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Author Archives: hollie

AV Yes...AV No?

  • Posted by hollie
  • 19 April 2011

Some political hot potatoes being thrown about here in howies HQ today.

The Alternative Vote Referendum is coming up in a few weeks’ time - and here in the office we've got some certain yes or no votes, whereas others are as yet still undecided....(and then there are those of us that haven't really got a good grasp of what it all means!)

There's a pretty good discussion going on over on our facebook page, so log in and have your say! help those of us who are undecided...(or in some cases have no idea what it's all about!)

run rabbit run

  • Posted by hollie
  • 13 April 2011

So...we did it!

A few months ago my friend Naomi and i decided that even though we weren't runners and had very little interest in exercise, we'd run a half marathon in 2011.

After a shambolic few months of very little training (but plenty of pre-run carb-eating) the day finally came around on Sunday. We'd travelled all the way up to Edinburgh to stay with a friend a few days before so were feeling fresh... but terrified, the furthest distance we'd run together was about 6 miles and i think it was finally dawning on us just how far the race was going to be.

We aren't totally unfit ladies, but knowing our limits we decided sensibly to place ourselves in the 2:30 - 2:45 time pen at the start, laughing at the fact our legs were aching a little bit from the walk to the Meadowbank stadium that morning.

It was a really hot sunny day and it later turns out that the course was actually too long, but we did it in the none-too-shabby time of 2 hrs 19 minutes (that also includes a quick toilet pit stop too!)

A few days ago i wrote a blog about the race, and Tim from the Mothership kindly offered us the use of the Kinetic app to track our race stats...so here are my screenshots! (the massive blue nosedive at about mile 3 would be the pit stop!)

A big thank you to anybody who lined the course to clap and shout encouragement, (it really did help immensely)

We weren't aiming to break any records or anything, we just aimed to finish the race together and in one piece...so on that note I'm pretty proud of us.

The ugly scenes of undignified chocolate bar eating at the finish line probably wasn't a pretty sight, or anything to be proud of -  but it had never tasted so sweet!

Koja earth lovers

  • Posted by hollie
  • 5 April 2011

I've just come across this video on the Creative Review blog, it's lovely.

Filmmaking duo Koja made this hand-made 3D stop motion film from recycled materials for the Body Shop, showing how small gestures can help take care of nature.

The Body Shop - Earth Lovers from Koja on Vimeo.

an important message..and also, who doesn't like to watch little stop motion bunnies on a rainy grey day like this?

Film for The Body Shop - Earth Lovers
Directed, Art Directed & animated by Koja WeLikeToPlay.com
Light: Mirko Beutler
Music by CA Smith

It just got real...

  • Posted by hollie
  • 29 March 2011

This arrived in the post yesterday -

What started out as a bit of a 'yeah-we-can-do-that-why-the-hell-not' challenge between myself and my friend Naomi has all of a sudden become very, very real!

Neither of us are experienced runners, and both are as useless as each other when it comes to things like organising a disciplined training schedule, so in true 'hollie & naomi style' ......we haven't really been training.

But last night we went on a 'just over' six mile run, (...not even half of a half marathon!) Starting out in Cardigan, through the marshlands and past the Fforest camp and back again, the evening sun and constant nattering gossip made it a bit less painful, as did the beautiful view.

Energy levels and enthusiasm started to dip pretty early on though if I'm honest, and although hearing my phone shouting out the 'mile' markers helped massively,  we both agreed that we needed some advice from experienced runners - Ruben has suggested nibbling on jelly babies every few miles, which i do like the sound of...but anything that will help us and stop us being picked up by the stragglers bus will be most welcome!

If you're running it yourself then I'll see you there.

...I'll be the one that's dressed head to toe in howies merino huffing and puffing my way around the course......or more likely the one dressed head to toe in howies merino that's stopping off at a burger van about 4 miles into it.


  • Posted by hollie
  • 22 March 2011

We've just had an email from Mr Nick Radford, one of our team surfers (look, there's him below) letting us know that he has an album out today on Freestyle records, and as seen on the lovely looking flyer penned by his very own hands below, he's having a launch party at The Alleycat on Denmark St, London, on the 15th April (plus another on 17th April at Miss Peapods in Penryn, Cornwall) - so pop along to say hello if you're in the area!

