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the howies headquarters

make things people love

  • Posted by ade
  • 1 April 2011

We have two types of pen in the office.

The ones on the left that people guard with their life. The thing they choose write with every day. The pen of choice in every meeting. Kept in their draw, never on their desk. And never lent out.

The ones on the right always go missing through neglect. No one ever knows where. And we have to buy another box.

I estimate we use 1 loved pen to every 10 unloved pens.

What ever you buy, buy something that you love. If you love it you will care for it.

Make sure it is made well.  If you love it you won't want it to wear out.

Made to last the duration.  One day landfill will be landfull.

Made to do what it say is does, perfectly. Then you won't want to replace it.

Buy well, buy once.

War, huh?

  • Posted by ruben
  • 1 April 2011

This is Peace Plane, one of our older t-shirt designs. But as relevant now as it's ever been.
Click here for Men's or Click here for Women's

The idea is simple, and we think it's pretty well summed up by Mr. Edwin Starr here -

Have a peaceful weekend.

Women's Peace Plane Peace Plane Men's


  • Posted by tidy
  • 1 April 2011

Our mate Jam Factory Gav just released his new eco friendly toy.

Windlets Vinyl Toy from JamFactory on Vimeo.

Girls only.

  • Posted by emma
  • 30 March 2011

Just had this mail from Robbie at Trailab about an up and coming event.

For more info about the camp check them out here

It just got real...

  • Posted by hollie
  • 29 March 2011

This arrived in the post yesterday -

What started out as a bit of a 'yeah-we-can-do-that-why-the-hell-not' challenge between myself and my friend Naomi has all of a sudden become very, very real!

Neither of us are experienced runners, and both are as useless as each other when it comes to things like organising a disciplined training schedule, so in true 'hollie & naomi style' ......we haven't really been training.

But last night we went on a 'just over' six mile run, (...not even half of a half marathon!) Starting out in Cardigan, through the marshlands and past the Fforest camp and back again, the evening sun and constant nattering gossip made it a bit less painful, as did the beautiful view.

Energy levels and enthusiasm started to dip pretty early on though if I'm honest, and although hearing my phone shouting out the 'mile' markers helped massively,  we both agreed that we needed some advice from experienced runners - Ruben has suggested nibbling on jelly babies every few miles, which i do like the sound of...but anything that will help us and stop us being picked up by the stragglers bus will be most welcome!

If you're running it yourself then I'll see you there.

...I'll be the one that's dressed head to toe in howies merino huffing and puffing my way around the course......or more likely the one dressed head to toe in howies merino that's stopping off at a burger van about 4 miles into it.

Girls ride too

  • Posted by howies
  • 25 March 2011

Ok so you've all seen the posts from Ade, Ruben and Hicksey about their lunch time adventures and yeah us girls in the office tend not to have regular sweaty escapades in our lunch hour (the boys don't bother with showers afterwards where as us girls like to, I think) but anyway Hollie has been out running after work, Kim has got her bike out and has been riding the long way home and we have been planning on going out for a luch time ride when dogs, work schedule, illness and punctures get in the way (like last few weeks).

Today I knew it was going to be glorious and even though I was shattered this morning after being out on my bike several times after work this week I just had to bring it to work for a lunch time ride.

I sussed out a route with Ade and off I set in the hot sun.

I hadn't done the route before, I didn't know where the hills were or where to turn but I had my trusty phone with me with GPS location services (very helpful as I could have ended up in Aberporth) and my camera.

The sun was hot.

I definitely didn't need a jacket or leggings 2 merino tops and shorts were fine :-)

I really need to practice getting out of the saddle going up big hills.

Lunch tasted better than usual.

The view was great.

The smell of cows and muck was really strong down the track lane which Ade told me not to go down.

Looking forward to riding more at lunch times this summer

When I got back I was sweaty....

... and I didn't have a shower :-)

hazy view from top of one hill before starting the next one


wild garlic

  • Posted by ade
  • 25 March 2011

The wild garlic is just breaking through, and before it gets tough go pick some. You can make so much great stuff;

Wild garlic pesto

Sea bass stuffed with WG and steamed.

Mussels, white wine and WG.

While onion and WG soup.

Stick it in salade.

Wild garlic bread.

Nettle and WG soup.

Weathers going to be alfresco perfect this weekend.


  • Posted by ade
  • 24 March 2011


took the best bike out for a sunny lunch time spin.

the soles of both shoes came off.

the glue has died.

so did my lunch ride.

fforest microadventure

  • Posted by ade
  • 23 March 2011

I had a pint with James from Fforest at the end of last year and he told me of this adventure he'd just done with Al Humphries and James Bowden (who does our photography) that's just popped up on vimeo.

real adventure

real food

late summer

secluded beach

friends and family

cardigan bay

Take 3 minutes to have a watch and then plan your holiday to Cardigan.

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