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Mark Cavendish riding for howies.

  • Posted by ade
  • 20 July 2012

This is the last race of the night at the Revolution series that Mark Cavendish raced for howies. It was why we made the World Champions tee.

It still creates a slight feeling of disbelief in the office that it actually happened.

And at the end of the clip when he talks about howies team riders leading him out. . . something that may never happen to a tiny brand like us again.

Beginnings of a new t-shirt design

  • Posted by aron
  • 12 January 2012

After a lovely fortnight off over Christmas and New Year we're back in the office and hard at it with new t-shirt designs for the spring range. Trying to come up with ideas got me thinking about my life and how I live it, and the things in it that I love or hate (sometimes both).

One of the things that I noticed was that I find myself glued to my iPhone. All that information right at your fingertips is an amazing thing to have, but at the same time it kinda works the opposite way. You end up consuming more information than you create, almost becoming a bit of a 'slave to the machine, man'. So I thought about how I could reflect this in an illustration for a t-shirt.

Here are a few sketches of what I've been working on. It was nice getting away from the mac and get drawing again, although, as you can tell, it's been a while since I've picked up the pencil and drawn some human forms so they're a little bit rusty. But I do like the Matisse-esque style they have.

As long as it makes the cut, the final design will be included in the spring range. We'll keep you posted on new tees via our twitter and facebook.

Thanks for reading.

Aron.

P.s. I understand there's great irony in posting these on Instagram from my iPhone.

Winter Sale

  • Posted by alex
  • 1 January 2012

Coed-y-Brenin

  • Posted by ruben
  • 12 October 2011


Thanks to @maiamedia for sharing this recap of Coed-y-Brenin on twitter.

Things have been so busy here, I almost forgot that I'd ridden the Coed y Brenin enduro a week or so ago. It was a new enduro from the people who brought us the legendary Dyfi Enduro which celebrated it's 10th year in May. 60 & 30k options for riders of all sanity levels.

I turned up to join the 500 or so other riders at the start line for CyB having not touched my mountain bike since Mountain Mayhem in June, so I was only planning to have some fun. I found that I only had a 1.75 ultra-light spare innertube that probably would have served better as a prophylactic than a spare for my 2.1s rolling over what I'd heard was a hell of rock shards (terrain that will sound familiar to anyone who'd ridden Dyfi).

So I set off with the intention of riding smooth and saving my wheels. That didn't go to plan entirely, as I managed to hit a tree stump at about 20k leaving me with a bleeding shoulder and bars akimbo for the next few km til the feed station, where I spent a minute or two recovering.

The rest of the 60k route passed fairly uneventfully for me, with a mixture of big hills, epic views, soggy bits, cliffy bits, and rocky downhills, raising and lowering my spirits in turn until all too soon I realised the car park and the finish line were in sight and the ride was done.

I had thoroughly enjoyed it. Even the bits I cursed. There had been terror, exhilaration, despair, pain, awe, joy and triumph along the way and things got even better when I found I'd finished inside the top 40... I certainly hadn't expected that kind of result when I set out!

Thanks to Joe and all involved in organising such a great event.

If you missed it, there's always the Dyfi next Spring, and I've heard that planning for CyB 2012 is already underway.

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