Birthday Club

  • Posted by alex
  • 15 May 2012

Saturday was belting sunshine out west and Hazel had rallied us up for her birthday to ride the Tour of Pembrokeshire. We couldn't have asked for better weather to take in 75 miles of Wales by bike.

The miles passed as the skin got pinker, taking in coastline out of St. Davids and up towards the towns closer to home, before turning back over the Preselis towards the finish.

Plenty of riders passed us by while we stopped for lunch or to high-5 santa; our faux Birthday Club t-shirts giving away that we probably weren't taking things all that seriously. In fact, by the end of the ride, we had picked up a few companions along the way, making the ride that bit more fun.

Sometimes with cycling to work and rides penned in the diary, I forget how great it is to ride without an agenda - not riding to train, abandoning the GPS and the ticking clock, no pace to keep or person to beat.

Note to self: Ride more. Train less.

Roll on summer.

Lunch.

The top of the climb. On top of the world.

Dyfi

  • Posted by alex
  • 9 May 2012

Our May bank holiday was punctuated with a trip to the trails and fire roads in Machynlleth for some epic mountain biking. The weekend didn't start too well after a trip to A&E for stitches, but things only got better on Sunday.

The 11th Dyfi Enduro didn't disappoint, with rain from last week clearing a lot of the surface mud from the slate descents and leaving deep pools of surface water for the brave (and stupid) to ford. 40 miles off-road felt brutal compared to all the recent road riding, but the steep forest hills and crashing downhills left little time to distract yourself from the ride to worry about mileage.

Being my first time at the Enduro I had little idea of what to expect and riding on a borrowed bike, I tentatively span through the course amoung 800 other riders, cheered on by locals, cheer leaders, Welsh hardpists, star wars characters and past beer tents, tempting mugs of free beer 10km from the finish. It's a surreal and hard ride, with every punishing climb followed by teeth clattering descents only to climb higher - rinse and repeat.

If you rode, times are now online. Ruben, Ade and Hazel had a great ride, putting in some fast times. Hazel was even fastest in her category.

Now that my legs have stopped burning and the adrenaline has faded, I can say it truly is an excellent one-of-a-kind event. If you've never ridden the Dyfi, it's definitely something to try - but you'll have to be quick as this year sold out in a matter of minutes.

The Coed-y-Brenin enduro is just around the corner too - run by the same crew from Summit - which will promise another worthwhile trip up the coast.

London sample sale

  • Posted by alex
  • 8 May 2012

We are heading back to London this week to do a howies sample sale and will be in here, opposite Rough Trade Records.

Chris has been downstairs boxing up some great Merino, one-offs, last-in-the-box, odds and ends, and never-to-be-made-agains. As usual, it's first come - first served, so don't wait too long...

The nearest station is Liverpool St, and there's plenty of room to bring your bike in too.

Doors are open:

Thursday 10th May: 4pm to 8pm
Friday 11th May: 10am to 7pm
Saturday 12th May: 11am to 6pm
Sunday 13th May: 11am to 4pm

And don't forget to bring a bag to take your purchases home in.

Rest Less Recipe

  • Posted by alex
  • 4 May 2012

There's nothing quite like real food to keep you going when out doing something challenging. Especially at 3am, when your stomach's raw and another energy bar, shot, gel or gram of raw sugar could not be further from your mind.

That's why we asked Laura to make us a few things for the Rest Less ride. Nothing beats home made food to keep you fueled for adventure.

Packed full of Brazil nuts, Almonds and oats for natural energy,
this flap jack got tired bodies and minds across the country.

Chunky Chocolate Nut Flapjacks

200g Oats
30g Desiccated coconut
160g Butter
50g Light muscovado sugar
4 tbsp Golden syrup
100g Brazil nuts, cut into large chunks
50g Almonds, cut into large chunks
85g Good quality dark chocolate, cut into large chunks

* Grease and line tin.
* Mix together oats and coconut.
* Melt butter, sugar and golden syrup in a pan, until sugar has dissolved.
* Stir mixture in with the oats and coconut.
* Spoon into tin and press down evenly.
* Scatter over the nuts and chocolate pieces.
* Bake at 180°C / Gas 4, for 25 - 30 minutes until golden brown.

Unlike your usual energy food, we don't have a list of calories, grams of protein, carbs or how many GI's - but on a scale of edible to delicious, we'd say it's excellent.

Recipe: Laura Elsaesser

Bristol Sample Sale this weekend

  • Posted by ade
  • 16 April 2012

We are heading back to Bristol this weekend to do a howies sample sale at the bottom of Park street. We will be in here, number 30 on the right as you are heading uphill. It's only a 15 minute walk from Temple Meads rail station too.

