Author Archives: alex

Traffic Dodger

  • Posted by alex
  • 9 June 2011

‘Traffic Dodger’ is our T-shirt of the Month, celebrating the power of the pedal.

There’s no better way to beat those commuter blues than to make the morning hike by bike.

Take to the urban slalom.
Navigate the traffic maze.
Ride the city to the limits.

You don’t do static.
You’re poetry in motion.

TOTM Traffic Dodger Mens
TOTM Traffic Dodger Womens

They're not TOMS they're mine

  • Posted by alex
  • 8 June 2011

Categories:

TOMS Espadrilles

If you ride anywhere, you'll know how precious the space is in your backpack. If you want something to wear off the bike, shorts and flip flops can be a great fix in a squeeze.

In a discussion on backpack real estate, I mentioned my recent discovery of TOMS and how I love my espadrilles. The minimalist canvas shoes are light, airy, quirky and great to flatten down into a small backpack when I'm out on my bike... oh and for every pair purchased, a pair is given to a child in need of shoes.

There's a bit more on their 'One for One' programme here.

What's your backpack commute shoe?

Categories:

Document falls victim to the credit crunch

Document
Well yes, the current economic climate’s over-eager scythe did have a good slash at us, but in the past ten years of making skateboarding appear on paper our sturdy legs have been kicked from under us more times than you could ever bear by various forms of monetary tree felling, and yet until now nothing ever got to us.

Why?

Well I guess essentially we were always small enough to duck a good shot and skinny enough to wriggle free of a tight chokehold. Our problems were always our own, we got ourselves into them and we again sorted them out!

As the years progressed people wanted more from us and so we gave them more, swelling in pages, readership and distribution. We soon began to notice that our size had made us an easier target and we started getting pulled on certain comments we’d made & articles we’d done, or rather not done.

People were paying more to be a part of the magazine and so I guess they had a right to voice an opinion. But when it came down to it, we stuck our backs against the wall and fought hard to do it the way we wanted, the way we as skateboarders thought was right.

Document was never going to be a promotional pamphlet for the people who had the deepest pockets; it was the news source and core opinion for the skaters who were lining those pockets.


That’s where people still get it all wrong, the industry doesn’t dictate the market, skateboarders do and without sounding patronizing we felt like we were voicing the delights and concerns of what skateboarders in the scene were feeling. We felt that was the essence of our role.

As I struggle to remember my life before skateboarding and now struggle to see my future within it, I start to doubt myself. Maybe we should have changed the way we did things, maybe we should have pandered to advertisers a little more. Maybe our priority should have been to appease those forty year old guys who sit in offices, sweating into their lattes over Power-point presentations on why something they don’t do isn’t selling.

Maybe we shouldn’t have kept ignoring all those calls from PR girls trying to place some faddish junk in the mag and maybe then it would still be going, maybe we could have been surfing high on a wave of marketing and the adulation of all those ex-skateboarders.

Fuck that… I’m glad its done, I’m glad we never bowed, I’m glad real skateboarders read it and called it their own and I’m glad the memory of Document is always going to be clean.

We wouldn’t have wanted it any other way.

Percy Dean

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