The category is for marking the blogs eligible to appear on howies homepage as brain-food for Feature Block.

£5k for Britains future cyclists

  • Posted by alex
  • 3 August 2012

If you follow the Tour every year, like us, you will have waited a lifetime for a Brit to win it. If you're Bradley Wiggins, you've been training for it all your life.

We wanted to celebrate the amazing win and commissioned a limited edition tee "Sideburns of Glory", that became our fastest selling tee of all time.

For the week after the Tour, we chose to donate part of the proceeds from our cycling themed t-shirts to the Dave Rayner Fund, raising £5560.

Since 1996, The Dave Rayner Fund have supported hundreds of promising British cyclists. By issuing grants to cover training and racing costs, they bridge the gap into making a successful career from cycle racing in Europe and it's great to be able to donate such an unexpected sum.

The fund has supported the career progression for the likes of David Millar and Charly Wegelius and receives ongoing support from professional riders, such as Bradley Wiggins and Mark Cavendish.

There's going to be loads more British Cycling success on the TV over the next couple of weeks and some great tees to celebrate.

MMXXII Missile

  • Posted by alex
  • 27 July 2012

The Sideburns of Glory t-shirt was a big hit. Poor Mike has been keeping the printshop lights burning long into the night trying to catch up.

It's all been for a good cause though, with £5 from every tee going to the Dave Rayner fund (more on that here).

This weekend it's The Marquis of Cavendish's turn to put us all on the edge of our seats as he faces 9 trips to the top of Box Hill before the final dash for the line in the Olympic road race.

We'd already drawn this up and thought it'd be nice to share it for the weekend. We weren't planning to put this design on a t-shirt but if you tweet @howies with #MMXIImissile or like the design on Facebook over the weekend, we might ask Mike to print a few.

Mark Cavendish riding for howies.

  • Posted by ade
  • 20 July 2012

This is the last race of the night at the Revolution series that Mark Cavendish raced for howies. It was why we made the World Champions tee.

It still creates a slight feeling of disbelief in the office that it actually happened.

And at the end of the clip when he talks about howies team riders leading him out. . . something that may never happen to a tiny brand like us again.

The Outsider

  • Posted by alex
  • 6 July 2012

Outsider T-Shirt of the Month

Do you ever experience feelings of discomfort and dread when in large crowds?
Do you ever have an unquenchable desire to get away from it all?
Do you sometimes feel like you just need to escape?

Are you prone to bouts of uncontrollable happiness whenever you do your sports?
And do you ever experience cravings for high speed and peril?

These are all symptoms of an Outsider.

There is no cure.

But then again, who would want one?

The Outsider, Men's T-shirt of the Month and Women's T-shirt of the Month.

Tour de France

  • Posted by alex
  • 27 June 2012

You may have spotted this video on our Twitter feed, but the Tour de France starts this weekend with the prologue in Liège, Belgium.

Over the next couple of weeks, the world's most famous riders will be pushing themselves over some of the most breathtaking and backbreaking stages of cycling known to mankind.

There will be sweat, blood, tears and glory.

We'll be tuning in for a stage or two and running the office sweepstake in true convoluted howies fashion; an undecipherable points and scoring system with the victor buying an espresso machine for the kitchen with their winnings (hopefully).

In honour of this epic race, we've created these Tour de France t-shirts of the month. They're only around for the duration of the Tour and we'll be giving one away every week on the Blog and Facebook, so watch this space...

This weekend I run the longest race I have ever entered.

The Endurancelife   #UTSW  100 miles clockwise round the Cornish coastal path from Porthleven to Watergate Bay in a 40 hour time limit.

I have run some tough Ultra marathons over the years. 125km over the Rockies in Canada at altitude was a challenge. A 1/2 Marathon in snowshoes at -42degrees where my eyeballs froze was also a test.

In preparation I have been running an Ultra of between 35 to 60 miles every month this year, but tomorrow will be the furthest I have tried to run and possibly the hardest I have tried to push myself.

Can I do it? I honestly don't know. I'd like to think that I have learnt to ignore the nagging inner voice that encourages you to quit, but I guess I won't know until I cross the finish line. The weather is going to be bad all weekend, but I like it like that.

There is a saying in ultra running.

"You live an entire lifetime in the course of a single race, all the joy, pain tedium and wonder etched into a single day. Step by step, mile by mile, we keep running through the darkness until we eventually come out the other side at dawn"

It's been quite a journey to get me to this point, and however the weekend goes, I know it will just be the start of the next journey.

I will try to get some pictures onto the howies instagram (@howiesclothing)

A-to-B. Via C.

  • Posted by alex
  • 20 June 2012

Routine can be a good thing, but I recently realised I've been stuck in the grind of A-to-B: Ride to work. Work. Ride home.

The routine has been broken a little in preparation for racing in Italy. So A-to-B has had a little B-to-B loop added at lunch, but last night reminded me it's a lot more fun when A-to-B goes via C. Especially when you don't know where C might be.

I live about 1 mile from work and it took nearly 2 hours to get home via a 30 mile detour on roads I've never seen, over hills I've never climbed and getting lost at a crossroads I couldn't get back to with a map, let alone without one.

Finding myself a little lost, faced with uphill one way and downhill the other, the temptation was to take the easy way out and roll down. But with the setting sun as my only bearing, onward and upward west was the order of the evening and eventually, all would be alright. At the summit, the Preseli's came into view in the distance with familiar-looking fields lining the river valley. It was clear I was heading back to B.

Today is the longest day. 16h 38m 20s of daylight (give or take). That's plenty of time to take the long way home.

Ever wondered where A-to-B might take you if you go via C?

Tree Top Adventure

  • Posted by alex
  • 17 May 2012

We’ve teamed up with Go Ape to give away 5 pairs of tickets for a day out
at one of their tree-top adventure centres.

Rise through the trees, zip down zip wires, climb rope ladders and tip-toe
across high wires in some of the UK's most beautiful forests.
 
To win a day out for you and a friend, simply fill in the form below.
We'll send your friend a confirmation email and also invite them to enter too.

The more friends you enter, the more chance you'll have of winning
(just make sure you have their permission before submitting their details).

This competition is now closed.

Dyfi

  • Posted by alex
  • 9 May 2012

Our May bank holiday was punctuated with a trip to the trails and fire roads in Machynlleth for some epic mountain biking. The weekend didn't start too well after a trip to A&E for stitches, but things only got better on Sunday.

The 11th Dyfi Enduro didn't disappoint, with rain from last week clearing a lot of the surface mud from the slate descents and leaving deep pools of surface water for the brave (and stupid) to ford. 40 miles off-road felt brutal compared to all the recent road riding, but the steep forest hills and crashing downhills left little time to distract yourself from the ride to worry about mileage.

Being my first time at the Enduro I had little idea of what to expect and riding on a borrowed bike, I tentatively span through the course amoung 800 other riders, cheered on by locals, cheer leaders, Welsh hardpists, star wars characters and past beer tents, tempting mugs of free beer 10km from the finish. It's a surreal and hard ride, with every punishing climb followed by teeth clattering descents only to climb higher - rinse and repeat.

If you rode, times are now online. Ruben, Ade and Hazel had a great ride, putting in some fast times. Hazel was even fastest in her category.

Now that my legs have stopped burning and the adrenaline has faded, I can say it truly is an excellent one-of-a-kind event. If you've never ridden the Dyfi, it's definitely something to try - but you'll have to be quick as this year sold out in a matter of minutes.

The Coed-y-Brenin enduro is just around the corner too - run by the same crew from Summit - which will promise another worthwhile trip up the coast.

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