Our clever website thinks you're visiting from United States To shop in your local currency, click here. Close

Author Archives: ruben

It’s in 9 days…

  • Posted by ruben
  • 6 January 2011

Strathpuffer, the toughest 24 hour race in the UK, is in 9 days.

One of our team is currently out of action with a flu thing.

It's snowing over the course. The permafrost is thick.

Reports say we can expect more snow, more ice, more wind, more sub-zero.

Maybe even some freezing rain and sleet during the night of the race.

We've made sure that a teapot is on our kit list.

I'm taking a hot water bottle for the bottom of my sleeping bag.

Jekyll & Hyde

  • Posted by ruben
  • 4 January 2011

My alarm went off at 7am. Not that early to some, maybe, but I just roll over and hit the off button. Back to dreaming.

I knew this would happen. I knew it last night when I set the alarm. So a minute later, another alarm.

At this point, I'm split in two. I want to run, but I want to sleep.

'Just 20 minutes more' says Hyde.

'Anyone can sleep' mocks Jekyll.

Jekyll wins this one and before Hyde knows it, I'm up. Shoes on, headphones in and running.

It's colder than I was expecting. I'm not dressed for sub zero. Beautiful morning, though.

'10 minutes and you'll get warmer' Jekyll tells me.

'Go back, this is madness' Hyde complains.

I run to the iPod on shuffle. It's serving up Seven Nation Army by the White Stripes. This works.

It's too cold to run slow, so I run fast. 10 minutes later I'm warm.

My lap takes me past 2 short-cut turnings, and as I pass the first I suffer another personality split.

'Why not take the short route?'

'Anyone can take the short route'

Jekyll wins again and I run on, warming up every minute.

Reaching the top of a hill and looking out to see the ocean spanning more than 180 degrees of the morning horizon, Hyde finally gives up and leaves me on my own.

By the 10k mark I feel like I could run all day, and that seems like a good place to stop.

Here's to Jekyll and many more morning runs in 2011.

Sale in Cardigan Shop

  • Posted by ruben
  • 23 December 2010

The shop down by the river here in Cardigan is looking good right now.

We have a really great range of winter gear, including plenty of warm layers which are perfect for the Arctic conditions currently gripping the UK.

We're getting ready to close for Christmas, but we will be back on Monday next week and we'll be in Big Winter Sale mode, with many great bargains to be had.

As usual, the earliest birds will be sure to catch the juiciest worms so get down here if you have your eye on something.

Here are our opening times for Christmas and the New Year -

Friday 24th Dec – 11am – 4pm
Christmas Day – Closed
Boxing Day – Closed
Monday 27th Dec – 11am – 4pm
Tuesday 28th Dec - 10am – 5pm
Wednesday 29th Dec – 10am – 5pm
Thursday 30th Dec – 10am – 5pm
Friday 31st Dec – 10am – 4pm
New Year’s Day – Closed
Sunday 2nd Jan - 11am – 4pm
Monday 3rd Jan – 10am – 5pm
Tuesday 4th Jan – 10am – 4pm
Wednesday 5th Jan – Closed for stock take.

Then back to normal.
Click here for a map to the store.

Be Prepared

  • Posted by ruben
  • 22 December 2010

This is the view out of our office window last night.

My thermometer read -9.5°C this morning.

The snow and ice show no signs of going anywhere.

With a 24 hour race in three weeks, in the North of Scotland,
Hicksy and I have decided to get prepared for the worst.

Here's today's delivery -

Bring it on.

Christmas. We’re (almost) calling it.

  • Posted by ruben
  • 20 December 2010

So the last weekend before Christmas has come and gone, but the snow has just come. And it shows no signs of going any time soon.

At howies, we are busy packing up all the orders that came in over the weekend and they will be sent down to the hub in Swansea this evening. From there, things are in the hands of the delivery network but we hope that you will all get your parcels by Christmas.

But from today we can't be sure that any more deliveries will get to you in time for Christmas, so please don't place any orders if you need your stuff for the big day. From tomorrow, we will not be shipping any more parcels until the middle of next week.

We'll be here until Friday, so if you have any worries about the whereabouts of an order, please drop us a line on 01239 614 122 and we'll be happy to help you.

If you still need some bits and pieces for your Christmas list, why not pop down to your nearest high street and shop local. The howies stores in Cardigan and London will be open up until Christmas Eve.

In other news, it's apparently a bad time to be a BBC reporter - as they have all been put outside in front of the most impressive bits of snowy chaos and not been allowed to come indoors all weekend. Because as we all know, when there's an unusual amount of snow, it's very important to film a cold person talking about it for hours. One guy seemed to be wearing another extra jacket every time I checked the news. Lets hope the weather clears a bit in time for Christmas so they can all get home and spend some time in front of a fire.

Snow - Work = Play

  • Posted by ruben
  • 17 December 2010

Guide to snow

1cm - Can still get to work. Unsatisfying.

5cm - Schools closed, people start walking
like the marionettes from Thunderbirds.

10cm - Wear walking boots to work.
Snowmen appear on lawns.

15cm - Bike wheels collect ice and snow.
Braking gets interesting. Kettle works overtime.

20cm - Get your snowboard out and build the
biggest jump you can in the local park.

25cm - Head for the hills.

There are a few empty seats in the office today. The snow is coming back.

If you place an order over the weekend, we will get your parcel over the mountain to the
outside world on Monday and it should be with you by Christmas, depending on the snow.

Don't forget the 50 things under £50 offer, which is full of great last minute gift ideas.

See the Men's here
See the Women's here

Just to let you know, we're running low on a lot of sizes already so if
there's something you like, order now before it sells out.


  • Posted by ruben
  • 13 December 2010


We have been @howiescardigan on twitter for as long as we've been tweeting.

It was a long name for a site that values short.

It meant people sending us messages had to use 16 of their 140 characters just to write our name.

I'm happy to announce that from today, you will have an extra 8 characters to play with, as we are now simply @howies

Huge thanks to Bill (@billbdesign) who very kindly let us use his old account.

Use those extra 8 characters wisely.

Scotland delivery times

  • Posted by ruben
  • 13 December 2010

Hello Scottish friends,

Because of impending snow, Royal Mail and Parcel force have only
given us a small time frame in which we can guarantee delivery of
orders to certain parts of Scotland in time for Christmas.

If you live in Scotland and need your package before the big day, you
will need to place your order before 12pm on Thursday 16th December
in order for us to guarantee it gets there in time.

Until then, please quote the code: SCOTS on the website checkout or
over the phone and we will give you free postage and make sure your order gets priority.

The postcode areas where we can guarantee delivery start with the letters:
KA, ML, EH, G, KY, FK, PA, DD, PH and AB

Unfortunately we can't guarantee pre-Christmas deliveries to the following
postcode areas: IV, KW, ZE and HS (Highlands and Islands), but we will
make sure your stuff gets to you eventually.

So, batten down the hatches folks and stay warm!

Checked shirt analysis

  • Posted by ruben
  • 9 December 2010

A short while back, Dan C and Dan B from Applied Web Analytics came down to Cardigan Bay to talk web stats.

Here we see myself, Nathan and Ade getting our heads around some dimensions and metrics during AWA's flash card game.

You don't need to wear a checked shirt to understand the internet, but we find that it helps.

Items 55 to 63 of 352 total

per page
  1. 1
  2. ...
  3. 5
  4. 6
  5. 7
  6. 8
  7. 9
  8. ...
  9. 40