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the howies headquarters


  • Posted by hollie
  • 22 March 2011

We've just had an email from Mr Nick Radford, one of our team surfers (look, there's him below) letting us know that he has an album out today on Freestyle records, and as seen on the lovely looking flyer penned by his very own hands below, he's having a launch party at The Alleycat on Denmark St, London, on the 15th April (plus another on 17th April at Miss Peapods in Penryn, Cornwall) - so pop along to say hello if you're in the area!

To see more of Nick's lovely, lovely work (including some work you might recognise from past howies tees) then click here

One talented guy eh.

The Cyclotrope

  • Posted by aron
  • 21 March 2011

A fantastic bike inspired animation by Tim Wheatley

The Cyclotrope from tim Wheatley on Vimeo.

via @themonsterist

be prepared…

  • Posted by howies
  • 21 March 2011

Last week I spoke to Martin Dorey who has a series on TV called "One man and his campervan" you might have seen it on BBC2, and he also has a book out too.

We had a chat about what to wear when you're out and about camping or doing stuff which is one of my favorite topics, and today I arrived into work to receive one of his lovely books, thanks Martin.

It's got loads of recipes in there for what to cook when you're camping, some great photos (including an appearance of a howies tshirt) and other little gems too.

Martin is a surfer, a TV presenter and writer currently working on a new book, you can see his website and his blog and buy a copy of his book here.

With Easter around the corner it's got tons of inspiration in there for getting outside and cooking yummy food.

Martin Dorey

Byebye Hicks

  • Posted by ruben
  • 17 March 2011

David 'Hicksy' Hicks leaves howies today, heading back up to his home in Bonnie Scotland.

He has been our logistics and shipping guy for the last three years (and token Scotsman). I will personally miss having him as my workmate, housemate & teammate, although my productivity levels will probably go through the roof now that I don't have anyone to talk about bikes and stuff with.

Here's a goodbye from Hicks himself:

Cya David, Cardigan Bay will miss you.

(PS. As you are moving to one of the UK's best mountain biking areas, you better get a comfy sofa. I will be visiting).

Getting out there.

  • Posted by emma
  • 17 March 2011

Scott and I headed East yesterday to visit our friends Sara and Mickey who run a lovely shop called Flow in Hay- on-Wye

They have stocked howies for quite a while now, some of our true believers.

Sara, Mickey and I spent a long time talking about our passions for snowboarding and skiing.  Scott and Mickey spent a long time talking about kayaking.

We showed them the AW11 range and then ate yummy soup and gorgeous homemade scones.

It was good to get out of the office, meet up with nice people and chat to Scott.

If you are ever in Hay-on-Wye pop in and say hi to them, the shop is full of lovely things


I wish…

  • Posted by ruben
  • 14 March 2011

... I had this kind of forest to play in.

Another incredible Larock video.

Beautiful riding. Unreasonably amazing trails.

want to work at howies?

  • Posted by ade
  • 10 March 2011

We are getting a new website this year. The old one has done us proud, but like the Walkman, it has its technological limitations in this modern world.

So we’re on the lookout for a full-time web/PR/marketing coordinator person to come to Cardigan to help us spread the word.

In a nutshell…

We are only a small team and like a canoe, there is one person per paddle.

You will be working in our HQ in Cardigan Bay (West Wales), reporting to Ruben the Ecommerce Manager.

You will be ‘Head of Getting it Out There’, making sure what we want to say is heard by the right people. You’ll get the key to our archive of words and pictures, and be working with our talented creatives which will give you incredible content to work with.

You will lead howies’ social media presence, monitoring and moderating the blog, Twitter, Tumblr, Facebook, etc and making sure that all our social sites are kept fresh and that we never go quiet or fail to reply to a question or comment. You will also work with us to use social media our way so we speak to those we want to hear our message without being overtly commercial.

Leave the rats to the rat race.

Moving forward you will have the chance to take an active role in future web development projects such as micro-sites, new website features and other digital work such as iPad/iPhone content and working with new markets.

A link to the job not in a nutshell!

Want to apply ?

Send an email to [email protected] explaining why you want to work with us and why you think you’re the right person for the job. Put your CV in too.  If you want to send something in the post the our address is howies, Bath House Road, Cardigan. SA43 1JY

When does it start ?

When can you start?

Valparaiso Cerro Abajo

  • Posted by hollie
  • 10 March 2011

Just had this neat little vid sent in by one of our customers of the Chilean Valparaiso Cerro Abajo (VCA) Downhill race (...Cheers Simon!)

Now, my knowledge on mental downhill bike races is, well...a bit limited to say the least, so apologies if you've already watched this one - but hey, even if you've seen it before i think you'll agree that it's definitely worth a second watch anyway!


Most days I pretty much struggle to cycle in a straight line.

Love the Poles

  • Posted by ade
  • 10 March 2011

If like mine your kids bring home the tadpoles, here are the top line tips.

  1. Make sure there is plenty of spawn left when you take some.
  2. Put them in a glass container if you can. Never heard of a plastic river bed.
  3. Keep them in dechlorinated water. Leave tap water in the sun for a few hours before you drop them in. Preferably use the water you found them in. Change it when it looks like you wouldn't live in it.
  4. Stick in some aquatic plants for food and oxygen.
  5. Feed them on frozen then thawed lettuce or spinach and good flaked fish food. Not too much, think how much your kids eat then scale down to suit tadpole size
  6. Don’t pick them up, they have delicate skin. Licking soap off your hands and you'll get the idea.
  7. When they frog up, make sure they can get out the water to breath. Work out the exit strategy as they belong outside.

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