The Dyfi Jacket - Simple Works

  • Posted by alex
  • 10 May 2013
The Dyfi Jacket - our lightweight, windproof active shell for cycling or running.

howies-Dyfi-Jacket-MTB-Push-Main

Complicated isn’t clever.
Complicated is just trickery... Smoke and mirrors to fool your eyes.
Bells and whistles to distract you.
Good design isn't about adding more.
Good design is about simplicity.
Every feature has a reason for being.
If it doesn’t need to be there, take it off.

This is our new Dyfi Jacket. It's a lightweight, windproof active shell for cycling or running.
With recycled polyester ripstop body and breathable, four-way stretch arm panels.
Reflective accents on the cuffs and tail keep you visible when it gets dark and a fleece
lined collar keeps out draughts. It's adjustable at the waist and has a zipped chest pocket
that the jacket packs away into.

And it's £39.

Like we always say, simple works.

howies-Dyfi-Fire-MTB-2

Hazel and Josh chasing each other at 6am on our photoshoot at Strumble Head.

howies-Dyfi-Jacket-MTB-Lighthouse

howies-Dyfi-Jacket-MTB-Push-Uphill

howies-Dyfi-Jacket-Cliffs-Sea

howies-Dyfi-Blue-Run-2

Local marathon runners (and lifeguards on our local beaches) Sam and Phil raced up this headland opposite our Youth Hostel at 5.30am over and over again.

howies-Dyfi-Jacket-Clifftop-Runners

howies-Dyfi-Jacket-Headland

Free Porridge

  • Posted by alex
  • 10 May 2013
  • Dorset Cereals Porridge

Our Porridge tees have been making a bit of a stir (sorry) amongst breakfast enthusiasts. In fact it's our best-selling tee of the year.

Our friends at Dorset Cereals love it too and have given us a few boxes of their porridge to give away for you oat lovers.

So, for a lucky few who order a Porridge tee this weekend, we'll be putting a box of their tasty porridge in with your t-shirt.

As always, first come, first served.

Update: We're all out of Porridge now.

Men's Porridge T-Shirt >
Women's Porridge T-Shirt >

howies Porridge organi cotton t-shirts

It's Dyfi Enduro Time

  • Posted by ruben
  • 26 April 2013

howies Dyfi Enduro - photo rightplacerighttime

Next weekend hundreds of mountainbikers from all across the UK will descend on the town of Machynlleth, nestled in the beautiful Dyfi valley, to participate in one of the highlights of the Welsh MTB calendar - The howies Dyfi Enduro, which after more than a decade has become the fastest selling and arguably most loved MTB event in the country.

Come rain or shine the course promises 60km of the best trails around and a fantastic atmosphere the whole weekend. Some long, long climbs are more than made up for by the stunning views and fast, whooping, white knuckle descents, mixed up with miles of fantastic singletrack and entertaining trailside shenanigans to take your mind off your tired legs.

In previous years the course has featured a brass band, a group of cheerleaders, a Welsh rock band, Darth Vader and a Star Wars ensemble reenacting battles from the movies, a wizard, a man playing a banjo and a wind and hailswept mountaintop rugby match. And every year there's a bar serving pints of beer just before the finish.

All in all, this adds up to our very favourite mountain bike event of the year and the excitement is starting to build in the office.

Ade, Hazel and I are starting to fine-tune our bikes. Bleeding brakes, oiling chains, choosing tyres. This year we're joined by our resident trail runner Chris, who manages the shop in Cardigan. He has borrowed a bike from a friend to see what all the fuss is about, although with a couple of 100 mile trail running races on his calendar we're half expecting him to shoulder the bike at the start and run the course.

This year the howies Dyfi Enduro is proud to be raising money for Aberdyfi Search & Rescue Team who will also be fundraising at the event on the day.

Follow the news on the Dyfi MTB events Facebook page.

We hope to see you there.

Easter Breakout

  • Posted by alex
  • 28 March 2013

howies Easter Breakout

We're taking the next few days off and heading out on some Easter Breakouts.

Chris is running the mountain ridges and forests of the Nantlle valley from Waunfawr to Beddgelert in north Wales.

Hazel is heading down Whitesands with a her parent and surfboards to brave the cold and score some waves.

Naomi is hoping for surf too - dipping in at Freshwater West for a deserted early morning surf in the West corner. Out for a hot brew and lunch. Back in early evening after a blood warming, coastal walk. And then a night around the woodstove, recounting the day’s adventures and laughs.

Emma is off with family to follow in the footsteps of pilgrims and walking some of the North Downs Way.

Ade will be running his favourite local trail; a 10 mile loop up and down small valleys with river crossings, pine forest and twisting single track.

Alex is conquering the Preseili's on the road bike (and hoping not to need a rain jacket).

Jules will be strolling along the beach at Llangrannog with her dog "Juno" and chatting to people from different walks of life.

