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Author Archives: ruben

Kelvin Batey

  • Posted by ruben
  • 20 September 2010


Tom usually does the BMX team stuff, but since he's away this week I thought someone should mention that howies BMX'er Kelvin Batey just won the British BMX Championships.

Great stuff, Kelvin. Read more here.

(No) T-Shirt of the Week

  • Posted by ruben
  • 9 September 2010

Sadly, there will not be a new t-shirt of the week design this week.

Demand for t-shirts throughout summer has been high, and we're running very low on blanks for the printshop to print on.

The good news, though, is that we have a whole load of new t-shirt stock winging it's way to us as I type.

New colours. In all sizes. Men's, Women's and Kid's.

We should have them down in the warehouse toward the end of next week.

Watch this space.
Or this space.
Or even this space, if you have some free time and like HTML5.

Washed In Surf

  • Posted by ruben
  • 9 September 2010

For years we’ve searched for a way of offering different shades of our organic denim – our customers ask for lighter washes all the time (I guess there are only so many pairs of dark indigo jeans a wardrobe can take).

The truth is, we always struggled to find a process that didn't involve silly stuff like chemicals, bleach or enzyme washes, or blasting them with sand to lighten the colour – as well as being harmful, these methods can often weaken the fabric. Though these may be the industry standard way of doing things, it's just not our way of doing things.

Then we discovered a new technique, involving nothing more than washing the denim in pure deep sea salt.

During this process, seawater from a depth of around 350 meters is pumped from Cape Muroto in Japan. From that fresh, bacteria-free water, the equally pure sea salt is extracted and used to wash the jeans. It's those coarse microscopic granules that perform the magic here, gently agitating the fabric and slowly removing some of the indigo dye.

This wash gives the denim a lighter colour and the jeans a softer, slightly worn feel, without affecting the strength of the fabric... Naturally. Now that's more like our way of doing things.

See the jeans here - Men's or Women's

Life Cycles

  • Posted by ruben
  • 8 September 2010


This is not a bike film, it's a film about a bike.

Found this nice little trailer via @robwelsh - Find out more about the film here.

Done the run

  • Posted by ruben
  • 5 September 2010

Here's me, having just finished the 2010 Bristol Half Marathon.

It was my first running race, and it was tough.

I made a few outlandish statements about running it sub 1h 30, and for a few miles it felt like that actually might be do-able. Even at the half way point where the clock read 48 minutes I was hopeful of making it in the 30s. But as the minutes passed and my mile times started to drop off, I began realise that running that fast for that long was harder than I'd thought it would be. Even though it was flatter then any of my training routes and the weather was perfect. Cool, a little drizzly and calm.

There were a few moments in the closing stages where I thought I might not be able to finish, or I might have to start walking. But I stubbornly kept myself going and crossed the line running. It was a mass start with chip timing, so I had to work out my time from my watch, and I thought I'd done enough to hit 1.40 but the official chip time online reads 1.44.02.

I'm a little disappointed I didn't get under 1.40, as I was pretty sure I'd manage that, but after having finished my first race without stopping, or walking I'm still pretty happy about everything.

And I know I can go faster next time!

T-Shirt of the Week – No Gears

  • Posted by ruben
  • 2 September 2010

No Gears T-shirt of the week

This Weeks T-Shirt of the Week is 'No Gears' by No Gears Bristol

No Gears is a group of like-minded cyclists who live and ride in Bristol.

From premiering some of the best cycle films in the world, to curating bike-based
art shows, they have a love for anything with two wheels.

No Gears designed this t-shirt to commemorate the 2010 Bristol Bike Week.

Click Here for the Men's
Click Here for the Women's


  • Posted by ruben
  • 1 September 2010

I've been running since last year.

Well, I  say 'running' ... I mean going out with a specific route in mind, and aiming for a speed at least a couple of times a month, usually a couple of times a week.

This weekend I will be running in my first organised race, the Bristol Half Marathon.

With 4 days to go, it's playing on my mind, I can't stop thinking about it.

Have I done enough training? (probably not.)
Can I pace myself for the first half? (maybe...)
Will I be able to finish? (yeeeah.)
Will I be fast? (Don't be stupid.)

I'm aiming to finish in under 1 hour 40. With my own absurd target being 1 hour 30.

I figure there are three key points that will help me in the race as opposed to training on my own.

1 - Bristol is flat. A lot flatter than Pembrokeshire.
2 - There will be well organised and regular drink stops. I often dehydrate half way through my run and finish with a headache.
3 - I will be running in a pack and will be able to tune out easier once I find someone to pace myself with.

The nervous energy is building in my legs.

It can't start soon enough.

Cardigan Street Racing

  • Posted by ruben
  • 31 August 2010

On bank holiday Sunday, little old Cardigan hosted it's first ever Criterium bike race.

While the pros rolled up with their swish carbon bikes & shaved legs and set up their turbo trainers along the sides of the back roads, the focus of the day for us was the traders race. A 15 minutes +2 lap race, open to any local business people, shopkeepers, delivery drivers, barkeepers and the like.

Ade and I joined Jon Heslop of the Do Lectures on the motleyest of motley start lines.

Ade and Jon were sporting fixed wheels, I was on a borrowed road bike with gears and a freewheel. Also in the mix were a few classic town bikes, a couple of more serious looking racing frames and at least one 26" MTB'er.

The flag fell and off we went. A leading pack quickly took charge of the race and built a lead over the rest of the field, with Ade and I trading places in our own race behind them.

I kept in touch until the final lap, when he made his break and my tired legs capitulated.

The real hero of the day was Josh, though. Who shot off with the lead pack and went on to win the race (but only by a whisker) on the carbon Look he borrowed from the bike shop, wearing jeans with a pair of flat pedals and a 15mm spanner in his back pocket to swap them back onto his BMX for the ride home.

Many thanks to Carl, Tom and the rest of Velo Teifi who laid on a great event. We hope to take part in many more Cardigan Street races in years to come.

T-Shirt of the Week

  • Posted by ruben
  • 26 August 2010

This week's T-shirt of the Week is 'Multitasker'

Modern life has its demands.
So much to do, so little time.
Work, play, family, money and updating your Facebook page.
That's why modern man (but primarily woman)
has become so good at juggling.
It seems it's now the only way we can function.
Just don't drop the ball.

Click Here for the Men's
Click Here for the Women's

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