#microadventure - the winners

  • Posted by ruben
  • 18 July 2013

Rather than going home to a sofa in front of the TV and a comfy bed after work, last month we challenged people to head out into the great outdoors to spend a night under the stars.

Together with our friend Alastair Humphreys, we took an unusual Trip on The Tube, and then asked people to get out for their own #microadventures, with prizes for the best videos, photos and stories.

Here are the winners as selected by Mr Humphreys:

3RD PRIZE – DAN AND LEO KNAPP CAMPING OUT UNDER THE STARS

2ND PRIZE – CHRISTOPH DRESSLER’S PHOTOBLOG OF HIS MICROADVENTURE

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1ST PRIZE – STEVE COFFEY AND HIS COLLEAGUES’ OFFICE MICROADVENTURE

While the competition may be over, we still think that anyone who breaks their daily routine to go somewhere new and spend a night in a bivy bag with the sound of the sea or the wind in the trees gains something every bit as worthwhile as any prizes.

Spring Photoshoot Slideshow

  • Posted by alex
  • 13 May 2013

When we needed pictures of the new bike and run range in action, Hazel, Ade
and Alex booked into the Pwll Deri YHA in the untouched corner of Cardigan
Bay on Strumble Head.

We arrived in the dark, so it wasn't until sunrise that the full beauty of
our location unfolded.

To model the kit we recruited some active local friends. Sam and Phil who
are runners, riders and Lifeguards on our beaches, Josh who we ride mountain
bikes with and Laura who cooked all the food for our Rest Less ride.

5am starts, creaky bunk beds, breakfast overlooking the sea, beautiful
light, dusty coast paths, rocky headlands, a lighthouse, burning gorse, the
Presili mountains, winding back roads, 150 year old woods, wheelies, good
food eaten together and photo's showing the beauty of where we work.
Our photo shoots are work, but they really don't feel like work.

This slideshow is a selection of shots from the photo shoot.

Photgraphed and compiled by Ricky Adam
Music by The Redneck Manifesto

Give us a glimpse of your adventure

  • Posted by ruben
  • 20 December 2012

The chatter in the office suggests most of us are planning adventures over the holidays.

There's talk of trail running up Cader Idris, mountain biking in the Dales, road rides over the Preseli Hills, surfing (if we're given the gift of waves) and New Year swims for the hardy.

Next year we'd like to build a short movie of these adventures and it would be great if you could get involved.

If you send us a 30 second(ish) video, a great picture or a map of your adventure by 14th January*, we'll select the best ones and they'll be put in the movie and featured on the blog.

Everyone who gets their adventure featured in the video will win a t-shirt specially designed for the event.

How To Enter

*To enter, email your video to us at info@howies.co.uk, upload your entry to our Facebook page or tweet us @howies.

Competition closes 14th January 2013, judges decisions are final, your photos and videos may be used on the howies site but you will be notified and credited. (We think it's important to be open and up front about that stuff.)

Back to the track

  • Posted by alex
  • 24 October 2012
Star riders Mark Cavendish, Michael Morkov (who briefly held the KOM jersey this year in his 1st Tour De France) and Leif Lampater headed up the team last year, helping inspire numerous race wins throughout the series and an overall 3rd place finish.

Our track team will be returning to race in the 10th series of Revolution this weekend.

We've got 4 talented junior riders from the Welsh National squad riding in the Future Stars event who will race alongside professional riders in four track meets over the winter.

Previous Future Stars have gone on to win Olympic gold medals this year and with Wales producing current Olympic and World cycling champions, Revolution will be a great place for our Welsh team to battle it out against cycling's giants.

Pete has even tweaked this years team kit to include elements of the Welsh flag for our riders to fly in.

Star riders Mark Cavendish, Michael Morkov (who briefly held the KOM jersey this year in his 1st Tour De France) and Leif Lampater headed up the team last year, helping inspire numerous race wins throughout the series and an overall 3rd place finish.

6 Olympic gold medalists, the World road champion and Tour De France riders rode last winter and with more big names set to join the team this season, we roll onto the boards in front of a sell-out crowd at Manchester on October 27th with race highlights on ITV4 after every event.

Pine. Rubber. Lycra and speed.

For behind the scenes Revolution action, follow @howies on Twitter and @howiesclothing on Instagram.

Mark Cavendish riding for howies.

  • Posted by ade
  • 20 July 2012

This is the last race of the night at the Revolution series that Mark Cavendish raced for howies. It was why we made the World Champions tee.

It still creates a slight feeling of disbelief in the office that it actually happened.

And at the end of the clip when he talks about howies team riders leading him out. . . something that may never happen to a tiny brand like us again.

Tour de France

  • Posted by alex
  • 27 June 2012

You may have spotted this video on our Twitter feed, but the Tour de France starts this weekend with the prologue in Liège, Belgium.

Over the next couple of weeks, the world's most famous riders will be pushing themselves over some of the most breathtaking and backbreaking stages of cycling known to mankind.

There will be sweat, blood, tears and glory.

We'll be tuning in for a stage or two and running the office sweepstake in true convoluted howies fashion; an undecipherable points and scoring system with the victor buying an espresso machine for the kitchen with their winnings (hopefully).

In honour of this epic race, we've created these Tour de France t-shirts of the month. They're only around for the duration of the Tour and we'll be giving one away every week on the Blog and Facebook, so watch this space...

Rest Less Ride Film

  • Posted by alex
  • 4 May 2012

On the night of the Spring Equinox, Rob Penn and friends took off on an overnight cycle ride across Wales.

