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Spring Photoshoot Slideshow

  • Posted by alex
  • 13 May 2013

When we needed pictures of the new bike and run range in action, Hazel, Ade
and Alex booked into the Pwll Deri YHA in the untouched corner of Cardigan
Bay on Strumble Head.

We arrived in the dark, so it wasn't until sunrise that the full beauty of
our location unfolded.

To model the kit we recruited some active local friends. Sam and Phil who
are runners, riders and Lifeguards on our beaches, Josh who we ride mountain
bikes with and Laura who cooked all the food for our Rest Less ride.

5am starts, creaky bunk beds, breakfast overlooking the sea, beautiful
light, dusty coast paths, rocky headlands, a lighthouse, burning gorse, the
Presili mountains, winding back roads, 150 year old woods, wheelies, good
food eaten together and photo's showing the beauty of where we work.
Our photo shoots are work, but they really don't feel like work.

This slideshow is a selection of shots from the photo shoot.

Photgraphed and compiled by Ricky Adam
Music by The Redneck Manifesto

The Dyfi Jacket - Simple Works

  • Posted by alex
  • 10 May 2013
The Dyfi Jacket - our lightweight, windproof active shell for cycling or running.

howies-Dyfi-Jacket-MTB-Push-Main

Complicated isn’t clever.
Complicated is just trickery... Smoke and mirrors to fool your eyes.
Bells and whistles to distract you.
Good design isn't about adding more.
Good design is about simplicity.
Every feature has a reason for being.
If it doesn’t need to be there, take it off.

This is our new Dyfi Jacket. It's a lightweight, windproof active shell for cycling or running.
With recycled polyester ripstop body and breathable, four-way stretch arm panels.
Reflective accents on the cuffs and tail keep you visible when it gets dark and a fleece
lined collar keeps out draughts. It's adjustable at the waist and has a zipped chest pocket
that the jacket packs away into.

And it's £39.

Like we always say, simple works.

howies-Dyfi-Fire-MTB-2

Hazel and Josh chasing each other at 6am on our photoshoot at Strumble Head.

howies-Dyfi-Jacket-MTB-Lighthouse

howies-Dyfi-Jacket-MTB-Push-Uphill

howies-Dyfi-Jacket-Cliffs-Sea

howies-Dyfi-Blue-Run-2

Local marathon runners (and lifeguards on our local beaches) Sam and Phil raced up this headland opposite our Youth Hostel at 5.30am over and over again.

howies-Dyfi-Jacket-Clifftop-Runners

howies-Dyfi-Jacket-Headland

Dyfi 2013 - Cramp or Glory

  • Posted by ruben
  • 9 May 2013
  • Dyfi_1
  • Dyfi_2
  • Dyfi_3

On Sunday, we made our annual pilgrimage to Machynlleth for the 12th annual Dyfi Enduro. A mountain bike event like no other. The course is tough, but rewards hard work with some of the best (if occasionally terrifying) descents and singletrack sections around.

For Ade and I it's become a bit of a yearly battle for the title of "fastest howies rider." In 2011 I beat him for the first time but the result was questionable as he'd dragged himself round suffering from some kind of manflu. I was left hungry for a more honest win. In 2012 we battled it out within sight of each other the whole way around but I wasn't able to close the gap and finished 10 minutes slower.

This year, with us both feeling equally unprepared, we rolled out from the start line through town and into the hills. With 800 riders jostling for position, I soon lost track of where Ade was in the pack, but knew he was ahead. I kept my head down and pushed on at a steady pace.

The miles passed. The uphill ones slowly, the downhill ones fast. I was losing hope of catching up until 2/3rds in, I rounded a bend and reached the feed station. Ade was there. My spirits lifted out of my tired feet. Maybe it's possible after all! I hurried to fill my bottle and grab a banana before heading off. Just ahead.

