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Author Archives: ruben

So Much For That!

  • Posted by ruben
  • 27 May 2009


When I blogged last night I mentioned that I hoped the weather would hold.

Unfortunately it quite clearly hasn't and a few people in the office are now blaming me for the rain.

Ah well. I'm just hoping my socks dry out a bit before I get back on the bike tonight!


The Ride

  • Posted by ruben
  • 27 May 2009


The guys over at The Ride just gave us the word that issue 1 has just gone up on their site as a free download.

Go and check it out here.

And remember, we still have the very desierable printed copies of issue 2 available for sale here.

archive t-shirt of the week

  • Posted by ruben
  • 27 May 2009

We've done a lot of t-shirts in our time. How many, I couldn't tell you for sure, I've never actually counted them all, but it's hundreds.

They've won some awards, they've been in movies, music vids and magazines-a-plenty. So we thought it would be a good idea to bring back a few of those old classics from the back catalogue.

As of today then, we will be printing an 'Archive T-shirt of the Week' every Tuesday. Just like our regular T-shirt of the Week, the designs will only be available for one week, so best be quick if you want one.

To kick things off, here's one of our all-time faves 'Few Control the Masses'. This one is from way back in 2001. Oh how time flies. Designed by Simon Day.

Funny (or not) how it's as topical now as it was back then.



The Best Part of My Day

  • Posted by ruben
  • 26 May 2009


even though i love working at howies, the best part of my day is usually the ride home.

especially on days like today when the sun is out, but the air is cool enough so you don't start sweating straight away.

and the swallows are daring each other to fly closer and closer in front of your wheels

and the banks along the roads are growing out with cow parsley, red campion, willow herb and buttercups.

the only down side are the flies that sometimes smack you in the face.

it was so nice this evening that i took a long, long route home. 15 miles rather than the usual 7.

hoping the weather holds for more long rides home



Flow, Hay On Wye

  • Posted by ruben
  • 21 May 2009


If you're in Hay On Wye for the Hay Festival, you might want to check out a little shop called Flow...

The stock some of our clothes, and it's a great place to get your hands on our clothes if you're too far away to get to Bristol or Carnaby.

Flow is at 30 Castle Street, Hay On Wye, HR5 3DF

Check out these photos of the shop -




Home-made messenger

  • Posted by ruben
  • 20 May 2009


Check out this email we just got from Sara, it's genius!

Not really sure what I hope to achieve here, but I had fun making this
last night and someone suggested I should send it to you :)

IKEA Messenger Bag:

Apart from IKEA bag, it is also made of a couple of buckled straps
from a bike rack, an old inner tube (for the rubber on the base of the
bag and the piping around the opening) and reflective strips from an
old hi-viz jacket.


new polos

  • Posted by ruben
  • 15 May 2009

Check out our new 'Tide's Out' organic cotton polos!

They were originally meant to come out this Autumn, but we've moved them forward.




We'll post some more photos soon.

T-shirt of the week

  • Posted by ruben
  • 15 May 2009

This week's t-shirt of the week is 'Racer'.

Racing from lamp post to lamp post on any old tredder in your work clothes has to be one of the greatest expressions of our sometimes repressed competitive nature.

The on-the-way-to-work breathless sprint and the on-the-way-home-from-work grand prix that take place worldwide daily are our god given right.

Long may our poorly performed imitations of our favourite cycling heroes sprinting finesse continue.

Riders ready, pedals ready. Go, go, go.

Available on peppermint for women and heather for men.


Customer Photos

  • Posted by ruben
  • 14 May 2009

I've had a couple of cool customer photos come in over the last few days...

Check this shot from Dave Turner out...


Hi guys!

I have been a customer of howies for many years, since 1999 when I bought my first T at the Birmingham Show!

I was going through your site this evening having just got back from an Epic bike trip across Australia unsupported through 2,600km of outback and I couldn't believe it when I saw your My Space t-shirt, I took this shot two weeks ago on the legendary Birdsville Track and I just had to send it to you!  Spot the similarity?

I love this shot, it has everything, the bikes, the Southern Cross stars above, the tent and the promise of a hot meal after a hard days riding in the outback.  My site is www.mushypea.net and I have a blog if interested, just click on blog!  There has always been a link to howies for as long as I've had my site - since 1999!

Take care and loving your work!


And here's another shot from Tim Freeman who just got back from his honeymoon in Patagonia -


And just one more... From Laura and friends, taken on a mountain biking trip near Watendlath, Borrowdale -


Thanks, guys!

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