Who's that girl?

  • Posted by ade
  • 1 November 2011

Hazel started work at howies today helping Louise in our garment technical division.

We first got to know her when she sent us a hand embroidered letter.

Then she raced in our Strath Puffer 24 hour team with Ruben, Hicksey and Alastair Humphreys. She rode the fastest lap and was just beaten to most laps by Alastair.

She's a biker, surfer and snorkler. And has designed her own tech range after graduating form the performance sportswear design course at Falmouth.

I think she will put us to shame at next years bike races. Check out her cross bike.

So when a zip just works, a pocket feels right, a base layer hugs not rubs, a dress dresses you as it should and a loved shirt goes unnoticed on your back day in day out, it's because Lou and Hazel did their work well.

Go Team howies

  • Posted by alex
  • 31 October 2011

howies revolution cycling

The first event in the Revolution track series took place on the weekend at Manchester velodrome with the howies team making their track debut.

Team riders Leif Lampater, Jon Mould and Adam Duggleby brought their experience together with future stars, Elli Coster, Amy Hill, Rebecca Hunt, Zac May, Matt Cross and Owen James. The team did us proud against some of the biggest names in track cycling.

They placed really well across all the events, with Leif Lampater and Jon Mould taking the win in the Madison TT, over favourites Team Sky. Good work folks.

1km Madison TT
1. howies – Leif Lampater and Jon Mould 58.980
2. Rapha Condor Sharp
3. Sky Pro Cycling

FS Boys Scratch
1. Chep UK – Jacob Scott
2. howies – Zac May
3. Maxgear – Jake Ragen

Future Stars Girls Scratch 5km
1. Cunga Bikes – Emily Kay
2. howies – Ellie Coster
3. Maxgear Racing – Megan Boyd

Future Stars Girls Points
1. Cunga – Emily Kay 11 pts
2. Maxgear – Megan Boyd 5 pts
3. howies – Ellie Coster 5 pts

After the weekend's race, Team howies are sitting in 5th position overall with 3 events to go. A full write up of the weekend's race can be found here.

Catch highlights of Revolution tonight on ITV4 at 7pm and you can follow Team howies on twitter with @howies and @RevolutionUK using the hashtag #goteamhowies.

Recap with words from team rider Leif Lampater - straight from the horses mouth coming soon on brainfood...

Winning Microadventurers

  • Posted by alex
  • 28 October 2011

After much deliberation, the long-awaited winners from our Microadventure competition are named and famed below.

A huge thanks to everyone who took part and we hope you had as much fun as we did.

Microadventures let anyone plunge into a world of cheap Credit Crunch adventures. Adventures that are close to home, which are fun, affordable, easy to organise and designed to get you doing and experiencing things that would normally pass you by.

This competition was a great reason for howies to invite Alastair Humphreys up for a Microadventure of our own and if you missed it, the video is here.

We asked you to get out there and do your own Microavdenture and send us your story. For us, these four stories really captured the spirit of Adventure and we've thrown in an honorable mention to the good folk in Japan for their unique video approach.

Enjoy - in no particular order:


Tom Allen - Zone 1 Microadventure


Luke & Brooke - London to Lewes


Simon Edwards - South Downs


Ariel & Emma - Belfast

Runner Up

Rob Thomson & Co - Sapporo, Japan

If you're one of our winners, please drop us a line on info@howies.co.uk to claim your prize.

Confused.EU

  • Posted by pete
  • 27 October 2011

Categories:

Confused.EU

So let's get this straight...

Spain owes Germany $200 billion, so borrows $100 billion
from France and $100 billion from Britain in order to pay
them back. But Britain is skint, so we borrow $100 billion
from Germany to give to Spain to pay back Germany.

Meanwhile, Ireland owes Germany $60 billion and is struggling
to pay them back, so they borrow $30 billion from Spain and
France to pay back the Germans. But Spain and France can't
cover the loan, so they both plead with Italy to lend them
the money. The Italians already owe $1.4 trillion to France,
Germany and Britain, so they borrow the $30 billion they need
to lend to Spain and France to pay back Germany from Britain,
adding to their already sizeable debt.

But by now Britain is really struggling, so in order to lend
Italy the money, they borrow another $1 trillion from Germany
to give to Italy to pay back Spain and France who borrowed it
from Germany in the first place. By now Germany is starting to
feel the pinch too, so they ask Britain to lend them $5 billion.
"No problem", says Britain, we'll just ask Spain.

Confused? So are they.

howies Join the Revolution

  • Posted by alex
  • 26 October 2011

revolution

Track cycling has been around a while. Since at least 1870.

Back then, it was all about the bikes and the thrill of speed – things we at howies know and love.

Since then, the bikes may have gotten lighter and the outfits a bit tighter, but there at the heart of it all, it's still about pedal power and the pursuit of speed.

That’s why this winter, howies is supporting British cycling and making our debut in the Revolution Track Series at the National Cycling Centre Velodrome in Manchester.

With big names like David Millar riding in a howies jersey and races broadcasting on ITV4, we can't wait to get started and see the howies track team in the middle of it all, on their bikes, going fast.

The Revolution series starts this weekend at 19:00 on Saturday 29th October.

weather warning

  • Posted by ade
  • 24 October 2011

Categories:

 

 

One giant leap

  • Posted by ade
  • 21 October 2011

 

So here's our new website. We are very proud of it.

We had been trying to get a new one for 3 years because technology keeps moving on, and now we have.

The clever stuff its built on will allow us to do all the things we dreamed up but never could with the old site.  Now we can keep on keeping on.

And it's not just a new website, but every single system we use to run our business has been replaced at the same time.

Todays launch is stage one of our roll out, and we know that no matter how much debugging we've done before go live, you will find bugs.

You debuggers are good at that.

If you spot something that is goofy then let us know at info@howies.co.uk and we will sort it and send you a thank you to say it's been done. Tweaks are good.

This new site will always be in beta.

 

 

 

 

 

Cardigan Store Window

  • Posted by ade
  • 21 October 2011

Categories:

It took us a while but we found 6 reclaimed Mannequins for the huge store windows in Cardigan.

Chris spent the day dressing them for the cold weather.

We need to have a bit of creative fun with them, cause they are very clothes shop...

 

 

 

fragile knee fragile mind

  • Posted by ade
  • 21 October 2011

 

With our three marathons in three days coming up in the 3rd week of November, I have been starting to push the norm.

Trickier trails. More hills. Night running. Boring road reps. Running to work. Running with all the kit I need to be self sufficient for 26 miles.

I have never run a marathon, only a 1/2. But I have always been able to run far and then want to run further. The jump to do 3 marathons in 3 days was just a change in head space.

Before I signed up I thought I would never be able to train enough. After I signed I was able. It would just be 4 of my normal runs at once, run at a slower pace. If I die a death I can always walk it.

Training was building the fitness and my head was rock solid. I'll just do it. It will be hard but I can do it.

Then last week my knee gave in followed shortly by my head. One run. A tightening knee. A long downhill finally brought me to a standstill and a limp 2 miles home with a locking knee.

I changed shoes and did some stretching but every run afterwards ended the same.

The remedy was a simple conversation with Ray at the health food shop. He runs ultra's on his days off. Sometimes in the evenings in the summer. We were chatting about the triple and I mentioned my knee.

"Happens all the time when you run lots and long.  Your iliotibial band is just tight and inflamed do this strech every day and it will go."

And it nearly has.

I am planning a lunch breakout today to repair my head.

 

 

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