Beginnings of a new t-shirt design

  • Posted by aron
  • 12 January 2012

After a lovely fortnight off over Christmas and New Year we're back in the office and hard at it with new t-shirt designs for the spring range. Trying to come up with ideas got me thinking about my life and how I live it, and the things in it that I love or hate (sometimes both).

One of the things that I noticed was that I find myself glued to my iPhone. All that information right at your fingertips is an amazing thing to have, but at the same time it kinda works the opposite way. You end up consuming more information than you create, almost becoming a bit of a 'slave to the machine, man'. So I thought about how I could reflect this in an illustration for a t-shirt.

Here are a few sketches of what I've been working on. It was nice getting away from the mac and get drawing again, although, as you can tell, it's been a while since I've picked up the pencil and drawn some human forms so they're a little bit rusty. But I do like the Matisse-esque style they have.

As long as it makes the cut, the final design will be included in the spring range. We'll keep you posted on new tees via our twitter and facebook.

Thanks for reading.

Aron.

P.s. I understand there's great irony in posting these on Instagram from my iPhone.

On our own two feet

  • Posted by howies
  • 6 January 2012

As of January 1st, howies got small again.

When we were sold to Timberland in 2006 we became a tiny part of a $2 billion company and that was not easy.

When VF bought Timberland last September we became a miniscule part of a $10 Billion corporation.

So while everybody was crunching the big numbers, the howies management team quietly bought the business back.

We thank VF for giving us the opportunity to be small again.

It could be big.

Revolution Round 3 this weekend

  • Posted by alex
  • 6 January 2012

We've not even been back a full week in the office and Team howies are off to a racing start this weekend up in Manchester.

This Saturday, Russ Downing is heading up the team at Revolution, and we're looking forward to some big leg action in front of another sell-out crowd.

Still buzzing from Round 2 and Cav riding for Team howies?  Well, you can get your hands on a limited edition howies rainbow replica jersey.

We've got x2 to give away, both are a size Medium.

To be in with a chance to win, simply share your photos from Revolution this weekend with us.

Upload your photo to our facebook wall, or tweet your photo @howies with the hashtag #goteamhowies.

We'll announce the winners next week along with a link to the ITV4 highlights.

PS. If you're not Social Media savvy, you can always drop us an email with your photo to info@howies.co.uk.

Team howies: Jon Mould

  • Posted by alex
  • 5 January 2012

Jon's role in Team howies seems to be being stoked on riding as we haven't seen him on the bike without a smile.

Paired with Leif Lampeter, he won the 1km Madison TT at Revolution round 1, and along with Andy Fenn, Jon led Mark Cavendish to victory in the 15km Scratch at the last meet.

Originally from Wales, Jon has been in the team from the start (aided obviously by a strong list of accomplishments & a great riding attitude). He spends the winter focused on the track and concentrates on a Road race programme through the summer, taking part in events all around Europe.

When Jon isn't racing for howies, he's based up in Manchester together with fellow British Academy riders. These guys all live and train together with a love of biking and a sole purpose to race bikes.

1. How did you get started in cycling?
I started when I was 14 at the Newport Velodrome, my Mum and Dad took me down one day for taster session and just progressed from there.

2. Where do you ride when you just want to ride for fun?
I think I'd ride a mountain bike up at Cwmcarn Trail with my brother, I don't do it much, but it's always good when I get the chance to.

3. If you could ride in any event in the world, what would it be?
I'd want to finish the Tour de France, it's the most famous race there is. Ask anyone and the first race that comes to their mind is the Tour.

4. What do you do to relax before a race?
I just listen to music, but it's not always 'relaxing' music I'd listen to. But before any road race I always try and find a cafe and get a quick coffee, especially in Italy.

5. What do you like to do off the bike?
I'm a big Ice Hockey fan so whenever I'm home I always try and watch the Cardiff Devils. And I'm into my dance music so I like to think I'm a DJ not a very good one but spend a lot of time 'trying' to mix songs.

It's Round 3 of Revolution this weekend with highlights on ITV4 on Monday. You can follow the action on our twitter. Let us know you're support using the hashtag #goteamhowies.

Winter Sale

  • Posted by alex
  • 1 January 2012

2011 - A year in pictures

  • Posted by alex
  • 20 December 2011

2011;
A year of lunchbreakouts.
A year of first Marathons.
A year of races.
A year of Microadventure.
And the year a World Champion raced for howies.

 

Chris Ultra

2012;
A year for riding harder.
A year for first Ultra's.
A year for (more) racing.
A year for adventure.
Then again, why wait until January...

Team howies: Andy Fenn

  • Posted by alex
  • 19 December 2011

Andy-Fenn

Another 1 to 5 from the howies pit at Revolution. Team rider Andy Fenn gives us a quick insight into riding.

Andy was an obvious choice for the team with his winning record across track and road disciplines, the most impressive we think is his U23 UCI World Championships Bronze medal win.

Riding in the elite category for Round 2, Andy teamed up with Cav for the Madison TT and joined Jon Mould to help bring howies the Rainbow victory in the 15km scratch last month.

Andy's skipped the winter weather on a training camp in Spain and left us a few words before he disappears off Down Under next month on tour...

1. How did you get started in cycling?
I started mountain biking first, my dad got me into that, but there isnt cycling in the family. When I moved to Welwyn I joined the Welwyn Wheelers, and slowly took it more seriously from there, progressing through the British Cycling Programs.

2. Where do you ride when you just want to ride for fun?
I dont really have a favorite route, as you can get bored of the same thing, but its always more fun when you go out with a good group of people you know to a nice cafe on a easy day.

3. If you could ride in any event in the world, what would it be?
Paris-Roubaix.

4. What do you do to relax before a race?
I just try to keep my mind off the race until its time to get ready. When we were in the camper van you can always have a laugh with the other guys so that helps.

5. What do you like to do off the bike?
Meeting up with friends, going out to eat, and just relaxing. Normal things.

If you've got any other questions for our team, just leave a comment below.

Cardigan's Open Sunday

Pete and Aron have been up to the shop and fitted the Cardigan shop Christmas window in time for the weekend.

And, because it's the last weekend before Christmas, the shop will also be open on Sunday 11-4(ish).

There's lots of bargain knitwear as well as some great sample stuff to be found.

Kate Sutton Exhibition

 

We are very proud to announce that for the next few weeks we will be hosting the work of Kate Sutton in our Staircase Gallery. We have a collection of both screened and digital prints, Christmas cards and Recipe books on display and for sale, perfect for those of you still with some xmas shopping to do.

Kate has collaborated with howies on numerous occasions, you may recall her 'tea, drink of champions' illustration and more recently her 'root veg stew' t shirt.

www.katesutton.co.uk

http://katesutton.typepad.com/

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