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Author Archives: aron

The Dave Rayner Fund

  • Posted by aron
  • 26 July 2012

The Dave Rayner Fund was set up in memory of the late Dave Rayner with
the aim to assist ambitious riders, like Dave, to make a successful career from
cycle racing on the continent of Europe.

Since its inception in 1996, the fund has helped riders such as David Millar,
Charly Wegelius and Bradley Wiggins make the transition.

To support the cause, howies are donating £5 from every bike tee sold between
23rd July and 30th July to the Dave Rayner Fund. So far we have raised
over £3000.

If you would like to make a contribution (and bag yourself a t-shirt in the process)
you can see all our cycling tees by visiting the links below.

Click here for men's cycle tees >

Click here for women's cycle tees >

For more information on The Dave Rayner Fund, see their website – daveraynerfund.com

Torch run

  • Posted by aron
  • 25 May 2012

The Olympic torch will be making its way through our little town this Sunday.

So we did a new shop window display to help the runner along.

Every time...

  • Posted by aron
  • 10 April 2012

Starring the Bunny from BÖIKZMÖIND, this little short tells the woeful story of what happens when a beloved bicycle is stolen...

Made by our friend Gavin Strange.

More info here > boikzmoind.com

Beginnings of a new t-shirt design

  • Posted by aron
  • 12 January 2012

After a lovely fortnight off over Christmas and New Year we're back in the office and hard at it with new t-shirt designs for the spring range. Trying to come up with ideas got me thinking about my life and how I live it, and the things in it that I love or hate (sometimes both).

One of the things that I noticed was that I find myself glued to my iPhone. All that information right at your fingertips is an amazing thing to have, but at the same time it kinda works the opposite way. You end up consuming more information than you create, almost becoming a bit of a 'slave to the machine, man'. So I thought about how I could reflect this in an illustration for a t-shirt.

Here are a few sketches of what I've been working on. It was nice getting away from the mac and get drawing again, although, as you can tell, it's been a while since I've picked up the pencil and drawn some human forms so they're a little bit rusty. But I do like the Matisse-esque style they have.

As long as it makes the cut, the final design will be included in the spring range. We'll keep you posted on new tees via our twitter and facebook.

Thanks for reading.


P.s. I understand there's great irony in posting these on Instagram from my iPhone.

Weathermen say we're in for a cold snap. So it's a good thing our Winter jackets are on the way this November.

We've updated our classic BFJ down jacket and added an all-new midweight Whistler insulated jacket in there too. They are by far the best jackets we've made yet.

So keep a keen eye on our blogtwitter and facebook for more information on arrival dates. They'll be worth the wait, honest.



Jonathan Cherry Photography

  • Posted by aron
  • 3 October 2011

Our good friend Chez has been busy recently. He's just added a bunch of new photos to his site, which is certainly worth a good look through.


Warehouse skate

  • Posted by aron
  • 4 July 2011

Testing out the new GoPro in the new downstairs warehouse space.

First or Last

  • Posted by aron
  • 1 July 2011

Le Tour

Le passion
Le drive
Le speed
Le chase
Le jersey
Le glory

Le T-shirt*

* Made without the use of
le performance-enhancing drugs.

Here's Mark Cavendish gunning it for the line. (you might want to mute it though)

K O M A design

  • Posted by aron
  • 11 May 2011

One of my favourite illustrators (and regular howies t-shirt contributor) Andy J Miller is a kind of  wizard when it comes to drawing.

To add to his talents, he's showed a flare for writing too. He keeps a blog that contains his views and attitudes towards design, along with a collection of character illustrations, as part of his 'Day-After-Day in Nod' series.

You can see everything on his tumblr here > http://designkoma.tumblr.com/ - it's well worth a read through.

Here's one of my favourite entries:

Personal Work: Motive

I have always done bits and pieces of personal work, but in the past couple years I have started to dedicate a bigger portion of my time and energy to developing my personal work. Something that has become more and more abundantly clear is that there are certain artsy cliches that actually have a lot of meat to them.

The one I have been thinking about the most however is working for yourself. I don’t just mean doing personal work, I mean motive, doing it for you. When you sit down to do personal work, what’s you motive?

Here is the rule I have found to be true time and time again, If your motive is anything but a personal desire to create, your work will suffer.

If you sit down to work out of a sense of jealousy, your work will suffer. If you sit down to work out of a sense of competition, your work will suffer. If you sit down to work out of a desire to make money or fill a gap in a market, your work will suffer.

When motives fog your desire to create, you will be filled with the wrong types of critics, your work will not flow freely and you will end up stifling your creativity all together.

How do you get your motives right?

Determine what type of work you want to create.

For me this started by taking an account of the most intense experiences I have had in my life experiencing film, music, or illustration, finding the similarities and then asking questions like “What about this moves me?”, “Why does this move me?” “What in my past effected what moves me?”. Then I filtered these things through my current values, dreams, thoughts and passions. All of these things put together give you a sense of what you want to accomplish in your own work.

Another thought that has always been helpful for getting this desire, is trying to create what art you want to look at and experience.

I can’t describe the feeling of going to the drawing board with that type of intention, coupled with a feeling  of success when it was over. Looking at an image you have created in which you feel accomplishes a true outpouring of you is one of my the most satisfying feelings in the world.

Articulating my most moving experiences in life through my work is exhilarating, and a feeling I have never had prior to these discoveries.

P.S. When I talk about what moves you most I am not necessarily talking about the stuff you are currently into. I am talking about throughout your life what where the things that you remember being really effected by? For me it’s stuff like certain episodes of specific kid’s tv shows, and certain pages in specific kid’s books, a certain moment in a song even. I believe determining how these things made you feel and why is huge in this discover.

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