While Tom will be fixing freezing and burst pipes on his Caddy in hopes to get out further afield.

Let us know what you're getting up to on your Easter Breakouts.

30 Seconds of Your Adventures

  • Posted by alex
  • 14 February 2013

We asked you to put down the minced pies and head for the hills in search of adventure over the festve break.

Just before the 2012 was over, we looked back at what we had been doing but wanted to know what you were up to too.

So we challenged you to put down the minced pies and head for the hills in search of adventure over the festive break.

Thanks to everyone who shared their adventure. We’ve looked through all of the photos and video you sent in and Mike’s made a 30 second edit combining some of our favourites.

If you spot we've used your clip, drop us a line at info@howies.co.uk to claim your howies Classic T-shirt for your winning submission.

Lunchbreakout

  • Posted by alex
  • 25 January 2013
  • lunchbreakout

Today's the day the snow becomes cold driving rain,
the day snot freezes to your gloves,
the wind slaps spit back in your face
and stops you almost dead in every pedal stroke.

Today's a great day for a ride.

It's all uphill from here

  • Posted by ade
  • 20 December 2012

When I started writing this the list wasn't very big. Then I asked for everyone's list and the year filled up. Turns out 2012 was full.

In January we bought howies back from Timberland and all the staff got shares.

Then the games began. Hazel won the Brecfa enduro, and we ran the Endurancelife CTS Anglesey Ultra.

February we headed to Devon for the CTS Ultra Marathon. It was quite the worst weather.

In March we rode from Cardigan to Abergavenny through the night with Rob Penn whilst the clocks changed. Then did the Bath 1/2 marathon.

April a bunch of us were back down south on Exmoor for more CTs trail running. That was a hilly course.

May the office rode the howies Dyfi Enduro on a short sleeve sunny day. And then the Tour of Pembrokeshire on the hottest day of the year. Then is was back up north to run the Anglsey ultra.

June we all went to Italy to race the Castelli Feltre 24. The rain stopped 2 hours before racing and we were into 24 hours of racing road bikes round an Italian town with top professionals. When we got back Chris our store manager ran the Endurancelife UTSW 100 mile coastal run in under 30 hours and finished smiling.

In July, the girls came second in the Gower Kinetica triathlon. We also fielded a team in the Bontrager 24 that was mainly underwater. Ruben ran up and back down Wales highest mountain  in the Snowdon race and we wizzed round the St Clears 10km. And the Tenby 10km was a watershed moment for two of our guys who gave up smoking after a hard battle, pulled on the running shoes and have never looked back.

Despite August being holiday time Hazel became the Welsh Ladies DH champion. Da iawn Hazel. Then Chris went home to see his parents and run 100km in the Northumberland Ultra.

September was running Bristol 1/2. Easy month that.

October we all piled down the Coast to Little Haven to run 10km, 1/2's Marathons and Ultra's in the autumn sunshine and warmed down with the Cardiff 1/2. Whilst we did that, Alex went solo for a 100 mile sportif in mid Wales. And Hazel rode Oktoberfest in Bristol.

November we ran various distances in the Gower CTS and raced DH at Newquay.

And in December only Peter made the solo trip to run 10km in Devon.

A few more days and we can get on with 2013.

 

Give us a glimpse of your adventure

  • Posted by ruben
  • 20 December 2012

The chatter in the office suggests most of us are planning adventures over the holidays.

There's talk of trail running up Cader Idris, mountain biking in the Dales, road rides over the Preseli Hills, surfing (if we're given the gift of waves) and New Year swims for the hardy.

Next year we'd like to build a short movie of these adventures and it would be great if you could get involved.

If you send us a 30 second(ish) video, a great picture or a map of your adventure by 14th January*, we'll select the best ones and they'll be put in the movie and featured on the blog.

Everyone who gets their adventure featured in the video will win a t-shirt specially designed for the event.

How To Enter

*To enter, email your video to us at info@howies.co.uk, upload your entry to our Facebook page or tweet us @howies.

Competition closes 14th January 2013, judges decisions are final, your photos and videos may be used on the howies site but you will be notified and credited. (We think it's important to be open and up front about that stuff.)

Old's Cool

  • Posted by alex
  • 1 November 2012
We have done hundreds of designs and worked with some of the best artists and thinkers in the world to come up with them. They are such a big part of howies history.

We started doing t-shirts back in 1995 and have been printing them ever since.

We have done hundreds of designs and worked with some of the best artists and thinkers in the world to come up with them. They are such a big part of howies history.

Everyone has a favourite and we receive so many requests to reprint designs from years gone by that we decided it would be good to reissue a few of those old school tees.

And today, Mike started printing.

The old ones are always the best. So if you missed out the first time, here’s another chance to own a piece of howies history.

Old school mens t-shirts and womens t-shirts are online now.

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