The Rest Less Ride took the peloton of 16 riders from the west coast, all the way to the east. They cycled unlit back-roads riddled with pot-holes, gravel and barrier-less hairpin bends. They passed through deep dark valleys, through forests and up mountains, in a race against the sunrise.

The Rest Less Ride celebrates the pleasure of cycling and the friendships it forges.

Every time...

  • Posted by aron
  • 10 April 2012

Starring the Bunny from BÖIKZMÖIND, this little short tells the woeful story of what happens when a beloved bicycle is stolen...

Made by our friend Gavin Strange.

More info here > boikzmoind.com

Rest Less Success

  • Posted by alex
  • 27 March 2012

Last weekend the Rest Less Ride took riders across the whole of Wales from beach to border overnight. The roads were riddled with pot-holes, sheets of gravel and barrier-less hairpin bends, dropped into deep dark valleys, through forests and over 25% climbs in a race against the sun on the night the clocks went forwards.

The ride was born out of a story that writer - and friend of howies - Rob Penn, shared from a chance meeting on the road with a passing cyclist, reminiscing over night-long club rides in the late 1950's; the quieter roads, the lack of traffic, and the peloton pushing one another on through dawn.

The roads back in the 50’s aren’t too dissimilar to the country lanes in Wales, so only one question remained; "When shall we do it?"

On Saturday, 16 riders set off from howies HQ to Abergavenny, all that led the way were small road markings, the faith in the peloton and the promise that no-one would get left behind in the wilderness.

The pack was made up some of Rob's and our riding friends, who had come from across Britain, to take on this incredible adventure. A last supper gave time to go over the route, fettle bikes and exchange names with the riders who would help carry one another across the entire country in the dark.

Barely 10 minutes into the ride, a disturbed badger darted into the pack, causing a tumble. The sound of bikes hitting the ground and cries in the night halted riders in front. Once turned upright, we re-grouped and pressed on. What other dangers waited for us in the dark?

Winding out of the Teifi valley, the stronger legs set a steady pace along the undulating road to Lampeter. The hills began to get steeper, breathing deepened and gears simultaneously jumped in the dark to bigger cogs.

The descents made up for the climbs and soon everyone seemed settled, taking to the 40mph bends, down over humpback bridges, free wheeling to allow the legs to rest for the next inevitable climb.

At Lampeter we left the safety of the A roads and towns, heading into the wilderness. The quiet back roads were brown and green down the middle, with fractures to test skinny tyres and fords to test nerves; a surface barely ideal in daylight, let alone in the dark.

These country lanes were bound for the lake at Llyn Briane, up winding valley passes and through pitch-black, potholed hairpins. Chatter in the pack slowed as concentration increased to keep wheels in line over the rough surfaces and spotting markers to keep on course - we had not seen a house or car for miles and rumbling over cattle grids. There would be nowhere to go if you gave up here.

News of the coming halfway stop for hot soup refreshed tired minds. Eager stomachs wound up the pace and soon everyone was huddled around a 2-ring gas burner awaiting some real food. Passing round bread and stretching, we noticed the time, 3am. With darkness all around, we were halfway from nowhere and nowhere near somewhere with an handful of hours 'til dawn. The race against the sun had begun.

The climb past the lake, invisible in the dark, led to fantastically smooth tarmac lining the valley as it wound through the hills and over barrier-less summits with steep drops into the dark.

Approaching the pine forest, a broken chain tore apart Alex's derailleur, demanding some roadside repairs. Stopped in the silence, it was obvious the damage was irreparable. Cut down to a single speed, the best attempt to limp on, wasn't going to get the bike over the 25% climb of the Devil's Staircase and certainly not onto Abergavenny. It was game over for Alex.

The Devil's Staircase is famed for it's 25% walls levelling out briefly before the next step upwards. The set of short, sharp climbs marked the midway point through the wilderness. A series of sketchy but exhilarating hairpin descents to the valley floor followed. Mist collected between the hills as the road bounced along, mimicking the bed of the river until finally a junction and another short rest.

Signposts pointed through a dark forest to Builth, where the pack regrouped. The dawn chorus had begun, and the promise of daylight was in the air. The quiet A-roads were smooth and wide, with street lighting easing the dependence of lights which would surely be near the end of their battery life. These roads gave the pack their best chance yet to work together, forming a train of tired legs each taking turns out front to break the cold air.

Crossing the river, heading for Hay-on-Wye, the B-roads were foggy and felt chilly without the climbs to keep the body warm. Staying together for company and warmth, the pack pressed on in the mist.

Leaving Hay behind, daylight finally broke over the hills of the Black Mountains where the final - and hardest - climb of the ride came into view.

Every rider stopped to shed weight, jettisoning surplus layers and water bottles. Feeling sore and empty, the beauty of the scenery laid out in the early morning sun was enough to make the riders forget their tired legs. The end would soon be in sight, with a 15 mile whooping descent though the Llanthony Valley to breakfast. And it would be the best breakfast ever, in soft chairs with hot food.

The ride forged friendship through adversity; sharing the experience of digging deep when you’ve got nothing left, feeling sick, delirious and weary but pushing yourself and fellow riders further than you could possible ride on your own.

Despite the grueling climbs and rapid descents over tarmac laced with gravel and pot holes, 14 of the 16 riders completed the challenge - 124 miles, over 3000 meters of ascent with only one final question remaining; "When shall we do it again?"

A short video of the ride is here.

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