Now the mood of ride changed. For one thing, I had Somewhere Over The Rainbow stuck in my head after Ade had let me know it had been on his iPod. I pushed a little harder up the hill, trying to get a feel for how his legs were holding up. The gap opened a little but now cramp began to rise it's ugly head, snapping at our legs each time we slipped a wheel or dabbed a foot down. .

On the climb before last, I looked back and couldn't see Ade. I thought this was it. Turning into the last descent I was faced with a mire of rutted muddy tracks, I lost my wheels more than once and had to fight building cramps to keep things going in the right direction.

Dropping out of the descent onto the last bit of fire track, my chain came off. As I was trying to get it back on, I was passed by Ade. Laughing. I jumped back on the bike as quick as I could but with only 800 meters to go I knew there was little chance of closing the gap again. I finished 30 seconds after Ade. The closest honest gap yet.

Elsewhere in team howies, Chris had a great first time at Dyfi - finishing 7th of the short course riders and 4th in his category while Hazel rode an anonymous ride after forgetting to attach her race number before setting off.

At the end of the day, we all got what we really came for. The event mug to add to the collection. Post race brews never taste better than in those Dyfi mugs.

And what do I have to say about Ade's mirth while passing me with my chain woes?
Not much. I'll just let this video do the talking.

And here's a lovely little edit of the weekend from Will Sanders.

2013 Howies Dyfi Enduro on Pinkbike

A big thanks to Jon Brooke from rightplacerighttime for the photos of the weekend.
If you rode the Enduro, he's probably got some snaps of you too on his website.

howies Dyfi Enduro 2013

Ade-and-Ruben

howies Dyfi Enduro 2013

howies Dyfi Enduro 2013

howies Dyfi Enduro 2013

It's Dyfi Enduro Time

  • Posted by ruben
  • 26 April 2013

howies Dyfi Enduro - photo rightplacerighttime

Next weekend hundreds of mountainbikers from all across the UK will descend on the town of Machynlleth, nestled in the beautiful Dyfi valley, to participate in one of the highlights of the Welsh MTB calendar - The howies Dyfi Enduro, which after more than a decade has become the fastest selling and arguably most loved MTB event in the country.

Come rain or shine the course promises 60km of the best trails around and a fantastic atmosphere the whole weekend. Some long, long climbs are more than made up for by the stunning views and fast, whooping, white knuckle descents, mixed up with miles of fantastic singletrack and entertaining trailside shenanigans to take your mind off your tired legs.

In previous years the course has featured a brass band, a group of cheerleaders, a Welsh rock band, Darth Vader and a Star Wars ensemble reenacting battles from the movies, a wizard, a man playing a banjo and a wind and hailswept mountaintop rugby match. And every year there's a bar serving pints of beer just before the finish.

All in all, this adds up to our very favourite mountain bike event of the year and the excitement is starting to build in the office.

Ade, Hazel and I are starting to fine-tune our bikes. Bleeding brakes, oiling chains, choosing tyres. This year we're joined by our resident trail runner Chris, who manages the shop in Cardigan. He has borrowed a bike from a friend to see what all the fuss is about, although with a couple of 100 mile trail running races on his calendar we're half expecting him to shoulder the bike at the start and run the course.

This year the howies Dyfi Enduro is proud to be raising money for Aberdyfi Search & Rescue Team who will also be fundraising at the event on the day.

Follow the news on the Dyfi MTB events Facebook page.

We hope to see you there.

Run Range

  • Posted by alex
  • 10 April 2013

You were born to run. Maybe not that fast. Maybe not that far. Maybe not as efficiently as the 60 year old woman who just overtook you. But you were born to get up off your backside and move. To fire up that those legs, for that simple, energy-giving, blood-pumping, sodium-bleeding, sofa-beating thing we call running.

New running range for Men and Women.

howies run range

howies run range

howies run range

howies run range

howies run range

howies run range

howies run range

howies run range

If I can bicycle, I bicycle

  • Posted by alex
  • 4 April 2013
  • howies Leadout Bibshorts

We bike to work and home again, evening rides and weekend jollies.
Getting covered in crap, cuts and grazes and aches and pains.
We love it. That's why we do it everyday.

