Farmer Friendly Jeans

  • Posted by alex
  • 6 September 2013
This denim is completely new for howies this season. But as you know, to push things forward in life, you’ve always got to keep moving...

This is our new hemp selvedge jean, The Hobo.

Hemp is renowned for being one of the most environmentally friendly and versatile crops around. It also makes a mean pair of jeans.

That's because hemp crops are sustainable and require no irrigation. So a jean like the Hobo, made from 40% hemp and 60% cotton, can save up to 2,400 litres of water when compared to a regular 100% cotton jean. That’s enough to give one person clean drinking water for two years. Gulp. In addition, hemp uses no pesticides or herbicides to grow as it is naturally antibacterial, which is great for you, the farmer and the field.

They’ve got a look we love too. The tiny white flecks of hemp fibre within the denim help give them a unique 'slubby' appearance. And adding to their natural feel, our Hobo jean has been coloured using indigo dye, which will give you a bit of the old ‘blue hands’ at first, but will age beautifully to give you a jean unlike anyone else’s.

This denim is completely new for howies this season. But as you know, to push things forward in life, you’ve always got to keep moving...

Just like a hobo.

Shop Men's Hobo Hemp Selvedge Jeans >



howies Mens Hemp Selvedge Jeans

howies Mens Hemp Selvedge Jeans

howies Hemp Selvedge Denim Jeans

Brilliant + Great = Perfect

  • Posted by alex
  • 9 August 2013

Our women’s Stretcher jean. Made using a brand new 'powerstretch' denim.

Powerstretch denim is the perfect mix of 75% cotton, with 22% polyester and 3% elastane, made by a brilliant denim mill in Portugal.

It took them years of trial and error, energy and effort to find the right mix. But by using the best ingredients from the start, they’ve managed to cook up a great denim.

The lightweight cotton makes them soft and comfortable and easy to wear. The polyester makes them tough and durable. And the elastane makes them stretch and move, fitting your body perfectly along the way.

It’s that quality of ingredients, as well as the time and energy and skill they’ve put into manufacturing that makes these Stretchers just about the comfiest, most shape-flattering pair of women’s jean we’ve ever made.

Proof indeed that you only ever get out exactly what you put in. True of life of course, but also true of a pair of jeans.

Shop Women's Stretcher Jeans >



howies Powerstretch Stretcher jeans

howies Powerstretch Stretcher jeans

How To Become A Successful Artist

  • Posted by alex
  • 16 July 2013

A Microadventure on the Tube

  • Posted by alex
  • 13 June 2013
Adventure needn't be big, expensive or complicated. Adventure can be found right on your doorstep. In fact it's really easy and it's really fun.

A couple of weeks ago, our old friend Al came down to see us and take us out on some Microadventures. We headed out and spent 2 nights kipping in bivvy bags out in the wild. And now we want you to get out there too.

Adventure needn't be big, expensive, far away or complicated.

You could leave work, head to your local tyre shop, inflate a tractor inner tube and float down the river to cook dinner and sleep on the beach.

You don't need lots of kit either. You can use a survival bag instead of a bivvy, or use blankets if you don't have a sleeping bag. You could even eat a pub on the way so that you don't need a stove or cooking utensils.

Join In With The Summer Of Microadventure

On the night of June 21st (or around then if you can't make it) grab a friend, a colleague, or go on your own. Head for the countryside by bike, on foot, by train, canoe or however you like. Sleep out under the stars and have fun.

Whilst on your microadventure (or when you arrive home), post a photo or video of your adventure on the Microadventures Facebook page, or use the hashtag #microadventure on Twitter, Instagram or Vine.

The top 3 microadventures will win prizes too.

It's as simple as that.

A howies Microadventure on the tube - inflating tubes

A howies Microadventure on the tube - floating downstream

A howies Microadventure on the tube - arrived safe

A howies Microadventure on the tube - time to cook

A howies Microadventure on the tube - fire

A howies Microadventure on the tube - home for the night

Here are some inspirational Microadventure videos from some of you too, from last time we asked to you head out on a Microadventure.

Vai, vai, vai!

  • Posted by alex
  • 11 June 2013
The pace was so hard and fast that your lungs and throat burned when you came off from a set of laps and back to the tent.
We've just got back from a long weekend in Italy, racing bikes at the Castelli 24 hour criterium.

24 hours with Phil Collins*

“I would rather have a kidney removed with a plastic knife in a branch of KFC but we’ll sign up again for next year”

Every June in the foothills of the Dolomites the centre of Feltre is closed off for 24 hours of thundering thighs. The relay criterium event around a 1.8km circuit is organised by our old friends at Castelli and is about as much fun as you can have on a bike unless you own a tandem with the seats very close together.

100 teams of 8-12 riders take to the line with strategies that vary from “we’ve paid for a pro- rider so we are going to get our money’s worth” to “I’m sure the rest of the lads will be along in a minute, I’ll keep going until they get here”. For sheer guts I admire the tenacity of the latter.

The course goes up for longer than is entirely necessary, down for a disappointingly short time and has a long straight section that provides useful thinking time for composing an excuse should you decide to hand over early and a nearby canal if you just want to end it all. The lap finishes on a cobbled section sponsored by the local dentist.

Notable features apart from all the cycling stuff are the tannoy operators taste in music, which lurches from abysmal (Genesis) to please make it stop (Genesis), the chance to see a former world champion emerge from a putrid port-a-loo and the local Sprizzone which seems like an ideal pre-race drink. Like Italian footballers or Michael Douglas it goes down easily.

