CLUNK-PING-PLUNK-CLANG

  • Posted by alex
  • 18 April 2013
It might be a slow, messy affair... but all that hard work is worth it in the end. It’s what gives a howies tee its soul.

One thing you can be sure of when you buy one of our printed organic cotton t-shirts, is that it was screenprinted by hand in our own little printshop, right here in Cardigan.

There’s no modern, automated print process here. And we don’t just push a button on a machine to print our t-shirts. Mass-production, it ain’t.

In fact, it’s safe to say, that just about the only thing that is automated in our printshop is the kettle.

Instead, we use an old-fashioned carousel, silk mesh screens and a bit of elbow grease. Tidy Mike prints each and everyone of them by hand, with the same level of skill, craftmanship and respect for the end product that they deserve.

It might be a slow, messy affair... but all that hard work is worth it in the end. It’s what gives a howies tee its soul.

Now, someone make Mike a cuppa.

New men's organic cotton T-shirts >
New women's organic cotton T-shirts >

Printshop howies silk screen

Printshop howies 8mm

Printshop howies inks

Printshop howies Yellow ink

Printshop howies big bird

Printshop howies #teamhowies posi

Printshop howies cowboys silkscreen

Printshop howies UHT screen

Printshop howies Tattoos

Printshop howies dryer sign

Run Range

  • Posted by alex
  • 10 April 2013

You were born to run. Maybe not that fast. Maybe not that far. Maybe not as efficiently as the 60 year old woman who just overtook you. But you were born to get up off your backside and move. To fire up that those legs, for that simple, energy-giving, blood-pumping, sodium-bleeding, sofa-beating thing we call running.

New running range for Men and Women.

howies run range

howies run range

howies run range

howies run range

howies run range

howies run range

howies run range

howies run range

If I can bicycle, I bicycle

  • Posted by alex
  • 4 April 2013
  • howies Leadout Bibshorts

We bike to work and home again, evening rides and weekend jollies.
Getting covered in crap, cuts and grazes and aches and pains.
We love it. That's why we do it everyday.

Funny thing is, we've never really got around to making any serious kit for it...
Until now.

Our new Slipstream cycle jerseys (available in long sleeve and short sleeve) and our Leadout Bibshorts are made using seamless circular knit technology, meaning that they are precision built to fit your body, just like your own skin. They provide a snug fit that will go virtually unnoticed as you wear it.

The specialist machines are capable of knitting yarn into a single continuous tube shape. This means we make body panels in one piece, minimizing the need for seams - seams that could potentially cause irritating friction or chaffing on longer rides.

The circular knitting machines are also capable of varying patterns in the fabric as they knit too. This means that we can have different weaves on the same panel and precisely tailor them to match specific parts of the body. For instance, we have integrated lighter breathable panels in sweatier areas like the underarms and back, and woven more compression in around hems and places where you need a tighter fit. All this without the need for separate panels, seams and stitching.

This makes a truly comfortable, form-fitting garment with a minimalist design. Just like us humans.

howies cycling details

howies cycle range

howies cycle range

Easter Breakout

  • Posted by alex
  • 28 March 2013

howies Easter Breakout

We're taking the next few days off and heading out on some Easter Breakouts.

Chris is running the mountain ridges and forests of the Nantlle valley from Waunfawr to Beddgelert in north Wales.

Hazel is heading down Whitesands with a her parent and surfboards to brave the cold and score some waves.

Naomi is hoping for surf too - dipping in at Freshwater West for a deserted early morning surf in the West corner. Out for a hot brew and lunch. Back in early evening after a blood warming, coastal walk. And then a night around the woodstove, recounting the day’s adventures and laughs.

Emma is off with family to follow in the footsteps of pilgrims and walking some of the North Downs Way.

Ade will be running his favourite local trail; a 10 mile loop up and down small valleys with river crossings, pine forest and twisting single track.

Alex is conquering the Preseili's on the road bike (and hoping not to need a rain jacket).

Jules will be strolling along the beach at Llangrannog with her dog "Juno" and chatting to people from different walks of life.

While Tom will be fixing freezing and burst pipes on his Caddy in hopes to get out further afield.

Let us know what you're getting up to on your Easter Breakouts.

Come say hello

  • Posted by alex
  • 28 March 2013

Categories:

come say hello

Chris and Rich from our Cardigan High Street shop have been busy all week
ferrying boxes up from HQ for their Easter Sale.

