Lunch Breakout

  • Posted by alex
  • 1 August 2011

Believe it or not, it's summer out there.

Despite the rain and with the arrival of my new shoes, we decided it was time to hit the trail.


I'm new to running, so when given the choice, I optimistically opted for the 10km stairs route. I followed Ruben who set a punishing pace through the woods in a climb and fall over loose trail and slate, chasing the river. My new road shoes held despite the rain, it was simply my legs that couldn't keep up with the gate-hurdling Ruben.

My efforts eventually paid off, making it back to the office with a smile, and my shoes broken in.
Below is a short I've titled "Ruben kills Alex".

Note to self: Next time - Run harder. Run further. Keep up longer.

great bloke, nice rider, our rider

  • Posted by ade
  • 28 July 2011

Will Jackson rides BMX, and we sponsor him along with We The People.

Here is a video of him talking and riding.

Take 10 minutes to watch.

Since we last blogged about the SAS raffle, the target this year has been set at £25,000 - not £20,000.

SAS are swinging by at the end of the week to drop off some books of tickets and we'll need your help to sell them to friends and family. It's not all hard graft though. I reckon that the final list of prizes should wet your appetite and help make the sales needed to reach our ambitious target.

Prizes include:

A £2000 howies voucher.


A beautiful handmade wooden Otter single fin.


A fantastic custom-made Foffa single speed bike

As well as loads more amazing prizes!

We'll be putting books of tickets in all our parcels (along with some stickers to sweeten the deal) soon.

If you can't wait and want tickets now, get in touch with Pete at peter@sas.org.uk or call him on 01872 555958.

Plus, if the prizes alone don't sway you, the person who sells the most tickets wins a luxury eco-break for two at the fantastic Bedruthan Steps Hotel in Cornwall.

Very, Very Wet and Muddy

  • Posted by alex
  • 25 July 2011

Thanks to Will, who dropped us a line with a link to this video after some wet riding in the Lake District.

You might have spotted some of our base layers in the video and we're happy to report "they did the business...(as usual)" for Will and Tom.

Always nice to know we can keep you warm and dry (on the inside at least!).

printshop tumbles

  • Posted by hollie
  • 12 July 2011

I've just been down with the boys taking some photos for the howies printshop tumblr

Today on the menu is the first print of the new Find Some Place tee, and also a re-print of the Tour de France inspired tee of the moment - First or Last.

it may look simple.. but many colours means alot of different screens and rounds on the machine

tomos inspecting his handy work

et voilá - the finished product

Tidy Mike working on a ladies' First or Last tee

first layer - done.

£2000 of howies clothes

  • Posted by alex
  • 5 July 2011

A little while ago, Surfers Against Sewage came down to Cardigan to talk about plans for their annual raffle. Their plans are big, and it's no longer just about Surfers and just about Sewage.

This year, howies are helping SAS sell tickets to raise a target of £20,000. We're also giving away the headline prize - £2000 of our clothes.

But what does £2000 worth of clothes look like? Well, something like this...

SAS receive no government grants or funding, so it's up to us (that means you too) to help sell and buy tickets to raise this year's target of £20,000.

Like the video, we thought we'd give you an idea of what £20,000 could do:

£1 Could pay to send an item of identifiable marine litter back to the manufacturer

£10 Could pay for a family to attend a beach clean

£25 Could pay for SAS to attend a local pollution incident

£50 Could pay for a school talk to educate young people about marine litter

£100 Could get SAS in front of policy & decision makers

£250 Could help us train a regional representative to tackle environmental issues in your area

£500 Could contribute towards a campaign action, and help us lobby government and industry

£1000 Could pay for an investigation into the misuse and abuse of combined sewage overflows

£5000 Could pay for a scientific report into the threats facing your local beaches

Tickets will be £1 each, with 90p in every pound raised going to fight their causes.

As well as your pound helping to campaign for cleaner beaches and water your ticket could win you this bundle of howies kit, a hand-made wooden board, a bike, surf sessions and loads more great stuff.

It's almost time to dig deep (we'll let you know exactly when), but in the meantime write a sticky note or tweet this to let your mates know what's to come.

PS. If you can't wait, you can get involved with Surfers Against Sewage online now!

Beach to Border Catchup

  • Posted by alex
  • 1 July 2011

You've might've read Ade's writeup of Rob Penn's visit to howies last month as he set off to ride from Cardigan to the Hay Festival.

This great video captures the essence of the Beach to Border ride. Taking in 120 miles of quiet Welsh roads, Rob and Co ride from the Irish Sea through the Teifi Valley, over the Cambrian Mountains and south to Hay-on-Wye.

Sometimes life's about taking things slow and filling your day with laughter. Sometimes it's about adventure and pushing yourself further and harder than before. Either way, It's All About the Bike.

First or Last

  • Posted by aron
  • 1 July 2011

Le Tour

Le passion
Le drive
Le speed
Le chase
Le jersey
Le glory

Le T-shirt*

* Made without the use of
le performance-enhancing drugs.

Here's Mark Cavendish gunning it for the line. (you might want to mute it though)


Gonna wait till midnight hour

  • Posted by alex
  • 27 June 2011

It's Monday folks. That means you've got 12 hours to grab something in our Short Sale and to
get in your submissions for the Summer Shorts competition. We've even been making a few
movies of our own.

We've had some great entries on our facebook page and there's still time to upload your
own video submission to win howies prizes.

What's next from us? Maybe a full bike tour of the office...

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