the howies headquarters

New T-shirts

  • Posted by ruben
  • 14 April 2011

The perfect t-shirt needs:

Two sleeves.

A hole to put your body, arms and head through.

A good print on it (something funny or thought provoking works best).

And then all you need is a little sunshine.

Every t-shirt needs some of that.

Click here to see our new Men's T-shirts
Click here to see our new Women's T-shirts

Rouleur 23. A good read.

  • Posted by ruben
  • 14 April 2011



Running and cycling take up a really big chunk of my time. If I'm not working or sleeping, I'm probably running or riding. Or reading, talking or writing about running and riding. I don't claim to be a master of either, but I do my best to be as good as I can while juggling work and life.

It's the things I read and the people I meet that keep the fire burning in me to be better and go further. To spend longer in the saddle, to push past the point where I want to stop and find out what happens next...

One of my favourite reads in the cycling department that fuels this fire very well is Rouleur.

Although I'm more of the off road persuasion, the photography and the stories in these pages will stir any rider.

It's in stock here for £10.

Back to my emails.

run rabbit run

  • Posted by hollie
  • 13 April 2011

So...we did it!

A few months ago my friend Naomi and i decided that even though we weren't runners and had very little interest in exercise, we'd run a half marathon in 2011.

After a shambolic few months of very little training (but plenty of pre-run carb-eating) the day finally came around on Sunday. We'd travelled all the way up to Edinburgh to stay with a friend a few days before so were feeling fresh... but terrified, the furthest distance we'd run together was about 6 miles and i think it was finally dawning on us just how far the race was going to be.

We aren't totally unfit ladies, but knowing our limits we decided sensibly to place ourselves in the 2:30 - 2:45 time pen at the start, laughing at the fact our legs were aching a little bit from the walk to the Meadowbank stadium that morning.

It was a really hot sunny day and it later turns out that the course was actually too long, but we did it in the none-too-shabby time of 2 hrs 19 minutes (that also includes a quick toilet pit stop too!)

A few days ago i wrote a blog about the race, and Tim from the Mothership kindly offered us the use of the Kinetic app to track our race stats...so here are my screenshots! (the massive blue nosedive at about mile 3 would be the pit stop!)

A big thank you to anybody who lined the course to clap and shout encouragement, (it really did help immensely)

We weren't aiming to break any records or anything, we just aimed to finish the race together and in one piece...so on that note I'm pretty proud of us.

The ugly scenes of undignified chocolate bar eating at the finish line probably wasn't a pretty sight, or anything to be proud of -  but it had never tasted so sweet!

The story starts in London. Ruben and I were crossing Oxford Street when we were lept on by Darren. He recognised us from the blog and it turned out  he had been to howies to chat composites.

His company makes anything out of composites. From art work, to bits for architects to stuff for racing.

My shoes busted last week and a bit gutted (cause they still had miles left in them) I ordered more shoes.

When he saw my busted shoes on the blog he mailed and offered a kind repair.

I posted them Wednesday and Nigel applied a flexible bond and they arrived today with both soles fully rebonded to the uppers.

Perfectly good shoes will now carry on perfectly as hack shoes.

Thank you very much Darren and Nigel,  I am wearing them tonight.

it’s actually really true

  • Posted by ade
  • 8 April 2011

We are getting a new website.

We really signed on the dotted line.

The old one has been great. It never slept.  It won awards. It's only been offline for about 1 hour in 5 years. People still like it. It does what it should. Still does it 24/7.

Thanks for everything Matt&George.

But there are things it could do better and at times we know it bugs you and us and if it wasn't for how it connects to our back end technology here at HQ we would have upgraded ages ago.

We have been working on this massive IT project for the last 3 years, and the bugs drive us mad every day. We have travelled the country looking at software. We've been shown some amazing ideas.

And then it all fell into place last week.

We were dancing round the office until we realised that this is just the start line, and now the race begins.

So we are going to work hard and deliver it by August.

Hard work is the yeast that raises the dough

new talent needs your help

  • Posted by ade
  • 5 April 2011

Susie wrote is a great letter asking for your help.

She is working at Falmouth Uni on an idea for her degree for a womens range of bike wear.

she wrote;

On my blog there is an introduction to 'lycra not required'  saying what it is all aboutr.  From the readers of brainfood I would love for them to tell me what they think on the idea and the drawings so far. And then, as my ideas progressed, I will post up more designs etc. in detail (had some fabric samples through of sportswear materials etc. so will do some work putting them into visual bits n bobs) at which point it would be nice to have some more input via brainfood on what they/you all at howies thought. This will really help my project becomes something pretty solid because the course at falmouth is a lot about user centred design.  So I can  make something special we have to go and find the problem, get in contact with real people and companies to get feedback and opinions.

If you go here to her blog and have a look at what she has done and give her some feedback, it would help her create based on actual feedback.

45rpm WHAT

  • Posted by aron
  • 5 April 2011

45rpm also goes by the name Matt. You might have met him when he worked at the howies store in Bristol or perhaps you'd have seen him on his fixed gear bike flying down Park street wearing one of our t-shirts. He's instantly recognizable, with a big beard and mesmerizing eyes. He's a howies man through and through.

As well as setting up a bike collective called No Gears Bristol he's a graffiti artist specializing in custom typography and one half of the WHAT collective.

We love his work, especially his recent submission (below) for a competition by Dont Panic. Years of broken and used skate decks have been recycled to create this unique piece of art.

If you like you can help him win a hamper of fruit by voting for his submission right here.

And to see more of his work on flickr you can click right here.

Oh, and you can follow his rants on twitter here > @45rpmWHAT

I think that's everything.

Koja earth lovers

  • Posted by hollie
  • 5 April 2011

I've just come across this video on the Creative Review blog, it's lovely.

Filmmaking duo Koja made this hand-made 3D stop motion film from recycled materials for the Body Shop, showing how small gestures can help take care of nature.

The Body Shop - Earth Lovers from Koja on Vimeo.

an important message..and also, who doesn't like to watch little stop motion bunnies on a rainy grey day like this?

Film for The Body Shop - Earth Lovers
Directed, Art Directed & animated by Koja WeLikeToPlay.com
Light: Mirko Beutler
Music by CA Smith

Ouch? ABCDEFG!

  • Posted by ruben
  • 3 April 2011

After a busy week, I usually like to relax and slow down a bit. Not this weekend, though.

This weekend Kim and I kept getting up at the crack of dawn to trek across the county to the Sealyham activity center where we spent two pretty long days learning ABCDEFG incident protocol and what to do when Things Go Wrong and People Break.

The REC Level 2 course run by Adam from Real First Aid was great. I highly recommend it (or any of Adam's courses) for anyone who spends a lot of time out in the wilds in small groups (or even alone).

For anyone who has already done a First Aid at Work course, this is a great next step and really cements a lot of the basics while increasing your confidence as a first aider.

I just hope it was a waste of time and I never need the knowledge.

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