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Author Archives: ruben


  • Posted by ruben
  • 9 March 2009

We have just received a shipment of the punked striped merino!

Check out the new scarves:

We also have more stock of the punked neckwarmers I posted about earlier in the month!

Get yours now, these sell like hot cakes!

Merino Neckwarmers

  • Posted by ruben
  • 27 February 2009

A long time ago, David, one of our customers wrote to us asking if we could produce a merino wool neckwarmer that he could use when snowboarding.

A while later, we made such a thing - the merino punked neckwarmer.

When David saw this, he wrote in again to let us know how happy he was to see the new product, and we sent him a free one as a thank you for the idea

(even though we were already planning to do it anyway... honest!)

Now, after taking the neckwarmer for a test run, David has sent in his thoughts:

"Hi Ade,

At last I've got round to sending you some pictures of my wonderful merino Punked neckwarmer that you kindly supplied.

I first realized that I needed a merino neck warm while sitting on a chair lift in the French Alps. I had freezing snow blowing into my face and down my neck, yet I did have on a polyester neck warmer!

The problem was that I couldn't do my jacket up all the way due to the thickness of the polyester neck warmer, it wouldn't fit under my helmet comfortably nor could it be secured in place with my goggles.

What I needed was a fine neck warmer that would resolve these issues, that could be comfortably warn under my snowboarding jacket and still do the zip up all the way. It would fit under my helmet and still be comfortable and most importantly I could secure the neck warmer over my nose with my goggles. Resulting in my face and neck been completely protected from snowy frozen the elements, especially when sitting on a long slow chair lift.

Your Punked neckwarmer fits the bill perfectly.

1. Fine enough to wear under a jacket
2. Not bulky
3. Fits under Helmet
4. Fits under goggles
5. You can breathe through it.
6. Single layered
7. Long enough to be double layered
8. Keeps you warm
9. Doesn't over heat
10. Looks good

The Punked neckwarmer is very comfortable, when I used to wear the polyester neckwarmer I couldn't wait to take it of whenever I stopped for a hot chocolate or a beer at the end of the day. The merino neckwarmer is so comfortable you don't even realize you have it on.

Thank you howies for another great merino product.

David Harley"

Thanks, David! We're happy you liked it.

Get your neckwarmer here. And if you have an idea for a product you'd like to see, don't hesitate to send it in to us!

It's Still Cold

  • Posted by ruben
  • 20 February 2009

Our 'It's Still Cold' sale has been going well, and we've sold out of pretty much all the warm winter gear we had left

But even though it's sunny out, there's still a chill in the air and some warm layers certainly don't go amiss when getting ready for a day in the great outdoors.

So we went and had a good look around in our back warehouse and managed to find a few more things we can put into the sale.

There are some BFJ's

Merino vests

and some hats and scarves as well

All at great prices...

There's some other nice stuff as well, so head over the the mens and womens sections and check it out.

I have a feeling it wont last long!

A Cake For Every Day

  • Posted by ruben
  • 19 February 2009



One of our lovely customers, Soraya Smithson just rang to place an order with us (we like it when people do this).

She happened to mention that she liked the Tea Appreciation Society feature in our Spring catalogue, and she thought we might like her own website as well. A Cake For Every Day

The 'A Cake for Every Day' project celebrates the tradition of marking dates, events and seasons with a succession of bakery produce. The project is led by artist Soraya Smithson working in partnership with Askers, a small independent bakery in Stamford, Lincolnshire.From Tuesday 24th February to Monday 13th April 2009 the 'Daily' cake will be made by the bakery, labelled and displayed centre stage in the window of Askers shop.

'A Cake for Every Day' invites participation via an everyday ritual - simply going to the bakery makes you part of the project.

It looks great, and I love the idea!

Check out the interactive book here.

Lucky Dip Winner

  • Posted by ruben
  • 18 February 2009



The Lucky Dip competition is over and Jon, our resident internet genius, has used a process of (very) random selection to pick the winner from the 10,806 entries.

*drum roll*

Congratulations to Mr Gary Marsden, who was lucky number 4,087 and won the £500 gift voucher!

We hope you find plenty of stuff you like in the new Spring range, Gary! The voucher will be with you this evening.


  • Posted by ruben
  • 18 February 2009

I have a new fixie! I took it home last week to do some minor tinkering with it, and it ended up getting left in a corner, ignored and unridden.

So today, I decided I would ride it into work.

I left loads of time for the ride, because I was expecting hell up some of the hills and I've never ridden a fixed gear that far before... but in the end I didn't need most of the time I left and I got into work about 15 minutes early!

The hills were surprisingly easy going, and the fixed wheel experience was definitely something new. I learnt a lot about how I usually ride.

Like how I usually free-wheel when looking over my shoulder for approaching cars. I probably wont be doing that again after what almost happened this morning.

(but I got in safe and I didn't have to put my foot down or walk it once.)

snow snow snow

  • Posted by ruben
  • 3 February 2009



I woke up this morning to the most snow I have ever seen in Pembrokeshire. 

There's a good 5 inches over most of the ground, and the snow is sticking to the trees as well--

It all looks lovely, but it means we can't get out. At all.

Walking up our drive is tricky now, and even the land rover isn't going anywhere!

My brother is resorting to alternative forms of transport--

And, amazingly, it's still snowing hard!!

I've heard that most of the office can't get in, and Ed isn't going to be able to open the Cardigan shop today. 

Don't worry though, normal service will resume as soon as the weather permits!

snow in scotland

  • Posted by ruben
  • 27 January 2009


A nice picture one of our customers sent in...

'I was at Glentress on my bike today, sunny clear day, snow, and some great views.'


  • Posted by ruben
  • 23 January 2009

Objectified is an upcoming documentary about industrial design, directed by Gary Hustwit (who also did the Helvetica film).

It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability. It’s about our relationship to mass-produced objects and, by extension, the people who design them.


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