on and on

great fun tough meeting.

new room

  • Posted by ade
  • 22 July 2010



Hefin and Elgan (Aron in creatives brother and dad) are in today fitting Hefin's design for our meeting room.

For his year end project at uni he worked on making our white meeting room a place for ideas and fun.

More later.

turning the pain corner

  • Posted by ade
  • 20 July 2010



Yesterday 5th run since I started training again.

Start in the wildlife park at the gate, round the board walk, cross the road, onto the squirrel trail, down to the teifi, along the teifi, swim across the river and back, up the 100 steps, upto fforest, down the squirrel trail and back round the board walk.

35 minutes 26 seconds.

Today6th run. Spiked trainers. Same route, the boardwalk was like running on ice. It was hard to even get propulsion in some places. No swim as the river raged, ruben on my heels 31 minutes 50 seconds. Near best time.

Legs numb from stingers and barmbles.

Coffee at fforest as a reward.

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