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The Cyclotrope

  • Posted by aron
  • 21 March 2011

A fantastic bike inspired animation by Tim Wheatley

The Cyclotrope from tim Wheatley on Vimeo.

via @themonsterist

Byebye Hicks

  • Posted by ruben
  • 17 March 2011

David 'Hicksy' Hicks leaves howies today, heading back up to his home in Bonnie Scotland.

He has been our logistics and shipping guy for the last three years (and token Scotsman). I will personally miss having him as my workmate, housemate & teammate, although my productivity levels will probably go through the roof now that I don't have anyone to talk about bikes and stuff with.

Here's a goodbye from Hicks himself:

Cya David, Cardigan Bay will miss you.

(PS. As you are moving to one of the UK's best mountain biking areas, you better get a comfy sofa. I will be visiting).

Have your spray...

the Epic Trousers are flying off the shelves at the moment and to help them fly even faster we've set up a little instore demonstration for everyone to try out. the trousers are perfect for those spring showers, when you want to keep dry and look smart, cycle to the pub, walk the dog or even go for a quick jog around the block. they also come with the added bonus of a reflective strip on the right hand side which you can have on display to keep you safe and sound whilst you're out after hours.

here's some more info to wet your appetites...

Epic Ed's - http://www.howies.co.uk/product.php/3809/0/

Outsider - http://www.howies.co.uk/product.php/3811/132/

Epic Chino - http://www.howies.co.uk/product.php/3811/132/

and if that wasn't good enough, the Outsider trousers currently have a £10 discount for the next couple of days.

I wish…

  • Posted by ruben
  • 14 March 2011

... I had this kind of forest to play in.

Another incredible Larock video.

Beautiful riding. Unreasonably amazing trails.

Valparaiso Cerro Abajo

  • Posted by hollie
  • 10 March 2011

Just had this neat little vid sent in by one of our customers of the Chilean Valparaiso Cerro Abajo (VCA) Downhill race (...Cheers Simon!)

Now, my knowledge on mental downhill bike races is, well...a bit limited to say the least, so apologies if you've already watched this one - but hey, even if you've seen it before i think you'll agree that it's definitely worth a second watch anyway!


Most days I pretty much struggle to cycle in a straight line.

It’s all about the bike

  • Posted by ade
  • 7 March 2011

I got into work this morning and the cold from hell had just hit rock bottom.  Couldn't think, couldn't hear properly, nose bleeds!

Checked the calendar and Rob Penn who built his ultimate bike on TV was due to to the office today at 2pm.  He came over with Natalie from Penguin books who are his publishers.

Rob is working hard to spread the bike message and we have been chatting about doing something together for a few weeks, so he came over to visit to meet Pete in creative and work on the message.

I felt sorry for the non bikers in the room as we relayed stories of epic moonlit rides, back roads and scratched bikes.

But we did get some work done and with Rob coughing a few time I remembered to offer them tea 20 minutes after they had arrived.

We chatted over a ton of stuff and over the next few weeks we will let you know what we are doing.

Gonna have to get some miles cranked before I ride with this man.

Boiiinnnngg, spring is here, so we've brought back our T-shirt of the Month feature.
This one is called 'Rest Less'.

Fight that need to pullover. Ignore the temptation of a cup of tea and some cake. No time for energy bars or isotonic what-nots. Got to keep on.

Some days the only thing you eat are the miles.

Rest Less - Men's Rest Less - Men's Rest Less - Women's Rest Less - Women's

Florence’s Finest

  • Posted by aron
  • 3 March 2011

howies team rider Dan Yeomans is also an artist (and a pretty fine one at that). In true Mr Yeomans style, he has excelled once again by receiving an invitation to Florence Academy of Art - arguably the most prestigious art school in Europe.

So this is where you come in. To help fund his studies Dan is offering anyone interested the opportunity to order a painting in advance. Once his studies are complete he will then paint you a portrait as agreed.

For more information please have a look at his donation page here and watch his video. Dan's painting skills are exceptional, he even did a portrait for our Lou.

For more of Dan's work, visit his site here.


It's the little things

  • Posted by howies
  • 23 February 2011

So things have been a little slow for me this year in regards to fitness, usually I have rowing to focus on in May but not this year, I've decided to do what I want, when I want, whether it's biking, surfing, swimming or running. This is a lot different to having a schedule, and I like it, it's all the little things.

I have been out on my bike almost every weekend since the Christmas holidays for a "bike ride", I'm not training or trying to loose weight or aiming to get mega fit, I just want to go out, feel the air in my lungs, the wind rushing past me as I go down hill, admire the veiw, spend time with my friends, and feel great afterwards.

I like to go to some of my favorite spots near where I live, up past the farm all the way to the top, checkout the view of Goodwick and Fishguard harbour all the way up to Cardigan, carry on down the hill to the other side overlooking the lighthouse and  a massive expanse of sea, along to a famous comedians house. Then take a sneaky right turn to an amazing lookout point to more sea, a different angle this time looking down to St Davids head, and Ramsey Island and finally off to a little village near the woolen mill and back to our house for tea, cake and curling up in front of the fire.

We have been out with sheet ice on the roads (fun on a road bike) northerly winds, the usual grey drizzle and really warm sunshine, now shoots are popping up everywhere and there a new-born lambs hoping around, it's nice to notice the changes from the bike instead of the car, and the evenings are getting lighter so soon there will be evening rides too.

I have also been working on the bike, well, testing kit out thinking what's good, what's bad, what could be better, what ingenius piece of kit doesn't exist yet, and recently have had some of my comfortable rides ever (shh all in development I'm afraid) but it makes such a difference to be comfy.

So all these things are little, I'm not training for anything I'm just going out for a "bike ride".

Life is complicated, sport is simple

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