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Author Archives: alex

Me vs Me

  • Posted by alex
  • 23 August 2012

Me versus darker mornings
Me versus my duvet
Me versus damp running shorts (forgot to put the dryer on)
Me versus the front door
Me versus the slanting rain
Me versus those mulchy leaves (the jogger's nemesis)
Me versus cowpats
Me versus that man on a bike
Me versus the ruts in the farm track
Me versus the barbed wire fence
Me versus the hill back into the village
Me versus my PB
Me versus all of you
And I'm home

By Dan Germain

Merino, Merino, Merino.

  • Posted by alex
  • 10 August 2012

We don't just love Merino because it's 100% natural. When it comes to running and riding, nothing beats Merino wool.

The secret behind our love affair isn't complicated at all, it's simply down to the amazing fabric.

Merino breathes and wicks away moisture because they are hydrophilic at one end and hydrophobic at the other; soaking up moisture like a sponge and releasing it away from the body.

Merino wool is naturally antibacterial and bacteria has a hard time sticking to it - so you can go a ride or two (or three) before you smell like it and your new favourite top needs to see a washing machine.

And unlike man-made fabrics, Merino will still regulate body temperature when it's wet - keeping you warm when it's cool and cool when it's warm. A bonus in the months when it can go from skin-tingling in the shade to beach weather over the crest of a hill.

Take a look at our Merino clothing for men and Merino clothing for women.

£5k for Britains future cyclists

  • Posted by alex
  • 3 August 2012

If you follow the Tour every year, like us, you will have waited a lifetime for a Brit to win it. If you're Bradley Wiggins, you've been training for it all your life.

We wanted to celebrate the amazing win and commissioned a limited edition tee "Sideburns of Glory", that became our fastest selling tee of all time.

For the week after the Tour, we chose to donate part of the proceeds from our cycling themed t-shirts to the Dave Rayner Fund, raising £5560.

Since 1996, The Dave Rayner Fund have supported hundreds of promising British cyclists. By issuing grants to cover training and racing costs, they bridge the gap into making a successful career from cycle racing in Europe and it's great to be able to donate such an unexpected sum.

The fund has supported the career progression for the likes of David Millar and Charly Wegelius and receives ongoing support from professional riders, such as Bradley Wiggins and Mark Cavendish.

There's going to be loads more British Cycling success on the TV over the next couple of weeks and some great tees to celebrate.

MMXXII Missile

  • Posted by alex
  • 27 July 2012

The Sideburns of Glory t-shirt was a big hit. Poor Mike has been keeping the printshop lights burning long into the night trying to catch up.

It's all been for a good cause though, with £5 from every tee going to the Dave Rayner fund (more on that here).

This weekend it's The Marquis of Cavendish's turn to put us all on the edge of our seats as he faces 9 trips to the top of Box Hill before the final dash for the line in the Olympic road race.

We'd already drawn this up and thought it'd be nice to share it for the weekend. We weren't planning to put this design on a t-shirt but if you tweet @howies with #MMXIImissile or like the design on Facebook over the weekend, we might ask Mike to print a few.

The Outsider

  • Posted by alex
  • 6 July 2012

Outsider T-Shirt of the Month

Do you ever experience feelings of discomfort and dread when in large crowds?
Do you ever have an unquenchable desire to get away from it all?
Do you sometimes feel like you just need to escape?

Are you prone to bouts of uncontrollable happiness whenever you do your sports?
And do you ever experience cravings for high speed and peril?

These are all symptoms of an Outsider.

There is no cure.

But then again, who would want one?

The Outsider, Men's T-shirt of the Month and Women's T-shirt of the Month.

Tour de France

  • Posted by alex
  • 27 June 2012

You may have spotted this video on our Twitter feed, but the Tour de France starts this weekend with the prologue in Liège, Belgium.

Over the next couple of weeks, the world's most famous riders will be pushing themselves over some of the most breathtaking and backbreaking stages of cycling known to mankind.

There will be sweat, blood, tears and glory.

We'll be tuning in for a stage or two and running the office sweepstake in true convoluted howies fashion; an undecipherable points and scoring system with the victor buying an espresso machine for the kitchen with their winnings (hopefully).

In honour of this epic race, we've created these Tour de France t-shirts of the month. They're only around for the duration of the Tour and we'll be giving one away every week on the Blog and Facebook, so watch this space...

A-to-B. Via C.

  • Posted by alex
  • 20 June 2012

Routine can be a good thing, but I recently realised I've been stuck in the grind of A-to-B: Ride to work. Work. Ride home.

The routine has been broken a little in preparation for racing in Italy. So A-to-B has had a little B-to-B loop added at lunch, but last night reminded me it's a lot more fun when A-to-B goes via C. Especially when you don't know where C might be.

I live about 1 mile from work and it took nearly 2 hours to get home via a 30 mile detour on roads I've never seen, over hills I've never climbed and getting lost at a crossroads I couldn't get back to with a map, let alone without one.

Finding myself a little lost, faced with uphill one way and downhill the other, the temptation was to take the easy way out and roll down. But with the setting sun as my only bearing, onward and upward west was the order of the evening and eventually, all would be alright. At the summit, the Preseli's came into view in the distance with familiar-looking fields lining the river valley. It was clear I was heading back to B.

Today is the longest day. 16h 38m 20s of daylight (give or take). That's plenty of time to take the long way home.

Ever wondered where A-to-B might take you if you go via C?

Tree Top Adventure

  • Posted by alex
  • 17 May 2012

We’ve teamed up with Go Ape to give away 5 pairs of tickets for a day out
at one of their tree-top adventure centres.

Rise through the trees, zip down zip wires, climb rope ladders and tip-toe
across high wires in some of the UK's most beautiful forests.
 
To win a day out for you and a friend, simply fill in the form below.
We'll send your friend a confirmation email and also invite them to enter too.

The more friends you enter, the more chance you'll have of winning
(just make sure you have their permission before submitting their details).

This competition is now closed.

Birthday Club

  • Posted by alex
  • 15 May 2012

Saturday was belting sunshine out west and Hazel had rallied us up for her birthday to ride the Tour of Pembrokeshire. We couldn't have asked for better weather to take in 75 miles of Wales by bike.

The miles passed as the skin got pinker, taking in coastline out of St. Davids and up towards the towns closer to home, before turning back over the Preselis towards the finish.

Plenty of riders passed us by while we stopped for lunch or to high-5 santa; our faux Birthday Club t-shirts giving away that we probably weren't taking things all that seriously. In fact, by the end of the ride, we had picked up a few companions along the way, making the ride that bit more fun.

Sometimes with cycling to work and rides penned in the diary, I forget how great it is to ride without an agenda - not riding to train, abandoning the GPS and the ticking clock, no pace to keep or person to beat.

Note to self: Ride more. Train less.

Roll on summer.

Lunch.

The top of the climb. On top of the world.

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