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#microadventure - the winners

  • Posted by ruben
  • 18 July 2013

Rather than going home to a sofa in front of the TV and a comfy bed after work, last month we challenged people to head out into the great outdoors to spend a night under the stars.

Together with our friend Alastair Humphreys, we took an unusual Trip on The Tube, and then asked people to get out for their own #microadventures, with prizes for the best videos, photos and stories.

Here are the winners as selected by Mr Humphreys:

3RD PRIZE – DAN AND LEO KNAPP CAMPING OUT UNDER THE STARS

2ND PRIZE – CHRISTOPH DRESSLER’S PHOTOBLOG OF HIS MICROADVENTURE

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1ST PRIZE – STEVE COFFEY AND HIS COLLEAGUES’ OFFICE MICROADVENTURE

While the competition may be over, we still think that anyone who breaks their daily routine to go somewhere new and spend a night in a bivy bag with the sound of the sea or the wind in the trees gains something every bit as worthwhile as any prizes.

Adventure is stretching yourself; mentally, physically or culturally. It is about doing what you do not normally do, pushing yourself hard and doing it to the best of your ability.

Two years ago our friend Alastair Humphreys visited us at howies HQ on the West coast of Wales as part of his year of Microadventure.

Al came up with the Microadventure idea to encourage people to get outside, get out of their comfort zone and go somewhere they’ve never been. A Microadventure is an adventure that is close to home, cheap, simple, short, and yet very effective.

Next week we're planning to get our feet wet in another Microadventure with Al and we're hoping some of you will get involved over the summer as well. We're joining forces with Trek bikes, Osprey packs and Mountain Equipment this time, too. There will be some great prizes. More on that later.

To find out more about Microadventures you can join the Facebook page here, use the #microadventure tag on Twitter, Instagram and Vine. There are videos of past adventures, tips and tricks for those planning their own adventures and lots of like minded adventurers to talk to.

We'll be updating the Facebook page (and our blog, of course) with all our upcoming adventures and more details about how you can get involved.

Remember, you do not need to fly to the other side of the planet to go somewhere you've never been.
You do not need to be an elite athlete, expertly trained, or rich to have an adventure.

Adventure is only a state of mind.
Adventure is stretching yourself; mentally, physically or culturally. It is about doing what you do not normally do, pushing yourself hard and doing it to the best of your ability.

They're Back - Wallpapers

  • Posted by alex
  • 15 May 2013

Spring Photoshoot Slideshow

  • Posted by alex
  • 13 May 2013

When we needed pictures of the new bike and run range in action, Hazel, Ade
and Alex booked into the Pwll Deri YHA in the untouched corner of Cardigan
Bay on Strumble Head.

We arrived in the dark, so it wasn't until sunrise that the full beauty of
our location unfolded.

To model the kit we recruited some active local friends. Sam and Phil who
are runners, riders and Lifeguards on our beaches, Josh who we ride mountain
bikes with and Laura who cooked all the food for our Rest Less ride.

5am starts, creaky bunk beds, breakfast overlooking the sea, beautiful
light, dusty coast paths, rocky headlands, a lighthouse, burning gorse, the
Presili mountains, winding back roads, 150 year old woods, wheelies, good
food eaten together and photo's showing the beauty of where we work.
Our photo shoots are work, but they really don't feel like work.

This slideshow is a selection of shots from the photo shoot.

Photgraphed and compiled by Ricky Adam
Music by The Redneck Manifesto

The Dyfi Jacket - Simple Works

  • Posted by alex
  • 10 May 2013
The Dyfi Jacket - our lightweight, windproof active shell for cycling or running.

howies-Dyfi-Jacket-MTB-Push-Main

Complicated isn’t clever.
Complicated is just trickery... Smoke and mirrors to fool your eyes.
Bells and whistles to distract you.
Good design isn't about adding more.
Good design is about simplicity.
Every feature has a reason for being.
If it doesn’t need to be there, take it off.

This is our new Dyfi Jacket. It's a lightweight, windproof active shell for cycling or running.
With recycled polyester ripstop body and breathable, four-way stretch arm panels.
Reflective accents on the cuffs and tail keep you visible when it gets dark and a fleece
lined collar keeps out draughts. It's adjustable at the waist and has a zipped chest pocket
that the jacket packs away into.

And it's £39.

Like we always say, simple works.

howies-Dyfi-Fire-MTB-2

Hazel and Josh chasing each other at 6am on our photoshoot at Strumble Head.

howies-Dyfi-Jacket-MTB-Lighthouse

howies-Dyfi-Jacket-MTB-Push-Uphill

howies-Dyfi-Jacket-Cliffs-Sea

howies-Dyfi-Blue-Run-2

Local marathon runners (and lifeguards on our local beaches) Sam and Phil raced up this headland opposite our Youth Hostel at 5.30am over and over again.

howies-Dyfi-Jacket-Clifftop-Runners

howies-Dyfi-Jacket-Headland

Last Day of Summer

  • Posted by ade
  • 21 September 2012

It rained but we still rode our bikes.
It rained but we still ran new trails.
It rained but we still swam open water.
It rained but the days were still long.
It rained but we still had summer holidays.
It rained but we still went to the beach.
It rained but we still wore shorts.

It rained but it was still a great summer.

Weathermen say we're in for a cold snap. So it's a good thing our Winter jackets are on the way this November.

We've updated our classic BFJ down jacket and added an all-new midweight Whistler insulated jacket in there too. They are by far the best jackets we've made yet.

So keep a keen eye on our blogtwitter and facebook for more information on arrival dates. They'll be worth the wait, honest.

Mens:

Womens:

Jonathan Cherry Photography

  • Posted by aron
  • 3 October 2011

Our good friend Chez has been busy recently. He's just added a bunch of new photos to his site, which is certainly worth a good look through.

http://www.jonathancherry.net/

build it and they will come

  • Posted by hollie
  • 1 November 2010

I found this really nice little vid while doing my usual sunday night browse on the 500 photographers website last night.

Swiss photographer/videographer Yann Gross travelled to Uganda in 2009 to document the building of Kitintale skatepark, the first (and at the time) only skatepark in East Africa. Built entirely by the community, without help or support from the government, his documentary below is a really charming watch, and a nice way to spend 10 minutes of your day.

oh, and "You can be a doctor AND a professional skateboarder" is one of the best quotes i've heard for a while :- )

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