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Author Archives: aron

Caffeine free design

  • Posted by aron
  • 9 June 2010

About 3 months back i gave up caffeine.

I went from 5 or 6 mugs of coffee a day to none. No tea and no coca-cola.

Those first few weeks were awful, made me realise how dependent I got on caffeine.

I've been drinking lots of herbal teas since then. In particular, Dr Stuart's.

Always loved the packaging for their teas.

Hooked on Echinacea at the moment.


  • Posted by aron
  • 8 June 2010

Me and Tom have just got back from a lovely week in Hossegor.

Did lots and lotsa cycling.

We visited the Carhartt Pirate Ship bowl but it was under maintenance.

Drank some giraffes.

Went to the nudist beach, but didn't get naked.

Swam in the sea and played plenty of frisbee.

Got sucked dry by mozzies.

Ate our own body weight in cheese.

Celebrated two birthdays.

Got my saddle nicked... until i got home and found it in my bed (not funny, Tom).

All in all, blooming superb. The French have got it sorted.

(Photo - Chew and Wench sipping beer and not giving a damn)

2 Wheely Good Guys

  • Posted by aron
  • 24 May 2010

Dan came to do some work experience at howies last summer. He worked with us on some shop installs and with other bits & bobs in general too. A splendid lad that also makes a cracking cup of tea.

Him and his mate Robin are heading out on a charity cycle to Paris soon so for those interested in seeing what they get upto, take a peek at their blog here - http://2wheelygoodguys.tumblr.com/ They're aiming to do 60 miles a day for 2 days, a stop in Paris for a day and then 2 days cycling back. They're in training at the moment, and trying to sort out bikes and the finer details.

So keep an eye on their blog for new updates. If you'd like to keep updated on twitter, you can follow them here - http://twitter.com/2wheelygoodguys

Good luck fellas.

The Art of the T-shirt

  • Posted by aron
  • 10 May 2010

If you were to ask me what makes a good t-shirt design, I probably couldn't tell you. Countless hours i've spent thinking, drawing and criticizing t-shirt ideas and still i haven't figured out the art of it.

Is it about making a statement? Or perhaps about not making too much of a statement? Should it jump off the cotton with 6 colours or hide subtly on the hem in one colour? Witty ideas are great, but if it's too clever the idea can often get lost. So is it about a balance of qualities? Maybe... maybe not.

I've seen a t-shirt that literally (and i really mean literally) took under 10 seconds to draw, sell 300 t-shirts in a week. The world of t-shirts is so mind-boggling it's unreal.

I write this because we're already thinking about the Autumn catalogue and getting t-shirt ideas together. And t-shirts are an important part of our catalogues. After all, that's how howies started.

If you have an opinion on this subject, please share. And if you want to voice an opinion on howies t-shirts, you can do that too.


Jessie Ford is a Brighton based illustrator. She illustrated our Geek's corner in the Carnaby store and has now come back with an exhibition for our Staircase Gallery. If you're about, drop in and check it out. There will also be a limited run of t-shirts to buy, especially for this exhibition. Runs from 1st - 31st March. See more of her work here - www.jessieford.co.uk

yoshi yoshi

  • Posted by aron
  • 23 February 2010

A friend of ours, Mark, and a few of his mates have headed to Japan on a snowboarding trip, stopping by a few places along the way. He's just set up a blog where he's done his first entry. It looks like they're going all out on this one and will be documenting as much as possible (i recall him mentioning headcams) so it should be pretty sick.

Check it out here and keep your eye on it, should be epic.


Muesli & Beanies

  • Posted by aron
  • 13 January 2010

Check it out ^ Emma (Carnaby store) just sent me my very own custom made beanie. She even used Merino wool cos it's gonna be pretty damn freezing in the alps when i go snowboarding next week. Thankyou Miss Ras, i like it very much.

What a gal.

The muesli is Fruit & Nut variety. Delicious.

Epic denim Vs. Water

  • Posted by aron
  • 8 January 2010

All we'll say is keep an eye out for the Spring catalogue.


Andy J Miller

  • Posted by aron
  • 22 December 2009

If you check the back of our catalogues you'll find a list of all the talented people that have contributed to our t-shirt collection. One name that keeps cropping up is Andy J Miller. The first tee he designed for us was 'Work to Live' back in the Spring 09 catalogue. Since then he's consistently pulled out the goods and produced some great tees for us, including 'Books is Power'. He's a great illustrator and a splendid chap to work with.

Here's an interview he's just done for Sticks & Stones Magazine.

And click here to see more of his work.

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