the howies headquarters

I've been writing and posting out a lot of letters recently (snail mail is back in don't you know?) so not long ago I ordered some swish patterned tape for some fancy finishing touches to my envelopes and that.

A few days after ordering everything arrived, along with a handwritten note:

It's nice to be nice.

to italy, to race

  • Posted by ade
  • 8 June 2011

We have been invited to ride the Castelli 24 hour road race in Feltre this weekend. Quite an honour and quite a big event. Liquigas have riders there and so do SKY. And Pinarello and Wilier and Sant'Anna and...

The office has been a frenzy of preparation over the last few weeks.

I got new shoes and cleats.

Ruben new glasses, shoes and helmet.

We had to get race licenses from the BCF.

Peter has been watching the weather daily and taking last years  lap times and fettling a strategy in excel.

We all had to go and buy back lights because you have to have them on the course at night.

Ruben shaved his legs. They looked lovely. Took him quite a while apparently to go from lots of hair to non.

We even had to have an official team kit, so the boys in the Printshop used Rob Penn's tee design on the back of the slipstream merino bike top and added some logo's.

Today we has to wash the cow shit off our tyres, the mud from our road shoes and the black mould from the outside of old road helmets.

Smartwool gave us socks and Trek stumped up two full carbon bikes for the weekend at very short notice.

Today we have been boxing everything ready to travel over. Tom in the bike shop gave us three boxes for the bikes and we are ready.

The race starts at 10pm Friday night and we race as a team of 7 (should be min 8) through to 10pm Saturday night.

It's raining and cold so our Welsh training grounds has prepared us well.

Bring on the wet cobbles. They cannot be harder than a freshly mucked road.

Slinkachu

  • Posted by hollie
  • 8 June 2011

Categories:

We've been having a bit of a long-overdue tidy up around the office recently and a few little gems have resurfaced that had been long forgotten.

One of them is the 'Little people in the city' book that i remember being fascinated by last year, It involves the re-modelling and painting of miniature model train set characters, which he then places randomly on the streets of London (and sometimes Manchester) using props and whatever's available at the time to make amazing little scenes.

For loads more brilliant images visit the website and if you're in London be sure to pay attention to the pavements in case you spot (or almost tread on) one of the installations!

Learning by Doh-ing

  • Posted by hollie
  • 8 June 2011

A couple of weeks ago we blogged all about Doh Boy and his mission (along with the good people at LITF) to spread the 'real bread' message throughout national breadmakers' week.

Thanks to everyone who got involved, here's a write up of the week's events and a look into all the hard work that the guys put in to make it happen.

Doh boy thanks you all.

Wethepeople Anytime Now DVD

  • Posted by will
  • 1 June 2011

We have a copy of the new Wethepeople DVD to give away.

This video has been a long time in the making (as the title suggests!) and features a snap shot of the Wethepeople team.

Wethepeople have always had an eclectic mix of people on a team that spans several continents and this video (to use an archaic term) features some of the big names on the team and some of the smaller names as well.

There is a bunch of bonus stuff on here too so it’s well worth a watch.

All you have to do to win a copy is to send in a picture that you think encapsulates the idea of 'wethepeople'.

It need not be anything to do with the bike company, with BMX or even bike related.

It is a very old phrase that gets overused and we would like to see what it means to people in the here and now.

Send your picture to emma@howies.co.uk by next Friday 10th June and we’ll pick a winner, send the DVD out to you and post the picture on the blog here.

Rob Penn - Beach to Border ride

  • Posted by pete
  • 31 May 2011

Rob and crew just leaving Cardigan Bay, on their way to The Hay Festival
for the launch of his 'It's All About The Bike' book.

With plenty of pasta and a good tailwind they should be there by Friday.

Good luck folks. Ride safe.

Rob Penn ride out

  • Posted by ade
  • 27 May 2011

Next Tuesday Rob is coming to Cardigan to start his ride from the coast to the Hay Festival. He's getting the train over to Carmarthen and then once he gets to Cardigan this is his very loose plan for his ride to Hay.

"Tuesday 31 May - 'Le Petit Depart':

Let's meet in Cardigan from midday, for a 2pm departure. We'll meet at fforest cafe, alongside Castle Street, on the banks of the Teifi River, beneath the howies shop.

