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One giant leap

  • Posted by ade
  • 21 October 2011


So here's our new website. We are very proud of it.

We had been trying to get a new one for 3 years because technology keeps moving on, and now we have.

The clever stuff its built on will allow us to do all the things we dreamed up but never could with the old site.  Now we can keep on keeping on.

And it's not just a new website, but every single system we use to run our business has been replaced at the same time.

Todays launch is stage one of our roll out, and we know that no matter how much debugging we've done before go live, you will find bugs.

You debuggers are good at that.

If you spot something that is goofy then let us know at [email protected] and we will sort it and send you a thank you to say it's been done. Tweaks are good.

This new site will always be in beta.






thank you and good afternoon

  • Posted by ade
  • 20 October 2011


We have finally reached the time to turn off the old howies IT systems in preparation to turn on the new.

For the past 6 months we have been working hard on replacing every single little bit of software that runs our business. From the website, to the printers that print the labels that we stick on your parcel.

Everyone who works at HQ has been frustrated that we have not been able to improve many areas of our service to you, just because of our software was old and stuff just moves on. Look at what your phone can do now compared to 2004.

So there is a conflicting buzz in the office today, feeling great to be moving on, but the fear of  having to switch off something that ain't broken.

But before we upgrade we need to say thanks.

Thanks to Matt and George for the old site.  It's done a ton of stuff well, people still like it and it's never let us down. You guys built it well. We are fussy customers and tough to please, but you guys did.

And thanks to David Wellan. A local surfer who wrote and supported our business  system on his own from the ground up back in 2004, that has chugged through 1/2 million orders.  It's how we were able to move to taking orders over the web and  not just by fax.

Take one last look.

Tick tock.

country bump'kin hell

  • Posted by ade
  • 19 October 2011


Our ride to work has a 180 degree hair pin bend on a 20% hill.

It's tricky in the dry, slippery with leaves and moss grows in the cracks. It's even hard to make it round in a vehicle.

This morning with leaves, moss, rain and a fresh 10mm layer of mud laid down by tractors Ruben lost the rear end and landed his best bike face down on the tarmac. And cut his leg.

Took him a while to smile afterwards.


  • Posted by alex
  • 9 August 2011

You may have heard on the grapevine that Alastair Humphreys came to Cardigan to see us yesterday. A few of us joined him and spent the night on a Microadventure based out of Cardigan.

Keep an evening or two free in the coming weeks, we've got something we'd like to share with you and will let you all know about it very soon...

great bloke, nice rider, our rider

  • Posted by ade
  • 28 July 2011

Will Jackson rides BMX, and we sponsor him along with We The People.

Here is a video of him talking and riding.

Take 10 minutes to watch.

can you guess what it is yet?

  • Posted by ade
  • 17 June 2011

The entrance to the office is always one of those spaces that has a function and no form. We kept the library there. If you came in we had chairs to rest your wearies. We kept our bikes there hung on the wall.

But it wasn't the entrance of a company that is creative and proud to ride.

Monday Pete our head creative had a wave in the brain and today Simon our carpenter/runner/downhiller/adventurer came in to make the idea real.

Can you guess what it is yet?

How Far Can You Go?

  • Posted by ruben
  • 27 May 2011

Chris, an ultra-running-machine friend of mine just sent this video to
help with post-marathon inspiration.

Next week we're going to head out and run 16 miles of trail.

So the next adventures in running begin.

busy busy

  • Posted by ade
  • 20 May 2011

It was a classic crazy start to the sample sale.

Big queue, a rush once the doors opened and a fair few hundred people through the door.

Scott and James served the queue for 4 straight hours, Jack re hung stock and James and me spent 4 hours hanging new stuff on hangers.

If you are coming down over the weekend we are going to get Cardigan to send us up another delivery to see us through Sunday.

And there is plenty of gold left.

howies needs a person

  • Posted by ade
  • 13 May 2011

We are doing an event in London next weekend and could do with some help.

We would need someone to be in the east end with us for two days Saturday 21st 11am to 6pm and Sunday 11am to 7.30pm.

If you can help (we will pay you) then e-mail [email protected] with your contact details.

You will need to be able to lift and hang.

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