Saw this trailer recently, keen to see the film now, here's the synopsis...
ART & COPY is a powerful new film about advertising and inspiration. Directed by Doug Pray (SURFWISE, SCRATCH, HYPE!), it reveals the work and wisdom of some of the most influential advertising creatives of our time -- people who've profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising's "creative revolution" of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for "Just Do It," "I Love NY," "Where's the Beef?," "Got Milk," "Think Different," and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.
...well it's never really got me going. When Big Brother is on I don't even want to hear the theme music...I'm flicking that channel straight away.
However my mind may be changing. There is a new reality TV show due to launch on the internet, following the winter season of phenominal Finnish pro-snowboarder Eero Ettala. He made a name for himself at the Air & Style competition in 2007, with a double cork 1080. He has also had some amazing spots on each seasons big DVD releases (including Follow Me Around, Lost in Transition and Picture This...to name but a few).
So the Oakley team manager approached him this year, with this concept of producing this web TV show. The theme is to follow him travelling the globe, riding new places and documenting it. Check out the web link for Tracking Eero.