Author Archives: alex

Andy from Privateer mag came down to see us last month.

We talked about mountain bikes, Wales and howies; the full history, from start, through Timberland and on to independence again. All 14 pages of it.

So if you fancy a good read packed full of imagery to whet your riding appetite, pick up a copy.

If you subscribe, Privateer will even send you a copy of issue 15 (with the howies story in it) free, along with a Privateer tee, hand printed by Mike in our Printshop.

Simply head over to Privateer's website.

Our Porridge tees have been making a bit of a stir (sorry) amongst breakfast enthusiasts. In fact it's our best-selling tee of the year.

Our friends at Dorset Cereals love it too and have given us a few boxes of their porridge to give away for you oat lovers.

So, for a lucky few who order a Porridge tee this weekend, we'll be putting a box of their tasty porridge in with your t-shirt.

As always, first come, first served.

Update: We're all out of Porridge now.

Men's Porridge T-Shirt >
Women's Porridge T-Shirt >

One thing you can be sure of when you buy one of our printed organic cotton t-shirts, is that it was screenprinted by hand in our own little printshop, right here in Cardigan.

There’s no modern, automated print process here. And we don’t just push a button on a machine to print our t-shirts. Mass-production, it ain’t.

In fact, it’s safe to say, that just about the only thing that is automated in our printshop is the kettle.

Instead, we use an old-fashioned carousel, silk mesh screens and a bit of elbow grease. Tidy Mike prints each and everyone of them by hand, with the same level of skill, craftmanship and respect for the end product that they deserve.

It might be a slow, messy affair... but all that hard work is worth it in the end. It’s what gives a howies tee its soul.

Now, someone make Mike a cuppa.

New men's organic cotton T-shirts >
New women's organic cotton T-shirts >

There's no such thing as bad weather. Just bad clothing.

Most of the weather we get in the UK is neither onething or the other. Some days it's bright and sunny, but freezing cold. Others, lovely and warm but chucking it down with rain. You can’t win.

The Outback jacket is our answer to thesedays. We've set out to design somethingthat feels and performs like a Merino wool base layer, but at the same time is wind and water-resistant.

So we've taken the same soft, itch free, anti-microbial Merino wool we use in our base layers and bonded it with a Schoeller 3XDRY softshell outer fabric. The Merino fleece wicks moisture away from your body, transporting it to the outer shell, which in turn lets it evaporate without letting any moisture in.

The result is a performance weatherproof jacket that keeps you dry from the outside, dry from the inside and dries in a flash.

Perfect for sport, the outdoors and those days when the weather just can't make up it's mind.

We've been putting the Outback through it's paces too. It's fast wicking Merino wool inner sends moisture to the 3XDRY outer really fast and in early spring downpours has kept the rain at bay on rides home.

The jacket is super-stretchy too with contoured panels making movement easier and with two zipped map-sized hand pockets a zip chest pocket with a headphone port, this jacket is perfect for sport, the outdoors and those days when the weather can't make up it's mind. Which around here is most days.

Shop Men's Outback Softshell >
Shop Women's Outback Softshell >

You were born to run. Maybe not that fast. Maybe not that far. Maybe not as efficiently as the 60 year old woman who just overtook you. But you were born to get up off your backside and move. To fire up that those legs, for that simple, energy-giving, blood-pumping, sodium-bleeding, sofa-beating thing we call running.

New running range for Men and Women.

We bike to work and home again, evening rides and weekend jollies.
Getting covered in crap, cuts and grazes and aches and pains.
We love it. That's why we do it everyday.

Funny thing is, we've never really got around to making any serious kit for it...
Until now.

Our new Slipstream cycle jerseys (available in long sleeve and short sleeve) and our Leadout Bibshorts are made using seamless circular knit technology, meaning that they are precision built to fit your body, just like your own skin. They provide a snug fit that will go virtually unnoticed as you wear it.

The specialist machines are capable of knitting yarn into a single continuous tube shape. This means we make body panels in one piece, minimizing the need for seams - seams that could potentially cause irritating friction or chaffing on longer rides.

The circular knitting machines are also capable of varying patterns in the fabric as they knit too. This means that we can have different weaves on the same panel and precisely tailor them to match specific parts of the body. For instance, we have integrated lighter breathable panels in sweatier areas like the underarms and back, and woven more compression in around hems and places where you need a tighter fit. All this without the need for separate panels, seams and stitching.

This makes a truly comfortable, form-fitting garment with a minimalist design. Just like us humans.