Funny thing is, we've never really got around to making any serious kit for it...
Until now.

Our new Slipstream cycle jerseys (available in long sleeve and short sleeve) and our Leadout Bibshorts are made using seamless circular knit technology, meaning that they are precision built to fit your body, just like your own skin. They provide a snug fit that will go virtually unnoticed as you wear it.

The specialist machines are capable of knitting yarn into a single continuous tube shape. This means we make body panels in one piece, minimizing the need for seams - seams that could potentially cause irritating friction or chaffing on longer rides.

The circular knitting machines are also capable of varying patterns in the fabric as they knit too. This means that we can have different weaves on the same panel and precisely tailor them to match specific parts of the body. For instance, we have integrated lighter breathable panels in sweatier areas like the underarms and back, and woven more compression in around hems and places where you need a tighter fit. All this without the need for separate panels, seams and stitching.

This makes a truly comfortable, form-fitting garment with a minimalist design. Just like us humans.

howies cycling details

howies cycle range

howies cycle range

Easter Breakout

  • Posted by alex
  • 28 March 2013

howies Easter Breakout

We're taking the next few days off and heading out on some Easter Breakouts.

Chris is running the mountain ridges and forests of the Nantlle valley from Waunfawr to Beddgelert in north Wales.

Hazel is heading down Whitesands with a her parent and surfboards to brave the cold and score some waves.

Naomi is hoping for surf too - dipping in at Freshwater West for a deserted early morning surf in the West corner. Out for a hot brew and lunch. Back in early evening after a blood warming, coastal walk. And then a night around the woodstove, recounting the day’s adventures and laughs.

Emma is off with family to follow in the footsteps of pilgrims and walking some of the North Downs Way.

Ade will be running his favourite local trail; a 10 mile loop up and down small valleys with river crossings, pine forest and twisting single track.

Alex is conquering the Preseili's on the road bike (and hoping not to need a rain jacket).

Jules will be strolling along the beach at Llangrannog with her dog "Juno" and chatting to people from different walks of life.

While Tom will be fixing freezing and burst pipes on his Caddy in hopes to get out further afield.

Let us know what you're getting up to on your Easter Breakouts.

Weather the weather

  • Posted by ade
  • 22 March 2013

Whatever the weather this weekend, dress for it and get out in it.

When you're home and changed with a cuppa, your pulsing thawing hands,
deeply aching thighs, burning cheeks and clear bloodshot eyes will be the reward.

The words of this old nursery rhyme says it all.

Whether the weather be fine,
Or whether the weather be not,
Whether the weather be cold,
Or whether the weather be hot,
We'll weather the weather
Whatever the weather,
Whether we like it or not!

Ventile. Wear it out.

  • Posted by alex
  • 1 March 2013

It’s a good thing we’ve got Ventile. It’s perfect for our climate.

  • Airman Ventile jacket
  • Earhart Ventile jacket

There are lots of words to describe British weather, but ‘predictable’ isn’t one of them.

So it’s a good thing we’ve got Ventile. It’s perfect for our climate. Made with 100% cotton, so tightly woven it doesn’t need any extra chemical finishes to protect you from rain, sleet, wind and snow. During a downpour, the fibres swell and the holes in the weave close up and water just beads off.

Also, when the sun does finally come out, because it’s just cotton, Ventile also breathes really well – unlike other water-resistant fabrics, which can leave you all clammy as soon as the weather cheers up.

Ventile cotton has been around a while too – it was invented in the 1940s, for pilots’ flying suits. It’s really long-lasting stuff, meaning no matter what you throw at it, this jacket should last you 10 or 15 years. Maybe 20. Even if you snag it on something, a needle and thread can easily repair it.

So whatever you or the weather get up to, Ventile can take it. Today, tomorrow and for a long time to come.

Mens Airman Ventile jackets | Womens Earhart Ventile jacket

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