The combination of sleep deprivation, Sprizzone dehydration and trying to ride as fast as you can tests your mental strength so you WILL hate it for a bit but 5 minutes after it’s over you are booking the hotel for next year.

Great event. Fantastic people. Get some friends together and do it one year. You’ll never look back.

Thanks Castelli for a great event.

*As you can see from the picture Hazel’s bike is a Genesis.

Warming up nicely

Rooftop views and mountains

Assembling our bikes

Fuelling up

Practising the 2 Laps Signal

24hr Start / Finish Gate

Fatigue starting to show

Carbon fibre galore

Busted Cleats

Rain stops racing

Last year's event video.

howies in Privateer

  • Posted by alex
  • 21 May 2013
  • howies Privateer Subs Tee

Andy from Privateer mag came down to see us last month.

We talked about mountain bikes, Wales and howies; the full history, from start, through Timberland and on to independence again. All 14 pages of it.

So if you fancy a good read packed full of imagery to whet your riding appetite, pick up a copy.

If you subscribe, Privateer will even send you a copy of issue 15 (with the howies story in it) free, along with a Privateer tee, hand printed by Mike in our Printshop.

Simply head over to Privateer's website.

howies - Privateer issue 15

howies - Privateer issue 15

howies - Privateer issue 15

Spring Photoshoot Slideshow

  • Posted by alex
  • 13 May 2013

When we needed pictures of the new bike and run range in action, Hazel, Ade
and Alex booked into the Pwll Deri YHA in the untouched corner of Cardigan
Bay on Strumble Head.

We arrived in the dark, so it wasn't until sunrise that the full beauty of
our location unfolded.

To model the kit we recruited some active local friends. Sam and Phil who
are runners, riders and Lifeguards on our beaches, Josh who we ride mountain
bikes with and Laura who cooked all the food for our Rest Less ride.

5am starts, creaky bunk beds, breakfast overlooking the sea, beautiful
light, dusty coast paths, rocky headlands, a lighthouse, burning gorse, the
Presili mountains, winding back roads, 150 year old woods, wheelies, good
food eaten together and photo's showing the beauty of where we work.
Our photo shoots are work, but they really don't feel like work.

This slideshow is a selection of shots from the photo shoot.

Photgraphed and compiled by Ricky Adam
Music by The Redneck Manifesto

The Dyfi Jacket - Simple Works

  • Posted by alex
  • 10 May 2013
The Dyfi Jacket - our lightweight, windproof active shell for cycling or running.

howies-Dyfi-Jacket-MTB-Push-Main

Complicated isn’t clever.
Complicated is just trickery... Smoke and mirrors to fool your eyes.
Bells and whistles to distract you.
Good design isn't about adding more.
Good design is about simplicity.
Every feature has a reason for being.
If it doesn’t need to be there, take it off.

This is our new Dyfi Jacket. It's a lightweight, windproof active shell for cycling or running.
With recycled polyester ripstop body and breathable, four-way stretch arm panels.
Reflective accents on the cuffs and tail keep you visible when it gets dark and a fleece
lined collar keeps out draughts. It's adjustable at the waist and has a zipped chest pocket
that the jacket packs away into.

And it's £39.

Like we always say, simple works.

howies-Dyfi-Fire-MTB-2

Hazel and Josh chasing each other at 6am on our photoshoot at Strumble Head.

howies-Dyfi-Jacket-MTB-Lighthouse

howies-Dyfi-Jacket-MTB-Push-Uphill

howies-Dyfi-Jacket-Cliffs-Sea

howies-Dyfi-Blue-Run-2

Local marathon runners (and lifeguards on our local beaches) Sam and Phil raced up this headland opposite our Youth Hostel at 5.30am over and over again.

howies-Dyfi-Jacket-Clifftop-Runners

howies-Dyfi-Jacket-Headland

It's Dyfi Enduro Time

  • Posted by ruben
  • 26 April 2013

howies Dyfi Enduro - photo rightplacerighttime

Next weekend hundreds of mountainbikers from all across the UK will descend on the town of Machynlleth, nestled in the beautiful Dyfi valley, to participate in one of the highlights of the Welsh MTB calendar - The howies Dyfi Enduro, which after more than a decade has become the fastest selling and arguably most loved MTB event in the country.

Come rain or shine the course promises 60km of the best trails around and a fantastic atmosphere the whole weekend. Some long, long climbs are more than made up for by the stunning views and fast, whooping, white knuckle descents, mixed up with miles of fantastic singletrack and entertaining trailside shenanigans to take your mind off your tired legs.

In previous years the course has featured a brass band, a group of cheerleaders, a Welsh rock band, Darth Vader and a Star Wars ensemble reenacting battles from the movies, a wizard, a man playing a banjo and a wind and hailswept mountaintop rugby match. And every year there's a bar serving pints of beer just before the finish.

All in all, this adds up to our very favourite mountain bike event of the year and the excitement is starting to build in the office.

Ade, Hazel and I are starting to fine-tune our bikes. Bleeding brakes, oiling chains, choosing tyres. This year we're joined by our resident trail runner Chris, who manages the shop in Cardigan. He has borrowed a bike from a friend to see what all the fuss is about, although with a couple of 100 mile trail running races on his calendar we're half expecting him to shoulder the bike at the start and run the course.

This year the howies Dyfi Enduro is proud to be raising money for Aberdyfi Search & Rescue Team who will also be fundraising at the event on the day.

Follow the news on the Dyfi MTB events Facebook page.

We hope to see you there.

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