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Wool wool wool

  • Posted by howies
  • 13 October 2010

This week is wool week, thanks to HRH Prince of Wales creating "The wool campaign" trying to help farmers get better prices for their wool fleeces and help promote the use of wool and its benefits of wool over its cheaper synthetic alternatives.

Hundreds of brands are doing their bit to promote wool, there have been sheep tottering around the streets of London and high street labels talking about why wool is so great, but we have been talking about wool over here in Cardigan bay for 9 years.

We introduced our first wool base layer in 2001, there was only one and we talked about the properties of wool as a fiber for use for sport when we were looking for a more environmentally conscious alternative to polyester which was the usual fiber to use for sports. Since then our range has grown and grown to 100% merino wool base layers in different thicknesses, cuts, colours and styles, to fleeces, underwear and jumpers, we only use the best quality fibers which are monitored through Zque and MAPP.

All howies autumn & winter jumpers are made from 100% wool, we never use a synthetic fiber, it would be cheaper, it would be easier but its not nice and doesn't keep you warm, it smells and it's made from chemicals.  The thing about wool is it does cost more and the prices keep rising, but it works, synthetics don't work and we believe in quality and things which are functional.

We love wool and we will keep talking about it, through our catalogues and website but the best way to tell people about the properties of wool is word of mouth and experience, especially with our base layers. Its one of those things where it all makes sense why they should be good but until you have tried it and experienced it you can't quite believe it and then you can't help tell everyone about it.

stitch by stitch

  • Posted by howies
  • 8 October 2010

I've just had some new protos in for next winters knitwear and I just had to tell everyone, they are amazing.

Its weird doing my job sometimes:

I have an idea

I draw it

I create a coloured drawing of it

We argue about it should it be in or out

I create a technical drawing of it

I create an excel specification sheet and send it to our supplier

I send artwork (this was artwork created from scratch, stitch by stitch) to our supplier

I wait a bit

I answer some questions

Then I get a proto, sometimes its bad and sometimes its great

Then I remember that through all these processes there was an idea, a vision and now I have a thing which I have designed and has been created for us.

And you get to wear it all next year :-)

Illustration Exhibition

  • Posted by howies
  • 4 October 2010

Friday night saw the launch of our new exhibition in our gallery space upstairs. The exhibition features 12 of howies favourite Illustrators and showcases a selection of their work, both past and present. To celebrate this creative reunion, we have had a limited print t-shirt made up with our doodling friends rewriting the howies logo. If you didn't make it on Friday night you may have missed out on organic cider, scones and brownies...but you still have the rest of the month to pop in, check out the work and grab yourself a t-shirt.

New In For Denim Geeks

  • Posted by ruben
  • 27 September 2010

Just a quick update for the denim geeks - we just got a shipment of some rather special jeans in.

These are the Stoker Black Selvedge jeans.

The 12.5oz unwashed black selvedge is strong, and looks amazing with the howies cyan blue trims.

The slim fit is just right, with enough room to move around but no extra fabric to get stuck in chains.

I don't actually have much to say about them,
just that there's nothing I'd add and nothing I'd take away.

I have loads of howies jeans, but only a couple of pairs I really love.

Based on early impressions, these may well become my favourites.

But they'll need a few years of wearing in before I can know for sure.

I'll let you know.

nice email

  • Posted by howies
  • 27 September 2010

We got a lovely email today from one of our customers, here it is:


I recently ordered a pair of your Lou jeans, and to be fair I wasn't
expecting to keep them as I can hardly ever find jeans that fit nicely.
I've wanted a pair of your jeans for a while now, not only because
they're organic cotton but I love the little picture on the back pocket
and the waistband (I'm easily pleased). I used a tape measure to find
out what size I'd be according your size guide, and even though I came
in perfectly in the size 30 bracket, I really didn't actually expect
them to fit as jeans are funny things and generally fit in some places
and not others, if you know what I mean. I've been working abroad all
summer and finally got home last night to my new jeans. The first thing
I noticed was how amazingly soft they are, which made me sad because I
knew as soon as I pulled them on they would be all wrong.... But, as if
by magic, they fit PERFECTLY. I was slightly concerned about the "higher
waist" too, but the waistband is in a really good place. Thank you so
much, the only problem I have now is that I can't sit on my parents'

So thank you for resorting my faith in jeans, I'm so happy with my new pair!


Thanks Katie, it's really nice to hear the work we have done on our womens jeans fits

is working, we do listen to all your comments and try to do something about them, its great

to hear they are fitting.

Coffee, Art, Community

  • Posted by ruben
  • 27 September 2010

After last week's launch of the new Coffee Peaks T-Shirt of the Month, the lovely people at Mozzo Coffee very kindly decided to send us some free samples of their 100% Fairtrade & Organic Arabica coffee. And a mug! Thank you, guys.

For those of you who don't know Mozzo, their history is pretty cool - check it out here.

And if you're a coffee fan, don't miss our latest T-Shirt of the Month - More on there here.

Top Coffee Drinkers

  • Posted by ruben
  • 24 September 2010

With our latest T-Shirt of the Month featuring a caffeine based design, I've been thinking about coffee a lot today.

Earlier I asked our twitter friends what their favourite coffee was and I've had a ton of replies and found some cool new coffee brands like Has Bean, a coffee roaster based in  Stafford. Add your voice by messaging us on twitter over here @howiescardigan

It's got me thinking, though, who drinks the most coffee in the world?

So I did a bit of research and found this - the top ten coffee drinking countries ranked by average annual coffee drunk per person.

Rank Country Coffee Consumption
1 Finland 12.0 kg
2 Norway 9.9 kg
3 Iceland 9.0 kg (2006 data)
4 Denmark 8.7 kg
5 Netherlands 8.4 kg
6 Sweden 8.2 kg
7 Switzerland 7.9 kg
8 Belgium 6.8 kg
9 Luxembourg 6.8 kg
10 Aruba 6.8 kg (2006 data)

Finns sure love their coffee.

The UK clocks in at #47, drinking an average of 2.8kg per person per year.

Here's the T-Shirt of the Month, by the way: Men's or Women's

Coffee Peaks – T-Shirt of the Month

  • Posted by ruben
  • 23 September 2010

This Months T-Shirt of the Month is 'Coffee Peaks'

Latte - Ziiinnngg!
Mocha - Whoooosh!
Espresso - Fffssshhhh!
Double espresso - Brrwwp brrwwp!
And we won't mention a Red Eye (they are just lethal).

Coffee is boing boing.

Click Here for the Men's
Click Here for the Women's

(No) T-Shirt of the Week

  • Posted by ruben
  • 9 September 2010

Sadly, there will not be a new t-shirt of the week design this week.

Demand for t-shirts throughout summer has been high, and we're running very low on blanks for the printshop to print on.

The good news, though, is that we have a whole load of new t-shirt stock winging it's way to us as I type.

New colours. In all sizes. Men's, Women's and Kid's.

We should have them down in the warehouse toward the end of next week.

Watch this space.
Or this space.
Or even this space, if you have some free time and like HTML5.

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