They've got some great pieces in just for the Easter weekend;
lots of last in the box items, 1 offs, tees, jeans, jackets, Merino
and more. All Gold at Silver prices.

They also know some great trails to run and rides along the coast
that start from the shop, so if you're in town, pop in and say "hello".

They'll be open on:

Friday 10am - 4pm
Saturday 10am - 5pm
Sunday 10am - 4pm
Monday 10am - 4pm

Weather the weather

  • Posted by ade
  • 22 March 2013

Whatever the weather this weekend, dress for it and get out in it.

When you're home and changed with a cuppa, your pulsing thawing hands,
deeply aching thighs, burning cheeks and clear bloodshot eyes will be the reward.

The words of this old nursery rhyme says it all.

Whether the weather be fine,
Or whether the weather be not,
Whether the weather be cold,
Or whether the weather be hot,
We'll weather the weather
Whatever the weather,
Whether we like it or not!

Ventile Sneak Peek

  • Posted by alex
  • 21 February 2013

The return of Ventile. Our Airman and the Earhart jackets will be here soon.

Ventile is coming. Soon.

And we're very excited - not just because our new Ventile jackets are the first
pieces from our Spring '13 range to arrive but because they look truly amazing.

Pete, Hazel and Lou have sweated over every detail; the colour of the drawcords,
the stitching around the vents, the peak on the hood and made subtle tweaks to
the cuff to make it fit snugger and wear better. All the way down to the weight of
Ventile cotton fabric and the density of the weave we have used to make these
weatherproof jackets Spring-(and probably Summer)-proof.

Here's a preview of the little details that are making a big stir in the office.

Ventile Jacket preview - howies

Ventile Jacket preview - howies

Ventile Jacket preview - howies

Ventile Jacket preview - howies

Ventile Jacket preview - howies

Ventile Jacket preview - howies

Lunchbreakout

  • Posted by alex
  • 25 January 2013
  • lunchbreakout

Today's the day the snow becomes cold driving rain,
the day snot freezes to your gloves,
the wind slaps spit back in your face
and stops you almost dead in every pedal stroke.

Today's a great day for a ride.

It's all uphill from here

  • Posted by ade
  • 20 December 2012

When I started writing this the list wasn't very big. Then I asked for everyone's list and the year filled up. Turns out 2012 was full.

In January we bought howies back from Timberland and all the staff got shares.

Then the games began. Hazel won the Brecfa enduro, and we ran the Endurancelife CTS Anglesey Ultra.

February we headed to Devon for the CTS Ultra Marathon. It was quite the worst weather.

In March we rode from Cardigan to Abergavenny through the night with Rob Penn whilst the clocks changed. Then did the Bath 1/2 marathon.

April a bunch of us were back down south on Exmoor for more CTs trail running. That was a hilly course.

May the office rode the howies Dyfi Enduro on a short sleeve sunny day. And then the Tour of Pembrokeshire on the hottest day of the year. Then is was back up north to run the Anglsey ultra.

June we all went to Italy to race the Castelli Feltre 24. The rain stopped 2 hours before racing and we were into 24 hours of racing road bikes round an Italian town with top professionals. When we got back Chris our store manager ran the Endurancelife UTSW 100 mile coastal run in under 30 hours and finished smiling.

In July, the girls came second in the Gower Kinetica triathlon. We also fielded a team in the Bontrager 24 that was mainly underwater. Ruben ran up and back down Wales highest mountain  in the Snowdon race and we wizzed round the St Clears 10km. And the Tenby 10km was a watershed moment for two of our guys who gave up smoking after a hard battle, pulled on the running shoes and have never looked back.

Despite August being holiday time Hazel became the Welsh Ladies DH champion. Da iawn Hazel. Then Chris went home to see his parents and run 100km in the Northumberland Ultra.

September was running Bristol 1/2. Easy month that.

October we all piled down the Coast to Little Haven to run 10km, 1/2's Marathons and Ultra's in the autumn sunshine and warmed down with the Cardiff 1/2. Whilst we did that, Alex went solo for a 100 mile sportif in mid Wales. And Hazel rode Oktoberfest in Bristol.

November we ran various distances in the Gower CTS and raced DH at Newquay.

And in December only Peter made the solo trip to run 10km in Devon.

A few more days and we can get on with 2013.

 

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