To see more of Nick's lovely, lovely work (including some work you might recognise from past howies tees) then click here

One talented guy eh.

Valparaiso Cerro Abajo

  • Posted by hollie
  • 10 March 2011

Just had this neat little vid sent in by one of our customers of the Chilean Valparaiso Cerro Abajo (VCA) Downhill race (...Cheers Simon!)

Now, my knowledge on mental downhill bike races is, well...a bit limited to say the least, so apologies if you've already watched this one - but hey, even if you've seen it before i think you'll agree that it's definitely worth a second watch anyway!


Most days I pretty much struggle to cycle in a straight line.

Flash! ah aahhhh

  • Posted by hollie
  • 14 February 2011


Dear iPhone, iPad and iPod users,
Say goodbye to the annoying ‘missing image’ jigsaw pieces.

As of today, our website is going Flash-free (about time too).

From now on we will be using some clever HTML 5 (whatever that is!?)
to do all the animating stuff. This means you should now be able to view
our website in it’s full splendor and with no silly missing graphic problems.

Steve Jobs will be relieved.


on the fence

  • Posted by hollie
  • 11 February 2011


Just seen an interesting retweet by @LATimesPhotos over an article debating whether iPhone apps like hipstamatic 'et all' should really be a respected form of  photography/photojournalism after a shot taken on a phone won third place in the international pictures of the year competition

"A GRUNT'S LIFE" by New York Times photographer Damon Winter.

So where do you stand?

is it camera snobbery, or is it a justified argument?

After all, i guess alot of us use editing software to tweek and crop the original shot from time to time, no....?

As a relevant newcomer to photography it seems as if I’ve gone straight into the "glitzy digital ages" of Dslrs and photoshop,  so I’m not sure i can really even comment, as I’ve never stood in a dark room for hours on end, developing rolls of film that might turn out ace or might be a total miss.

I suppose i am kind of on the fence with this one though - I’ve had to work hard to learn about ISO & f stop numbers and all that jargon so i can understand how my dslr camera works... but then i also have that dreaded app on my phone that's a piece of piss to just point and shoot to get an interesting image.

And anyway, i actually quite like the image above - the green tint gives it a nice 'toy soldier' kinda feel.

So, in a Jerry Springer's 'final thought' moment i guess that anyone can take a photograph (be it on an iPhone, dslr camera, lomo, polaroid, box brownie etc etc....) but if the outcome is a good, interesting image that tells a story then does it reeeeally matter?

ahh the inner ramblings of my brain.

eye candy

  • Posted by hollie
  • 2 February 2011


I like to treat my eyes every now and then.

Admittedly there is a lot for them to look at outside in the fresh air, but sometimes it’s nice to have a wander online too.

Where do you go for some interest-based inspiration? Let’s do a blog exchange.

Here’s a list of some of my bookmarked pages - mostly odd, crafty, culinary, photography-based junkaholic blogs… but I guess that sums me up really!

  • Domestic Sluttery - the name might prove to be a bit of a let down for some, but it’s packed with recipes and all things pretty!
  • Etsy & Folksy - both in the same vein really, a place to buy and sell handmade bits and pieces.
  • Tales of a junkaholic - the blog of a self-confessed ‘junk collector’, also she has a cat called Plimsoll. Which alone makes her worth following.
  • Tartlette - Food + beautiful photography = beautiful photographs of food, naturally!
  • My Modern Met - not really much to say, just a lot of good photographs.
  • 500 photographers – Ruben introduced me to this a few months ago, 5 new photographers featured per week.
  • gemma Correll's diaries - perfectly charming and unique daily diaries from one of my favourite illustrators
  • Photojojo - cool little photo projects and handy tips for those days when you need a bit of photographic inspiration.
  • Rob Ryan – no real reason, basically just one of my favourite ways to treat the eyes!
  • The Big picture - i blogged this one a few days ago. The news from around the world told in photographs...ranging from the sometimes gritty and political images of war, to the Tennassee dog grooming festival...(equally as disturbing, but in a different way)

so there are mine, now give me yours.

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