Mark Cavendish riding for howies.

  • Posted by ade
  • 20 July 2012

This is the last race of the night at the Revolution series that Mark Cavendish raced for howies. It was why we made the World Champions tee.

It still creates a slight feeling of disbelief in the office that it actually happened.

And at the end of the clip when he talks about howies team riders leading him out. . . something that may never happen to a tiny brand like us again.

Our Last Big Sale

  • Posted by ruben
  • 12 July 2012

Since parting ways with Timberland and becoming independent again
back in January, we've been slowly but surely changing the way we
do things. We've spent less time sweating over Powerpoint presentations
and more time getting muddy on our bikes or running in the hills.

We've also had some of the most exciting product meetings any of us
remember, and we're working on some big improvements to our
website with some new digital projects too.

A lot of these changes won't start to show up until next year, and right
now we still have a lot of SS12 stock that was bought back when we
were a tiny part of a huge corporation. In those days, we would submit
our carefully considered buy plan, but by the time it got back to us it
had always grown by about 40% and we ended up with too much.

So you'll probably notice a few offers landing in your inbox over the
next month or so as we clear all that stock out of the warehouse.
But after that, we are done with making too much. Next time around,
for SS13, we will buy only what we think we can sell and grow at our own pace.

So if you want a bargain, buy it now,
because we're hoping this will be our last big sale.

Small is good.

Shop men’s sale >     Shop women’s sale >

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I’ll set the scene, it’s Friday evening, you’ve just driven 5 hours to a race site and you’re pitching your tent, it’s all going well.


You then catch up with some old riding buddies and sit by the fire relaying stories of past bike exploits. You then think, well it’s time for bed, gotta get that respite before the race tomorrow. So you’re in your sleeping bag getting all snuggled when suddenly the heavens open and for the next how ever many hours you lay there listening to the torrential rain tearing at your tent walls.

The wind then picks up, you’re thinking ‘well I’m either going to be blown away or float off when the river that I’m camped next to burst it’s banks’. Envisaging BBC news the following morning – lost campers found stranded out to sea!!

But somehow you manage to get some shuteye, and as you open that door zip and look out, you see carnage!! I’m talking gazebos that have been up rooted, tents that have collapsed and probably the most horrific, your kit bag sitting in the middle of a large puddle! Pants. Good start to a 24hr mtb race!

I’ve been riding this event for years now and have always had an awesome time. It’s a super course that has a bit of everything including British mtb history when the Grundig world cup was held there in 1998, which I also raced in! Showing my age now.

I think sometimes when conditions are at their worst it somehow becomes that much more enjoyable, everyone is in the same boat. Having to walk that blasted off-camber singletrack section or put on those cold wet muddy shorts from your previous lap. It’s character building I reckon.

With a team of 5 consisting of myself, Chris, Rune, Jason and James we managed to complete 21 laps putting us into 6th position overall in the mixed cat, which was a nice bonus to the weekend.

It was an absolute pleasure riding with those guys, non-stop banter and James’ enthusiasm that never faltered! We also managed to avoid any mechanicals or injuries, which was pretty lucky seeing as a snapped mech and chain was a common occurrence throughout the race.

Even though my bike now runs like a bag of spanners and my mountain of kit washing doesn’t seem to be reducing I wouldn’t have changed anything about the weekend, it’s was brilliant and I came away as usual with a massive grin on my face that I got to ride my bike and hang out with some lovely people.

That’s what two wheels are for!

The Outsider

  • Posted by alex
  • 6 July 2012

Outsider T-Shirt of the Month

Do you ever experience feelings of discomfort and dread when in large crowds?
Do you ever have an unquenchable desire to get away from it all?
Do you sometimes feel like you just need to escape?

Are you prone to bouts of uncontrollable happiness whenever you do your sports?
And do you ever experience cravings for high speed and peril?

These are all symptoms of an Outsider.

There is no cure.

But then again, who would want one?

The Outsider, Men's T-shirt of the Month and Women's T-shirt of the Month.

Tour de France

  • Posted by alex
  • 27 June 2012

You may have spotted this video on our Twitter feed, but the Tour de France starts this weekend with the prologue in Liège, Belgium.

Over the next couple of weeks, the world's most famous riders will be pushing themselves over some of the most breathtaking and backbreaking stages of cycling known to mankind.

There will be sweat, blood, tears and glory.

We'll be tuning in for a stage or two and running the office sweepstake in true convoluted howies fashion; an undecipherable points and scoring system with the victor buying an espresso machine for the kitchen with their winnings (hopefully).

In honour of this epic race, we've created these Tour de France t-shirts of the month. They're only around for the duration of the Tour and we'll be giving one away every week on the Blog and Facebook, so watch this space...

This weekend I run the longest race I have ever entered.

The Endurancelife   #UTSW  100 miles clockwise round the Cornish coastal path from Porthleven to Watergate Bay in a 40 hour time limit.

I have run some tough Ultra marathons over the years. 125km over the Rockies in Canada at altitude was a challenge. A 1/2 Marathon in snowshoes at -42degrees where my eyeballs froze was also a test.

In preparation I have been running an Ultra of between 35 to 60 miles every month this year, but tomorrow will be the furthest I have tried to run and possibly the hardest I have tried to push myself.

Can I do it? I honestly don't know. I'd like to think that I have learnt to ignore the nagging inner voice that encourages you to quit, but I guess I won't know until I cross the finish line. The weather is going to be bad all weekend, but I like it like that.

There is a saying in ultra running.

"You live an entire lifetime in the course of a single race, all the joy, pain tedium and wonder etched into a single day. Step by step, mile by mile, we keep running through the darkness until we eventually come out the other side at dawn"

It's been quite a journey to get me to this point, and however the weekend goes, I know it will just be the start of the next journey.

I will try to get some pictures onto the howies instagram (@howiesclothing)

A-to-B. Via C.

  • Posted by alex
  • 20 June 2012

Routine can be a good thing, but I recently realised I've been stuck in the grind of A-to-B: Ride to work. Work. Ride home.

The routine has been broken a little in preparation for racing in Italy. So A-to-B has had a little B-to-B loop added at lunch, but last night reminded me it's a lot more fun when A-to-B goes via C. Especially when you don't know where C might be.

I live about 1 mile from work and it took nearly 2 hours to get home via a 30 mile detour on roads I've never seen, over hills I've never climbed and getting lost at a crossroads I couldn't get back to with a map, let alone without one.

Finding myself a little lost, faced with uphill one way and downhill the other, the temptation was to take the easy way out and roll down. But with the setting sun as my only bearing, onward and upward west was the order of the evening and eventually, all would be alright. At the summit, the Preseli's came into view in the distance with familiar-looking fields lining the river valley. It was clear I was heading back to B.

Today is the longest day. 16h 38m 20s of daylight (give or take). That's plenty of time to take the long way home.

Ever wondered where A-to-B might take you if you go via C?

Torch run

  • Posted by aron
  • 25 May 2012

The Olympic torch will be making its way through our little town this Sunday.

So we did a new shop window display to help the runner along.

Tree Top Adventure

  • Posted by alex
  • 17 May 2012

We’ve teamed up with Go Ape to give away 5 pairs of tickets for a day out
at one of their tree-top adventure centres.

Rise through the trees, zip down zip wires, climb rope ladders and tip-toe
across high wires in some of the UK's most beautiful forests.
 
To win a day out for you and a friend, simply fill in the form below.
We'll send your friend a confirmation email and also invite them to enter too.

The more friends you enter, the more chance you'll have of winning
(just make sure you have their permission before submitting their details).

This competition is now closed.

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