Easter Breakout

  • Posted by alex
  • 28 March 2013

howies Easter Breakout

We're taking the next few days off and heading out on some Easter Breakouts.

Chris is running the mountain ridges and forests of the Nantlle valley from Waunfawr to Beddgelert in north Wales.

Hazel is heading down Whitesands with a her parent and surfboards to brave the cold and score some waves.

Naomi is hoping for surf too - dipping in at Freshwater West for a deserted early morning surf in the West corner. Out for a hot brew and lunch. Back in early evening after a blood warming, coastal walk. And then a night around the woodstove, recounting the day’s adventures and laughs.

Emma is off with family to follow in the footsteps of pilgrims and walking some of the North Downs Way.

Ade will be running his favourite local trail; a 10 mile loop up and down small valleys with river crossings, pine forest and twisting single track.

Alex is conquering the Preseili's on the road bike (and hoping not to need a rain jacket).

Jules will be strolling along the beach at Llangrannog with her dog "Juno" and chatting to people from different walks of life.

While Tom will be fixing freezing and burst pipes on his Caddy in hopes to get out further afield.

Let us know what you're getting up to on your Easter Breakouts.

Carbon Cycle

  • Posted by ruben
  • 7 March 2013

The carbon impact of cycling is dead interesting. Here’s some food for thought.

There’s a lot of nonsense talked about carbon footprinting. I have a friend who believed that owning and feeding a dog was more carbon intensive than owning and fueling a 4x4.

The truth is that depending on where you draw the boundaries you can prove anything with carbon footprinting. So if your 4x4 is super efficient and only drives 6,000 miles a year and if your dog eats loads of meat that has been reared just for it (i.e. not a by-product of other part of the meat industry and not mixed with vegetable/rice feed) then yes you can show that the 4x4 has a bigger footprint.

So I wasn’t that surprised to see that US Republican Ed Orcutt declare that the CO2 emissions from riding a bike are greater than that of driving a car. Clearly Mr Orcutt is deluded. Particularly as he cites the greater expiration of the cyclists as being the cause. We can ignore Mr Orcutt on the grounds of stupidity but the carbon impact of cycling is dead interesting. Here’s some food for thought.

Mike Berners-Lee in “How bad are bananas?” looks at the impact of cycling a mile. Now the interesting thing is that it depends on what you’ve eaten. This is the fuel for the bike. So if you are fueled by cheeseburgers the impact of cycling a mile is 260g of CO2e but if you are fueled by bananas this falls to 60g. These figures take into account the embodied impact of the bike per mile.

The embodied impact of a family car kept for 200,000 miles is 100g per mile plus the impact of burning a mile’s worth of fuel (between 150g and 200g per mile). But this doesn’t take into account the fact that the car driver will also have eaten food but that the calories from this food are not burnt off but accumulated. This in turn has a knock-on potential impact of running a health service to deal with those non-cyclists who become obese (note: not all non-cyclists become obese).

So the impact of driving a mile in a car is the impact of the fuel use, the embodied impact of the car and the impact of the food eaten by the driver. So if the driver eats cheeseburgers this gives a figure twice as large as that of a cheese burger eating cyclist.

Phew, that’s complex. The key thing is to understand is where the boundaries of your study are. My advice to Mr Orcutt is to get his facts straight, trust the science and ride a bike more.

Words and facts by Mark Shayler at tickety boo

A Line in the Sand

  • Posted by pete
  • 28 February 2013

"Tomorrow feels like it will be a day where we continue to design and make the best product we can in the most considerate way, for the sports we do."

When we think of all the yesterdays howies has had (6,452 of them, to be exact) there’s a lot to be proud of. We’ve helped build a great brand, made some amazing product, produced all those incredible catalogues and we’ve made people think… all in a low impact way and all from this little corner of Cardigan Bay.

But we can’t just live in the past. So today, as I write this, Spring has come around again and it feels like those seventeen years have passed pretty quickly. We’ve bought our brand back off Timberland and we are at a point where we are in control again. We decide which direction we go and what defines us. Today is the day that the first of the products designed by Hazel and myself are starting to arrive. They look as good as they did in my head and that’s pretty exciting.

That leads us to think about our tomorrows and what we want to do with them. Tomorrow feels like it will be a day where we continue to design and make the best product we can in the most considerate way, for the sports we do.

Tomorrow is a day when we don’t let our little company get too big. A day where we continue to operate in Wales and we give shares to the people who work here. Tomorrow is a day to carry on making people think, to inspire them to get off the sofa and go outside, to run, to ride and to always make tea in a pot.

And, of course, to make the most of all their tomorrows.

Pete Davies
Head of Creative

Tomorrow's Heroes

  • Posted by ruben
  • 28 February 2013

Where are tomorrow's heroes?

They're not at home watching today's heroes on the TV.

They're not dreaming of luck in the queue for lottery tickets.

They're not waiting for anyone to give them a break.

