the howies headquarters

The Bet

  • Posted by pete
  • 22 February 2012

Last week, my workmates bet me (an unfit chump) the princely sum of £500 that I couldn't run a 10 kilometre race in under 70 minutes.

£500 I thought... "That's a lot of money, think of all the fags and booze you can buy with that".

Of course I naively said yes and took the bet, without really considering what I was letting myself in for. It wasn't until my first training run the other night that I realised exactly how pitifully out of shape I am. Or indeed exactly how far 10 kilometres is. And that I should probably start saving the £500 I'm going to have to cough up, when I fail.

The basis for my self-doubt is the fact that I've been a smoker for nearly half of my life. I'm also partial to a bit of beige food and I enjoy a drink. A lifestyle, I think you'll agree, not really conducive with a the sport of running.

Sure, I can skateboard for hours on end and I can do 20 miles on my bike without too much trouble, so I am active and I'm not overweight or anything. But I haven't run any kind of distance for a long time. Not since being made to do the dreaded cross-country in school. I hated it and I hated being forced into doing it. And that instilled a fear in me – a fear of running and a fear of failing at running, which lives with me to this day. So I never ran again.

But £500 is a good motivator. It's just the kick up the backside I needed to make some changes to my lifestyle. To quit smoking, eat healthier, to forget all the negative crap and just run.

So if you seen a thin, wheezy man trudging around the streets of West Wales, in what look like shoes of lead, don't be alarmed, It's just me... training for my 10K.

I'll be uploading my progress over the next few months, with stories, photos, disappointing stats and maybe a video or two. I welcome your comments, tips and mickey-taking. So please feel free to chip in. Thanks.

Window pain

  • Posted by pete
  • 31 January 2012

Myself and Aron did a little freehand doodle on the Cardigan shop window today, using silky smooth glass pens. I say 'little', it's bloomin huge, actually. My wrist is killing me.

Can you tell what it is yet?

Beginnings of a new t-shirt design

  • Posted by aron
  • 12 January 2012

After a lovely fortnight off over Christmas and New Year we're back in the office and hard at it with new t-shirt designs for the spring range. Trying to come up with ideas got me thinking about my life and how I live it, and the things in it that I love or hate (sometimes both).

One of the things that I noticed was that I find myself glued to my iPhone. All that information right at your fingertips is an amazing thing to have, but at the same time it kinda works the opposite way. You end up consuming more information than you create, almost becoming a bit of a 'slave to the machine, man'. So I thought about how I could reflect this in an illustration for a t-shirt.

Here are a few sketches of what I've been working on. It was nice getting away from the mac and get drawing again, although, as you can tell, it's been a while since I've picked up the pencil and drawn some human forms so they're a little bit rusty. But I do like the Matisse-esque style they have.

As long as it makes the cut, the final design will be included in the spring range. We'll keep you posted on new tees via our twitter and facebook.

Thanks for reading.

Aron.

P.s. I understand there's great irony in posting these on Instagram from my iPhone.

On our own two feet

  • Posted by howies
  • 6 January 2012

As of January 1st, howies got small again.

When we were sold to Timberland in 2006 we became a tiny part of a $2 billion company and that was not easy.

When VF bought Timberland last September we became a miniscule part of a $10 Billion corporation.

So while everybody was crunching the big numbers, the howies management team quietly bought the business back.

We thank VF for giving us the opportunity to be small again.

It could be big.

Winter Sale

  • Posted by alex
  • 1 January 2012

2011 - A year in pictures

  • Posted by alex
  • 20 December 2011

2011;
A year of lunchbreakouts.
A year of first Marathons.
A year of races.
A year of Microadventure.
And the year a World Champion raced for howies.

 

Chris Ultra

2012;
A year for riding harder.
A year for first Ultra's.
A year for (more) racing.
A year for adventure.
Then again, why wait until January...

London sample sale

  • Posted by hollie
  • 24 November 2011

Categories:

There’s a special shopping event at The Old
Truman Brewery, London on Thur 24th Nov
This week we are off to London to do a sample sale.
We haven't been there for a while, so we are really
looking forward to it.

There will be loads to buy and some amazing one off
test print tees from the print shop. We’ll also have the usual end of line, one-off samples, last in the box,
shrunk, faded, and pre-loved. All gold, at silver prices.
So make sure you get there before the lot goes.

Oh and you best bring a bag to carry your new stuff home safely (we don’t give out bags, sorry).

Hope to see you there.

Thanks

howies

Opening times:Thur 24th - 4pm to 8:30pm
Fri 25th - 11am to 7pm
Sat 26th - 11am to 6pm
Sun 27th - 11am to 5pm

The sale will be held at:


Dray Walk Gallery
3 Dray Walk
91 Brick Lane
London E1 6QL

No Power To The People

  • Posted by hollie
  • 11 November 2011

We'll be offline in the office from 11am until about midday today as we're moving some plugs and cables about - you can still order online no problem, but we won't be able to do phone orders or access the system here in the office - but if you need any help just call us on 01239 614122 and we'll give you a bell as soon as we're back up and running.

Now, what to do with that hour without any internet or power...any suggestions?

Weathermen say we're in for a cold snap. So it's a good thing our Winter jackets are on the way this November.

We've updated our classic BFJ down jacket and added an all-new midweight Whistler insulated jacket in there too. They are by far the best jackets we've made yet.

So keep a keen eye on our blogtwitter and facebook for more information on arrival dates. They'll be worth the wait, honest.

Mens:

Womens:

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