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Autumn 2012 preview

  • Posted by alex
  • 28 August 2012
This is just the first drop. The rest of the range, including new Merino, knitwear, jumpers, denim and tops will be added over the next few weeks.

Our new Autumn season preview is now online (mens herewomens here).

We've added some great new pieces including the Barrier Light, a windproof and warm
jacket made from recycled polyester which is great for after sport and on cooler days.

Our Chada and Betws chinos  are now available in an more colours, made with
added-stretch for the urban pedaler. As well as the new Gully jumper,
Wiseman cardigan and a selection of new mens printed tees made
from 100% organic cotton.

We've also brought back some old favourites including;
Primaloft insulated Whistler jacketsMerino midlayers,
Yurt fleeces and Natural Base Layers in Autumnal colours.

This is just the first drop. The rest of the range, including new
Merino, knitwear, jumpers, denim and tops will be added over the next few weeks.

Merino, Merino, Merino.

  • Posted by alex
  • 10 August 2012

We don't just love Merino because it's 100% natural. When it comes to running and riding, nothing beats Merino wool.

The secret behind our love affair isn't complicated at all, it's simply down to the amazing fabric.

Merino breathes and wicks away moisture because they are hydrophilic at one end and hydrophobic at the other; soaking up moisture like a sponge and releasing it away from the body.

Merino wool is naturally antibacterial and bacteria has a hard time sticking to it - so you can go a ride or two (or three) before you smell like it and your new favourite top needs to see a washing machine.

And unlike man-made fabrics, Merino will still regulate body temperature when it's wet - keeping you warm when it's cool and cool when it's warm. A bonus in the months when it can go from skin-tingling in the shade to beach weather over the crest of a hill.

Take a look at our Merino clothing for men and Merino clothing for women.

£5k for Britains future cyclists

  • Posted by alex
  • 3 August 2012

If you follow the Tour every year, like us, you will have waited a lifetime for a Brit to win it. If you're Bradley Wiggins, you've been training for it all your life.

We wanted to celebrate the amazing win and commissioned a limited edition tee "Sideburns of Glory", that became our fastest selling tee of all time.

For the week after the Tour, we chose to donate part of the proceeds from our cycling themed t-shirts to the Dave Rayner Fund, raising £5560.

Since 1996, The Dave Rayner Fund have supported hundreds of promising British cyclists. By issuing grants to cover training and racing costs, they bridge the gap into making a successful career from cycle racing in Europe and it's great to be able to donate such an unexpected sum.

The fund has supported the career progression for the likes of David Millar and Charly Wegelius and receives ongoing support from professional riders, such as Bradley Wiggins and Mark Cavendish.

There's going to be loads more British Cycling success on the TV over the next couple of weeks and some great tees to celebrate.

MMXXII Missile

  • Posted by alex
  • 27 July 2012

The Sideburns of Glory t-shirt was a big hit. Poor Mike has been keeping the printshop lights burning long into the night trying to catch up.

It's all been for a good cause though, with £5 from every tee going to the Dave Rayner fund (more on that here).

This weekend it's The Marquis of Cavendish's turn to put us all on the edge of our seats as he faces 9 trips to the top of Box Hill before the final dash for the line in the Olympic road race.

We'd already drawn this up and thought it'd be nice to share it for the weekend. We weren't planning to put this design on a t-shirt but if you tweet @howies with #MMXIImissile or like the design on Facebook over the weekend, we might ask Mike to print a few.

A new summit

  • Posted by ruben
  • 24 July 2012
The format is simple, you run to the top of Snowdon then straight back down to the finish. Since the first 86 competed at the inaugural race, the event has grown to over 600 runners today.

"Running takes you places." This is my first thought as I slap my hand down on the trig point on top of the tallest mountain in Wales and glance out at the stunning views below me. The sight of the guy I've been chasing turning to vanish down the other side leads to my second thought. "Just a shame I don't get longer to enjoy them."

I'm half way through my first 'official' mountain race. In a moment I will be hurtling down the same route I just climbed to finish the race with a knee-pounding, tooth-loosening descent back into the small town of Llanberis. 5 miles away as the crow flies, and a vertical kilometre below my feet.

If I wasn't staring at the ground ahead, focusing on my footing and trying to catch the guy in front, I'd be able to see miles in every direction, including the faint outline for Cardigan Island a hundred miles to the south marking home (and howies.)

The Snowdon Race has been held every year since 1976 and is part of the Skyrunner World Series. The format is simple, you run to the top of Snowdon then straight back down to the finish. Since the first 86 competed at the inaugural race, the event has grown to over 600 runners today.

Despite this surge in popularity, the course record was last broken in 1985 when K Stuart ran to the top and back in 1 hour 2 minutes and 29 seconds. This stat passes through my mind as I turn and start the descent with the clock already passing 1 hour 10.

Still, even though I hadn't given the race leaders anything to worry about as they flew down the mountain at speeds I could barely believe and even though I had walked a few hundred meters of the steepest part of the climb, I had already decided this wouldn't be my last mountain race.

The elation I felt on reaching the top of mountain, and the sense of accomplishment that began to sink in as I descended was something I haven't felt before in running.

Not the same as the emotions that wash through during a long run, but something different. A new summit.

Our Last Big Sale

  • Posted by ruben
  • 12 July 2012

Since parting ways with Timberland and becoming independent again
back in January, we've been slowly but surely changing the way we
do things. We've spent less time sweating over Powerpoint presentations
and more time getting muddy on our bikes or running in the hills.

We've also had some of the most exciting product meetings any of us
remember, and we're working on some big improvements to our
website with some new digital projects too.

A lot of these changes won't start to show up until next year, and right
now we still have a lot of SS12 stock that was bought back when we
were a tiny part of a huge corporation. In those days, we would submit
our carefully considered buy plan, but by the time it got back to us it
had always grown by about 40% and we ended up with too much.

So you'll probably notice a few offers landing in your inbox over the
next month or so as we clear all that stock out of the warehouse.
But after that, we are done with making too much. Next time around,
for SS13, we will buy only what we think we can sell and grow at our own pace.

So if you want a bargain, buy it now,
because we're hoping this will be our last big sale.

Small is good.

Shop men’s sale >     Shop women’s sale >

The Outsider

  • Posted by alex
  • 6 July 2012

Outsider T-Shirt of the Month

Do you ever experience feelings of discomfort and dread when in large crowds?
Do you ever have an unquenchable desire to get away from it all?
Do you sometimes feel like you just need to escape?

Are you prone to bouts of uncontrollable happiness whenever you do your sports?
And do you ever experience cravings for high speed and peril?

These are all symptoms of an Outsider.

There is no cure.

But then again, who would want one?

The Outsider, Men's T-shirt of the Month and Women's T-shirt of the Month.

Tour de France

  • Posted by alex
  • 27 June 2012

You may have spotted this video on our Twitter feed, but the Tour de France starts this weekend with the prologue in Liège, Belgium.

Over the next couple of weeks, the world's most famous riders will be pushing themselves over some of the most breathtaking and backbreaking stages of cycling known to mankind.

There will be sweat, blood, tears and glory.

We'll be tuning in for a stage or two and running the office sweepstake in true convoluted howies fashion; an undecipherable points and scoring system with the victor buying an espresso machine for the kitchen with their winnings (hopefully).

In honour of this epic race, we've created these Tour de France t-shirts of the month. They're only around for the duration of the Tour and we'll be giving one away every week on the Blog and Facebook, so watch this space...

Torch run

  • Posted by aron
  • 25 May 2012

The Olympic torch will be making its way through our little town this Sunday.

So we did a new shop window display to help the runner along.

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