They're out there right now doing what they love.

We don't know their names, we don't know their stories.

Yet.

30 Seconds of Your Adventures

  • Posted by alex
  • 14 February 2013

We asked you to put down the minced pies and head for the hills in search of adventure over the festve break.

Just before the 2012 was over, we looked back at what we had been doing but wanted to know what you were up to too.

So we challenged you to put down the minced pies and head for the hills in search of adventure over the festive break.

Thanks to everyone who shared their adventure. We’ve looked through all of the photos and video you sent in and Mike’s made a 30 second edit combining some of our favourites.

If you spot we've used your clip, drop us a line at info@howies.co.uk to claim your howies Classic T-shirt for your winning submission.

It's all uphill from here

  • Posted by ade
  • 20 December 2012

When I started writing this the list wasn't very big. Then I asked for everyone's list and the year filled up. Turns out 2012 was full.

In January we bought howies back from Timberland and all the staff got shares.

Then the games began. Hazel won the Brecfa enduro, and we ran the Endurancelife CTS Anglesey Ultra.

February we headed to Devon for the CTS Ultra Marathon. It was quite the worst weather.

In March we rode from Cardigan to Abergavenny through the night with Rob Penn whilst the clocks changed. Then did the Bath 1/2 marathon.

April a bunch of us were back down south on Exmoor for more CTs trail running. That was a hilly course.

May the office rode the howies Dyfi Enduro on a short sleeve sunny day. And then the Tour of Pembrokeshire on the hottest day of the year. Then is was back up north to run the Anglsey ultra.

June we all went to Italy to race the Castelli Feltre 24. The rain stopped 2 hours before racing and we were into 24 hours of racing road bikes round an Italian town with top professionals. When we got back Chris our store manager ran the Endurancelife UTSW 100 mile coastal run in under 30 hours and finished smiling.

In July, the girls came second in the Gower Kinetica triathlon. We also fielded a team in the Bontrager 24 that was mainly underwater. Ruben ran up and back down Wales highest mountain  in the Snowdon race and we wizzed round the St Clears 10km. And the Tenby 10km was a watershed moment for two of our guys who gave up smoking after a hard battle, pulled on the running shoes and have never looked back.

Despite August being holiday time Hazel became the Welsh Ladies DH champion. Da iawn Hazel. Then Chris went home to see his parents and run 100km in the Northumberland Ultra.

September was running Bristol 1/2. Easy month that.

October we all piled down the Coast to Little Haven to run 10km, 1/2's Marathons and Ultra's in the autumn sunshine and warmed down with the Cardiff 1/2. Whilst we did that, Alex went solo for a 100 mile sportif in mid Wales. And Hazel rode Oktoberfest in Bristol.

November we ran various distances in the Gower CTS and raced DH at Newquay.

And in December only Peter made the solo trip to run 10km in Devon.

A few more days and we can get on with 2013.

 

Sideburns Returns

  • Posted by alex
  • 11 December 2012

Sideburns of Glory T-shirt available again - but only until Thursday.

It's a hive of activity in the Printshop today as we're reprinting our sell-out Tee, Sideburns of Glory.

We launched this design in the summer and sold a record-breaking number of tees in only 7 days. We donated £5 from every tee we sold to the Dave Rayner Fund and raised a little over £5500.

Now it's back ('til Thursday anyway) and we're donating £5 from every tee to the fund again.

So, if you missed out, here's your chance to get your hands on one and help us raise some money to help up-and-coming cyclists racing in Europe.

But don't wait too long, they're already selling fast.

Mens T-shirt >
Womens T-shirt >
Kids T-shirt >

Tomorrow we run our own race

  • Posted by ade
  • 5 October 2012

Final day preparation for the tomorrows Endurance life's Coastal Trail Series running events is evident all over the office.

The total feet to climb on the course profile casually dismissed.
Sports tape shared and location of application perfected.
Weather websites being cross referenced.
Team kit logo's getting hand printed.
Energy food and real food prepared.
Injuries getting a last treatment.
Running bags pack and repacked.
Layering scenarios played out.
Extra lunch being eaten.
Spikes or studs debated.
Less tea, more water.
Batteries charged.
Play lists edited.
Nails trimmed.

Nerves on show.

Distance is it's own reward

  • Posted by ruben
  • 3 October 2012

On Saturday, a few of the howies office team are making a short trip down to the south of Pembrokeshire to run in the first Endurancelife Costal Trail Series of the season.

4 of us are running the 10k (It'll be Pete's first off road run.)
1 of us is running the half-marathon-and-a-bit less than a week after she ran Bristol.
Another 3 are running the 35 mile "ultra" option.

That's three different distances and eight different people but all of us will be sharing the same apprehensions and excitement before the race, and on the day each of us will try to do exactly the same thing - run the best race we can and have fun doing our thing.

Whatever your distance, the Endurancelife CTS has something for you. Why not join us at one of them?

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