The space is not as big as usual, so you won't be able to get your bike in.  And if Thursday is it's usual busy self, you may be in the queue for a bit. But we are around for 4 days, and not everything will be out on the first night.

As before there will be some amazing bargains,  last-in-the-box pieces from seasons past, unique samples of items that were never put in to production, prototype samples and maybe things that need a button or a stitch.

The sale will run:

Thursday 19th April: 4pm to 8pm

Friday 20th April: 10.00am to 6pm

Saturday 21st April: 10.00am to 6pm

Sunday 22nd April: 11.00am to 4pm

But remember, as always, stock is limited so if you want the first stuff out the box, be the early bird.

Oh and bring a bag to take your purchases home in.

Doubt Vesuvius

  • Posted by ade
  • 12 April 2012

 

This weekend we run the Endurancelife coastal series at Heddon Valley on Exmoor. Sofia in the 10km, Hazel in the 1/2 marathon (both first time) and Ruben, Chris and unfortunately myself in the Ultra.

My first and last Ultra was in February. The 35 miles took a few weeks preparation 7 hours and all my will power to finish, and they I could not walk for 2 days. Then we had the Restless ride to prepare for so I switched to the bike training three times a day. Then I went away for work and the running has been a few quick 5 milers here and there. And I meant to downgrade to the marathon, but missed the deadline.

On a scale if 1 to 5, the course is rated 5 (Extreme) and thus the last 14 days and the next 39 hours will be trying to keep a lid on the self doubt.

I have all my mental race props prepared. Innov-8 shoes, smartwool socks, howies shorts boxers baselayers and Brenin jacket, my Salomon s-lab pack, Nuun rehydration tablets, Camelbak bottle, Clif bars, shots and luna bars, iPhone with 1000 running tracks, swiss army knife, chewing gum, foil blanket, first aid kit, ankle brace, £20 note and a merino beanie.  They have got me through hell and high water.

But when the gun goes, it all going to be down to keeping a lid on the pain and the doubt. And the hardest bit will be the last 6 miles of the marathon to the finish line, where they send you out again on the 10km course to do the Ultra.

That doubting bit of my mind will be nagging me stop. "Why go further? You're tired, you've already run the next bit, the car's just there and you could get changed and be home to see the family sooner. You won't be able to walk tomorrow. You just did a marathon, that's good enough. Will you even make the next bit? Just say your ankle is playing up."

If I am in genuine hell, I will just stop there. I will need to be able to depress the clutch to get home.

But I hope that the legs hold, that the music has me singing along, and the last 10km pass to a joyous finish.

Watch our twitterfeed @howies and instagram @howiesclothing for the latest.

Every time...

  • Posted by aron
  • 10 April 2012

Starring the Bunny from BÖIKZMÖIND, this little short tells the woeful story of what happens when a beloved bicycle is stolen...

Made by our friend Gavin Strange.

More info here > boikzmoind.com

Suggestions

  • Posted by alex
  • 5 April 2012

With 100% more weekend on offer as of now, we've been thinking of a few ways to spend the extra days while we're not at our desks.

After a quick poll in the office, these were the top suggestions. We'd like to hear yours.

Have a great weekend. Whatever you do, we hope you enjoy it.

1. Run in the woods

2. Fix up your bike

3. Get lost somewhere new

4. Read a book

5. Eat outside

6. Skinny dip

7. Go sledging (do not leave the country)

8. Make wild garlic soup

9. Take to the water

10. Make a paper hat for a fly*
(*sadly, this fly was dead when we found it...)

Hometown Easter Sample Sale.

Categories:


We love our little hometown of Cardigan and it's a great feeling when we see local people out and about in town wearing our clothes, it makes us real proud.

So, this Easter weekend we've decided to give a little something back and we're going to hold one of our almost-famous sample sales right here in our Cardigan shop. It's going to mean emptying all the present stock and fittings and replacing them with rails and rails of samples and then swapping it all over again afterwards. So there's lots to do, but it will be worth it.

There will be some amazing bargains, including last-in-the-box pieces from seasons past, unique samples of items that were never put in to production and, if you are very lucky, one or two prototype samples from upcoming seasons. But remember, as always, stock is limited so early birds stand the best chance of finding the best bargains.

We hope we can encourage a few of you from far and wide to head over and experience a little bit of the beauty of this place we call home, and who knows, if there is time maybe we can get out for a run or a ride in the sunshvine.

The sale will run:

Friday 6th April: 10.00 - 17.00

Saturday 7th: 10.00 - 1700

Sunday 8th: 10.00 - 16.00

Monday 9th: 10.00 - 17.00

And as it's Easter weekend we might even have some chocolates to go with the kettle which is always on. So even if you don't find something you like in the sale, you'll be able to pick up a brew - while stocks last.

This is where the shop is in Cardigan

And this is where Cardigan is in Wales

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