Author Archives: ade

Summer. Ends Saturday.

  • Posted by ade
  • 17 September 2012
Cook outside on a fire. Even just a tin of beans heated over a blaze in the garden will feel like an adventure.

Every shop is showing their latest Autumn ranges, howies included. We are all talking about the Autumnal weather (there are even chocolate Santas for sale in the supermarket). It's like we're willing summer to be over already.

But until Saturday, it's still here, so you have five whole days and nights left to make the most of it.

You could:

1. Swim in the sea. It's probably the warmest it's going get this year, so get in.

2. Wear shorts or a skirt all week.

3. Sit in the sun on the grass and eat your lunch.

4. Cook outside on a fire. Even just a tin of beans heated over a blaze in the garden will feel like an adventure.

5. Go camping. Why have 5 star accommodation when you can have billions.

6. Run somewhere at sunrise or sunset (Late summer always has THE best light).

7. Leave work early to ride the long way home with no lights on (pretty soon you won't be able to ride home without them).

8. Get to a forest before the leaves fall. The trails will be great.

We hope that gives you a few ideas. Do something everyday to push back autumn and let us know what adventures you have.

#lastdaysofsummer

Mark Cavendish riding for howies.

  • Posted by ade
  • 20 July 2012

This is the last race of the night at the Revolution series that Mark Cavendish raced for howies. It was why we made the World Champions tee.

It still creates a slight feeling of disbelief in the office that it actually happened.

And at the end of the clip when he talks about howies team riders leading him out. . . something that may never happen to a tiny brand like us again.

Bristol Sample Sale this weekend

  • Posted by ade
  • 16 April 2012

We are heading back to Bristol this weekend to do a howies sample sale at the bottom of Park street. We will be in here, number 30 on the right as you are heading uphill. It's only a 15 minute walk from Temple Meads rail station too.

The space is not as big as usual, so you won't be able to get your bike in.  And if Thursday is it's usual busy self, you may be in the queue for a bit. But we are around for 4 days, and not everything will be out on the first night.

As before there will be some amazing bargains,  last-in-the-box pieces from seasons past, unique samples of items that were never put in to production, prototype samples and maybe things that need a button or a stitch.

The sale will run:

Thursday 19th April: 4pm to 8pm

Friday 20th April: 10.00am to 6pm

Saturday 21st April: 10.00am to 6pm

Sunday 22nd April: 11.00am to 4pm

But remember, as always, stock is limited so if you want the first stuff out the box, be the early bird.

Oh and bring a bag to take your purchases home in.

Doubt Vesuvius

  • Posted by ade
  • 12 April 2012

 

This weekend we run the Endurancelife coastal series at Heddon Valley on Exmoor. Sofia in the 10km, Hazel in the 1/2 marathon (both first time) and Ruben, Chris and unfortunately myself in the Ultra.

My first and last Ultra was in February. The 35 miles took a few weeks preparation 7 hours and all my will power to finish, and they I could not walk for 2 days. Then we had the Restless ride to prepare for so I switched to the bike training three times a day. Then I went away for work and the running has been a few quick 5 milers here and there. And I meant to downgrade to the marathon, but missed the deadline.

On a scale if 1 to 5, the course is rated 5 (Extreme) and thus the last 14 days and the next 39 hours will be trying to keep a lid on the self doubt.

I have all my mental race props prepared. Innov-8 shoes, smartwool socks, howies shorts boxers baselayers and Brenin jacket, my Salomon s-lab pack, Nuun rehydration tablets, Camelbak bottle, Clif bars, shots and luna bars, iPhone with 1000 running tracks, swiss army knife, chewing gum, foil blanket, first aid kit, ankle brace, £20 note and a merino beanie.  They have got me through hell and high water.

But when the gun goes, it all going to be down to keeping a lid on the pain and the doubt. And the hardest bit will be the last 6 miles of the marathon to the finish line, where they send you out again on the 10km course to do the Ultra.

That doubting bit of my mind will be nagging me stop. "Why go further? You're tired, you've already run the next bit, the car's just there and you could get changed and be home to see the family sooner. You won't be able to walk tomorrow. You just did a marathon, that's good enough. Will you even make the next bit? Just say your ankle is playing up."

If I am in genuine hell, I will just stop there. I will need to be able to depress the clutch to get home.

But I hope that the legs hold, that the music has me singing along, and the last 10km pass to a joyous finish.

Watch our twitterfeed @howies and instagram @howiesclothing for the latest.

Who's that girl?

  • Posted by ade
  • 1 November 2011

Hazel started work at howies today helping Louise in our garment technical division.

We first got to know her when she sent us a hand embroidered letter.

Then she raced in our Strath Puffer 24 hour team with Ruben, Hicksey and Alastair Humphreys. She rode the fastest lap and was just beaten to most laps by Alastair.

She's a biker, surfer and snorkler. And has designed her own tech range after graduating form the performance sportswear design course at Falmouth.

I think she will put us to shame at next years bike races. Check out her cross bike.

So when a zip just works, a pocket feels right, a base layer hugs not rubs, a dress dresses you as it should and a loved shirt goes unnoticed on your back day in day out, it's because Lou and Hazel did their work well.

weather warning

  • Posted by ade
  • 24 October 2011

Categories:

 

 

One giant leap

  • Posted by ade
  • 21 October 2011

 

So here's our new website. We are very proud of it.

We had been trying to get a new one for 3 years because technology keeps moving on, and now we have.

The clever stuff its built on will allow us to do all the things we dreamed up but never could with the old site.  Now we can keep on keeping on.

And it's not just a new website, but every single system we use to run our business has been replaced at the same time.

Todays launch is stage one of our roll out, and we know that no matter how much debugging we've done before go live, you will find bugs.

You debuggers are good at that.

If you spot something that is goofy then let us know at info@howies.co.uk and we will sort it and send you a thank you to say it's been done. Tweaks are good.

This new site will always be in beta.

 

 

 

 

 

Cardigan Store Window

  • Posted by ade
  • 21 October 2011

Categories:

It took us a while but we found 6 reclaimed Mannequins for the huge store windows in Cardigan.

Chris spent the day dressing them for the cold weather.

We need to have a bit of creative fun with them, cause they are very clothes shop...

 

 

 

fragile knee fragile mind

  • Posted by ade
  • 21 October 2011

 

With our three marathons in three days coming up in the 3rd week of November, I have been starting to push the norm.

Trickier trails. More hills. Night running. Boring road reps. Running to work. Running with all the kit I need to be self sufficient for 26 miles.

I have never run a marathon, only a 1/2. But I have always been able to run far and then want to run further. The jump to do 3 marathons in 3 days was just a change in head space.

Before I signed up I thought I would never be able to train enough. After I signed I was able. It would just be 4 of my normal runs at once, run at a slower pace. If I die a death I can always walk it.

Training was building the fitness and my head was rock solid. I'll just do it. It will be hard but I can do it.

Then last week my knee gave in followed shortly by my head. One run. A tightening knee. A long downhill finally brought me to a standstill and a limp 2 miles home with a locking knee.

I changed shoes and did some stretching but every run afterwards ended the same.

The remedy was a simple conversation with Ray at the health food shop. He runs ultra's on his days off. Sometimes in the evenings in the summer. We were chatting about the triple and I mentioned my knee.

"Happens all the time when you run lots and long.  Your iliotibial band is just tight and inflamed do this strech every day and it will go."

And it nearly has.

I am planning a lunch breakout today to repair my head.

 

 

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