Cardigan ain't easy to get to: the nearest train stations are Fishguard Harbour (about 20 miles away - and served by only two trains a day) and Carmarthen (about 30 miles - but 1 or 2 trains an hour). On trains beyond Swansea, the official bike policy is restricted to two bikes only: in practice, it's more flexible. Give me a shout with questions about bikes on trains. Carmarthen is obviously the easiest route in. It's quite a hilly ride if you want to pedal from Carmarthen to Cardigan.

If you'd like to arrive in Cardigan the night before, there are several great places to stay: try Llety Teifi (www.llety.co.uk) and speak to Clare, or fforest (www.coldatnight.co.uk).

Setting off from Cardigan, we'll ride 25 miles to just beyond Llandysul, following the Teifi River for the most part. There are a few steep hills, so be ready!

Sleep @ Nantgwynfaen Organic Farm (http://www.organicfarmwales.co.uk/): this is booked for us as a group. Accommodation here takes various forms - bedrooms, the 'Glamour Van' and tents if need be. We'll play spoof to see who gets what. There's a pub down the road for dinner, although Amanda has offered to throw a bbq. We'll plan food nearer to the time when I know numbers.

Wednesday 1st June

35-40 miles, mainly following the Teifi Valley, much of it on Sustrans route Lon Teifi. We'll have a picnic somewhere on the river, an ice cream at Conti's Cafe in Lampeter, a pint in the old drovers pub, Talbot Arms in Tregaron and stop for a bit of bird watching on Cors Carron. For those with juice left in the legs, there's a lovely ruined medieval Cistercian abbey at Strata Florida, a couple of miles beyond our destination.

Sleep & eat @ The Black Lion Hotel (www.blacklionhotel.co.uk), Pontrhydfendigaid (small prize for the first correct pronunciation): PLEASE BOOK ROOMS DIRECTLY with Dominic: 01974 831624

I've reserved four rooms in my name: Dominic will release them on a first come, first served basis. Please get on and book this.

Thursday 2nd June

30 miles, over the top of the Cambrian Mountains to Rhayader: this is a stunning day's riding. There's a long pull on to the tops of the hills, but it's worth it. The landscapes and views are wonderful and the descent through the Elan Valley is breathtaking.

Sleep (and maybe eat) @ The Elan Valley Hotel (www.elanvalleyhotel.co.uk). Speak to Cari - 01597 810448. Again PLEASE BOOK THIS DIRECTLY. There are other a few other options in Rhayader if you don't want to stay here.

Friday 3rd June

An early start for the 35 miles, following the Wye Valley, gently down to Hay. There are a few hills, but it's another lovely ride. I have to be there at 2.30, to give a talk at the Literary Festival. That's really where it ends... Accommodation during the festival is hard to come by.

We'll be pedalling light. Bring tools etc. Do, please, bring a spare tube or two that fits your own wheels. There are bike shops in Carmarthen, Cardigan and Rhayader. Bring some cash: we'll run a kitty for picnics etc.

Look forward to hearing from you and really look forward to riding with you. I leave you with this lovely quote from American poet and author, Diane Ackerman: 'When I'm on my bicycle, the world is breaking someone else's heart.'

If you fancy doing a bit, it's going to be a slow ride to Hay. We have our quiver at the ready.

How Far Can You Go?

  • Posted by ruben
  • 27 May 2011

Chris, an ultra-running-machine friend of mine just sent this video to
help with post-marathon inspiration.

Next week we're going to head out and run 16 miles of trail.

So the next adventures in running begin.

Hugo and Pete from SAS came up to our Cardigan HQ to build a plan about us (that includes you) helping with their annual fund raising raffle.

howies are giving away the headline prize and we will be asking you our whole database to sell tickets to help hit their target of £20,000.  Last year they raise £12,000, so we have a mountain to climb this time.

As well as howies kit, there will also be hand made wooden boards,

These are some reasons to get involved;

90p in every pound raised goes to fighting their causes.

They directly lobby industry with solutions to the problems they are causing.

Their support comes from many other users of the coast. Walkers, runners, body boarders, kite surfers, sun bathers, swimmers and dog walkers.

They are working as hard to prevent marine pollution, climate change and litter as much as sewage.

They are have a network of reps all over the UK who give their time to campaign, raise money and awareness and get hand on help to beach clean.

So when the time comes all we ask of  you is to sell a few raffle tickets to your friends and send the cash to SAS and we will give you regular updates on where we are, Blue Peter style.

And if you can spread the word over your social network to spread the word, we have the potential to give them the cash to campaign the hardest they ever have done.

And you could win an amazing prize.

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